Out of the silo trap and into strategic value creation. In the live webinar, Katja Busch shares strategic ideas on how experience management can become a relevant business lever.

UX and CX often work side by side instead of together - blocked by silos, KPI pressure and the call for "more efficiency".
In this webinar, you'll get a clear view of why classic solution approaches are reaching their limits in a complex, AI-driven world and how you can make experience management effective.
On January 28, Katja Busch will reveal why...
The webinar will take place live online and will be recorded.
As a freelance coach, Katja Busch helps to overcome challenges, analyses and optimizes as a consultant and inspires as a trainer for digital product design and human-centered organizational development.
With over 25 years of experience on the service provider and corporate side and as a lecturer, she sees through the digital buzzword jungle. In 2025, she was honored with the UX Achievement Award for her influence and commitment in the industry.
Her book "Experience Management as a Future Skill: How UX and CX are transforming companies together" will be published in January.
