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Webinar UX-CX
Webinar recording

The efficiency paradox: How UX & CX are finally making common cause

Break free from the silo trap and embrace strategic value creation. In this webinar, Katja Busch shares strategic insights on how experience management can become a relevant business lever.

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From efficiency to relevance

UX and CX often work alongside each other rather than together—jointly blocked by silos, KPI pressure, and the call for "more efficiency."

In this webinar, you will gain a clear understanding of why traditional approaches are reaching their limits in a complex, AI-driven world and how you can effectively design experience management.

In the webinar, Katja Busch reveals why...

  • ...you are failing to meet the complex challenges of tomorrow with yesterday's management methods.

  • ...you should strategically bundle the scarce resources from UX and CX for the experience economy and pull in the same direction.

  • ...AI will not replace your work, but why strategic future skills and an understanding of complex interrelationships make the decisive difference right now.

The live webinar was recorded on January 28, 2026.

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What you can expect in the webinar

The Discovery

Why your organization ticks the way it does and how to recognize the 3 typical paradoxes of management.

The strategy

Why you can't simply tear down silos, but must instead learn to better manage the contradictions associated with them.

The AI factor

Why artificial intelligence accelerates tasks and thus possibly also the "efficiency theater", but makes your role as a strategic head ("future skills") and bridge builder indispensable.

The business lever

Arguments that convince the management so that you develop even further from a pure implementer to a strategic partner.

The expert

Katja Busch

As a freelance coach, Katja Busch helps to overcome challenges, analyses and optimizes as a consultant and inspires as a trainer for digital product design and human-centered organizational development.

With over 25 years of experience on the service provider and corporate side and as a lecturer, she sees through the digital buzzword jungle. In 2025, she was honored with the UX Achievement Award for her influence and commitment in the industry.

Her book "Experience Management as a Future Skill: How UX and CX are transforming companies together" will be published in January.

Free webinar

Register now and get ahead

This impulse is for everyone who wants to grow from an "implementer" to a strategic partner in the company. You will receive argumentation aids for customer and user centricity to prove the value of your work to management and learn how to actively shape the transformation.

What

Webinar recording: "The efficiency paradox: How UX & CX finally join forces"

For whom

A must-read for all UX/CX professionals, product managers and executives who are tired of justification discussions and are ready to establish experience management as a relevant business factor.

The expert

Katja Busch | Coach, consultant, trainer and author