Dates & Booking

This course offers you a digital blended concept that has been developed for part-time learning. Thanks to a flexible mix of online seminars and self-study phases, you are sure to reach your goal. This is how you learn in this course:

Learning environment: In your online learning environment, you will find useful information, downloads and extra services for this training course after you have registered.

Self-study phases: Learn at your own pace. Our courses offer you didactically high-quality learning material. 

Live webinars: In regular online seminars, you will meet your trainers in person. You will receive answers to your questions, specific assistance and instructions on how to deepen your knowledge and apply the skills you have acquired in practical exercises.

Learning community: A digital learning community is available to you throughout the course. Exchange ideas with other participants and the trainers and ask questions.

Future Jobs Club: Get exclusive access to a business network, news and future work hacks.

Certificate of attendance and Open Badge: As a graduate of the course, you will receive a certificate of attendance and an Open Badge, which you can easily share in professional networks (e.g. LinkedIn).

• You know suitable methods for analyzing and implementing a successful innovation management system.
• You know how to deal with constantly changing processes.
• You understand what makes today's working world so special.
• You know the overall context of innovation, technology and digitalization.
• You will receive practical checklists and concrete work aids as well as valuable tips for implementation in your daily work.
• You will benefit from the exchange with our experts and expand your knowledge of new technologies, innovative business models and transformation processes.
• After successful completion, you will receive a certificate of attendance.

This course offers you a digital blended concept that has been developed for part-time learning. Thanks to a flexible mix of online seminars and self-study phases, you are sure to reach your goal. This is how you learn in this course:

Learning environment: In your online learning environment, you will find useful information, downloads and extra services for this training course after you have registered.

Self-study phases: Learn independently, at your own pace and whenever you want. Our courses offer you didactically high-quality learning material. 

Live webinars: In regular online seminars, you will meet your trainers in person. You will receive answers to your questions, specific assistance and instructions on how to deepen your knowledge and apply the skills you have acquired in practical exercises.

Learning community: A digital learning community is available to you throughout the course. Exchange ideas with other participants and the trainers and ask questions.

Future Jobs Club: Get exclusive access to a business network, news and future work hacks.

Certificate of attendance and Open Badge: As a graduate of the course, you will receive a certificate of attendance and an Open Badge, which you can easily share in professional networks (e.g. LinkedIn).

• You use tools and techniques to shape the creative side of innovation and transformation processes.
• You know the methods and basics of creativity for everyday analog and digital life.
• You develop new ways of thinking in terms of innovation and transformation.
• You try out creative methods and techniques so that you can use them profitably in your everyday life.
• You will learn how to lead digital creativity workshops.
• You can shape the framework conditions for innovative work in your team.

Fundamentals and effects of digitalization on people 

• Consequences and consequences of digitalization for people. 
• Interests, motivations and digital affinity. 
• Typical emotions and how they arise.  
• What fears and challenges do your employees face?  
• Coping strategies against digital stress. 
• Avoiding reactance: maintaining freedom and self-determination. 

Digital reflection based on practical examples 

• Challenges of digital transformation in your own day-to-day work. 
• Recognize and classify decision-making and behavior patterns. 
• Typical resistance in digital change. 
• Identify your own special resources for supporting the digital transformation. 
• Discussion of possible solutions based on own case studies. 

Transition to digital-affine thought and action patterns 

• Learning and unlearning: How old experiences can hinder us. 
• Two-systems theories: Intuition versus consciousness. 
• The limits of objectivity: How our thoughts change our reality. 
• How stable are our thought and action patterns? 
• Neuroplasticity of the brain: conditions for mental adaptability. 
• Tips and tricks for developing and reinforcing new, digital-savvy behaviors. 

In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.

• You are familiar with the challenges of digitalization in relation to human behavior and understand the basic psychological models behind it.
• You have a toolbox at your disposal to train and reinforce new, digital-savvy behaviors.
• You will understand important psychological mechanisms that will help you to see through the background and causes and react appropriately, especially in difficult situations.
• You reflect on your own role in the digital transformation of your organization and identify possible fields of action.

Basic understanding of platforms

• The disruptive power of platforms - why Nokia and co. had to leave the field.
• The platform revolution: platform vs. pipeline business models.
• The differences between marketplaces, matchmakers, networks, platforms and ecosystems.

The 1x1 of the platform economy

• The most important types of network effects in two-sided markets.
• Scalability, economies of scale, positive and negative network effects.
• Strategies for overcoming the chicken and egg problem.
• Select, test and establish monetization strategies.
• Openness and participation - the balancing act of turning "consumers" into "prosumers".
• Trust: How to build trust on the platform.

How to start a platform

• Think big, start small: How do you develop a platform vision from a classic business model?
• Master the start-up tools and recognize the common thread: Know platform toolkits and select suitable ones, e.g. Value Proposition Canvas, Business Model Canvas, Platform Canvas ...
• Building an MVP - Minimum Viable Platform with board resources.

Strategic consideration of platforms

• customers: Strategic differentiation and the raw material for platform business models.
• Technology as an enabler and data as a strategic resource - best practice examples.
• Excursus: "The winner takes it all" - need for regulation of platforms.
• Lean metrics of a platform - "If you can't measure it you can't manage it". Measuring platform success and the KPI differences to pipeline business models.

In this interactive training event , you will gain a broad range of knowledge about the platform economy and acquire:

• the types of platform models that exist and the principles with which they are already successfully established on the market,
• what impact different models have on your company and your strategy,
• how you can develop your individual platform business model and thus expand your competitiveness,
• what conditions you should create for successful implementation in your company.

The prerequisite for taking the exam is participation in the four courses of the Master Class. We recommend attending all courses within a maximum of two years and completing the exam close to the last course attended.

The content of all four Master Class courses is relevant for the exam. As soon as you have booked the exam, you will see it in your Haufe learning environment. There is a tile with more detailed information about the e-exam, such as a small mini-preview of the exam format with various sample questions. 

The exam takes place online. It can be completed from the comfort of your own home or office within a specified time frame. It consists of the following two components:

E-exam: 30 knowledge questions are selected at random from a pool of questions covering the content of the four Master Class courses.

Practical exam: At the end of the master class, you will present a detailed learning concept online to a trainer the other exam participants, based on the content of the four courses, followed by a feedback and discussion session.