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Analysis and visualization of marketing & sales data
Course
3

Booking no:

42173

Analysis and visualization of marketing & sales data

You will learn how to analyze your marketing and sales data efficiently, present it to your target group and translate it into concrete recommendations for action. You will gain insights into tools such as Supermetrics, Google Sheets and Looker.

4 weeks
approx. 20 hours
Online
German
Professional and Master Class

Date preview

Start date
Last module
Availability
Location
25.3.2026
29.4.2026
Places free
Maximum planning security
Implementation already secured
Hook on!
Next booking secures the
implementation
Live-Online
10.6.2026
8.7.2026
Places free
Maximum planning security
Implementation already secured
Hook on!
Next booking secures the
implementation
Live-Online
30.9.2026
4.11.2026
Places free
Maximum planning security
Implementation already secured
Hook on!
Next booking secures the
implementation
Live-Online

Module overview

The following module overview shows dates for the course start on
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Module
1

Kick-off and thematic introduction

  • Entry into the course.
  • Organizational matters.
  • Clarify course schedule and expectations.
  • Introduction to the course topic.
Webinar
120 minutes

Wednesday, 25.03.2026
09:30 am - 11:30 am

61442173
Module
1

Kick-off and thematic introduction

  • Entry into the course.
  • Organizational matters.
  • Clarify course schedule and expectations.
  • Introduction to the course topic.
Webinar
120 minutes

Wednesday, 10.06.2026
09:30 am - 11:30 am

61442174
Module
1

Kick-off and thematic introduction

  • Entry into the course.
  • Organizational matters.
  • Clarify course schedule and expectations.
  • Introduction to the course topic.
Webinar
120 minutes

Wednesday, 30.09.2026
09:30 am - 11:30 am

61442175
Module
2

Gain insights from marketing & sales data

  • Selection of methods.
  • Format decision.
  • Find the right tool.
  • Develop a captivating story.
  • Tips for catchy visualizations.
  • Interpretation aids.
  • Practical recommendations for action.
Self-study phase
360 minutes
61442173
Module
2

Gain insights from marketing & sales data

  • Selection of methods.
  • Format decision.
  • Find the right tool.
  • Develop a captivating story.
  • Tips for catchy visualizations.
  • Interpretation aids.
  • Practical recommendations for action.
Self-study phase
360 minutes
61442174
Module
2

Gain insights from marketing & sales data

  • Selection of methods.
  • Format decision.
  • Find the right tool.
  • Develop a captivating story.
  • Tips for catchy visualizations.
  • Interpretation aids.
  • Practical recommendations for action.
Self-study phase
360 minutes
61442175
Module
3

Interactive exchange

  • Application of the self-study units.
  • Discussion of the practical exercises.
  • Open questions and case studies.
Webinar
120 minutes

Wednesday, 15.04.2026
09:30 am - 11:30 am

61442173
Module
3

Interactive exchange

  • Application of the self-study units.
  • Discussion of the practical exercises.
  • Open questions and case studies.
Webinar
120 minutes

Wednesday, 24.06.2026
09:30 am - 11:30 am

61442174
Module
3

Interactive exchange

  • Application of the self-study units.
  • Discussion of the practical exercises.
  • Open questions and case studies.
Webinar
120 minutes

Wednesday, 14.10.2026
09:30 am - 11:30 am

61442175
Module
4

Utilize findings in your own dashboard

  • Factors of good data utilization.
  • Selection of topics.
  • Timing and location are important factors.
  • Build your own dashboard in your tool.
Self-study phase
360 minutes
61442173
Module
4

Utilize findings in your own dashboard

  • Factors of good data utilization.
  • Selection of topics.
  • Timing and location are important factors.
  • Build your own dashboard in your tool.
Self-study phase
360 minutes
61442174
Module
4

Utilize findings in your own dashboard

  • Factors of good data utilization.
  • Selection of topics.
  • Timing and location are important factors.
  • Build your own dashboard in your tool.
Self-study phase
360 minutes
61442175
Module
5

Practical project and graduation

  • Discussion of the dashboards created.
  • Clarification of open questions.
  • Practical applications and transfer to everyday working life.
Webinar
240 minutes

Wednesday, 29.04.2026
1:30 pm - 5:30 pm

61442173
Module
5

Practical project and graduation

  • Discussion of the dashboards created.
  • Clarification of open questions.
  • Practical applications and transfer to everyday working life.
Webinar
240 minutes

Wednesday, 08.07.2026
1:30 pm - 5:30 pm

61442174
Module
5

Practical project and graduation

  • Discussion of the dashboards created.
  • Clarification of open questions.
  • Practical applications and transfer to everyday working life.
Webinar
240 minutes

Wednesday, 04.11.2026
1:30 pm - 5:30 pm

61442175

Course overview

Contents

  • Selecting the right method for your marketing & sales analysis.
  • Marketing & Sales Dashboard or Report - which format is right for your target group?
  • Analysis tools - insight and tutorials for various tech stacks (Supermetrics, Google Sheets, Google Looker, etc.) and selection guide.
  • The story fits the organization - target group-oriented presentation of the analysis results.
  • Data visualization - success factors for an understandable presentation.
  • Support in the interpretation of analyses in marketing and sales (which forms of presentation show what).
  • Guide for your target-oriented data evaluation and visualization.
  • Factors of a target-oriented utilization of marketing & sales analysis - topic selection, timing, communication channel.

This is how you learn in this course

This online course offers you a digital blended concept that has been specially developed for part-time learning. With a time budget of at least 4-5 hours per week, you are sure to reach your goal. Alternatively, you can schedule the learning units flexibly. This is how you learn in the course: 

Self-study phases:Learn independently, at your own pace and whenever you want. Our courses offer you didactically high-quality learning material with videos, articles, interactive exercises, quizzes and learning checks. 

Live webinars:In regular online seminars, you will meet the trainers in person. You will receive answers to your questions, specific assistance and instructions on how to deepen your knowledge and apply the skills you have acquired in practical exercises. 

Learning community: A digital learning community is available to you throughout the course. Exchange ideas with other participants and the trainers and clarify your questions. 

Certificate of attendance and Open Badge: As a graduate of the course, you will receive a certificate and an Open Badge that you can easily share in professional networks (e.g. LinkedIn).  

Future Jobs Club: Get exclusive access to a business network, news and future work hacks.