Expert profile

Elke Grothues

I am a coach because I know what real change feels like: uncomfortable, challenging, and full of tension. For over 20 years, I have led teams, made decisions, and experienced transformation in the day-to-day life of a company—where words alone are not enough.

Transformation does not come from concepts, but from people who have the courage to communicate clearly and resolve conflicts. For me, conflicts are not a risk, but a source of energy for growth. I work with conviction, clarity, and consistency—to make change effective. My driving force is transformation that lasts: human, courageous, and sustainable.

training focus

Management & Leadership
Personal and Social Skills
Distribution & Sales
Sustainability Management
Digital Transformation & Change Management

Professional experience

senior management (1997 – 2021)
- Department: Marketing
- Industry: Manufacturing
- Company size: 50 to 249 employees
- Description: Head of Marketing and Key Account Management, Head of Retail Management Reports to: Managing Director and Owner Management responsibility: 25 employees
Specialist / Expert (1994 – 1997)
- Department: Marketing
- Industry: Manufacturing
- Company size: 250 to 999 employees
- Description: - Designing sales training programs, planning them, and delivering them as a trainer - Market monitoring and analysis