Real estate project development compact
Practical principles, methods and instruments
Introduction to marketing
The marketing mix
- Product policy
- Procurement policy - the key to success
- Conditions policy - something more than just the price
- Price policy objectives
- Price differentiation
- Conditions policy
- Distribution policy or sales policy
- Tasks and objectives of distribution policy
- Sales channel: Necessity of entrepreneurial decisions
- Conclusion and notes on sales policy
- The service policy
- Introduction
- Service policy at different stages of the customer relationship
- The communication policy
- Communication policy and CI of the project developer
- Spectrum of communication policy
- Advertising
- Public relations
- Excursus: Common online media in real estate project development
Fundamentals of real estate project development
- including forms of project development: new construction, portfolio, redevelopment, rental/sale properties.
- Procedure, participants in the phases of the project development process.
General conditions for project development
- Timing, location, location analysis.
- Property, floor space structure.
- Quality: including space economy, construction technology.
- Fungibility.
Profitability and development calculation
- Structure, performance review, initial yield, performance.
Financing, capital procurement, funding opportunities
- Traditional and alternative financing options depending on the type of project development and the user group (with/without MaBV).
- Taxes, funding opportunities; negotiating terms and conditions.
Feasibility analyses, managing risks
- Procedure, market, location and utilization concept analysis, competition analysis.
- Profitability and yield analysis.
- Risk Management.
Planning and control methods in project development
- Project phases/structure, service sections for planning: project program creation, preparation, implementation, follow-up, taking into account critical success criteria.
- Architectural planning according to HOAI.
- Process/schedule management, planning methods in relation to time risks.
- Construction costs as a critical success factor: including cost estimation and determination.
- Budgeting, target/actual comparisons.
- Financial resource management.
Contents
Fundamentals of real estate project development
- Forms of project development: new construction, existing buildings, redevelopment, rental/sale properties.
- Procedure, participants in the phases of the project development process.
General conditions for project development
- Timing, location, location analysis.
- Property, floor space structure.
- Quality: e.g. space economy, construction technology.
- Fungibility.
Profitability and development calculation
- Structure, performance review, initial yield, performance.
Financing, capital procurement, funding opportunities
- Traditional and alternative financing options depending on the type of project development and the user group (with/without MaBV).
- Taxes, funding opportunities; negotiating terms and conditions.
Feasibility analyses, managing risks
- Procedure, market, location and utilization concept analysis, competition analysis.
- Profitability and yield analysis.
- Risk Management.
Planning and control methods in project development
- Project phases/structure, service sections for planning: project program creation, preparation, implementation, follow-up, taking into account critical success criteria.
- Architectural planning according to HOAI.
- Process/schedule management, planning methods in relation to time risks.
- Construction costs as a critical success factor: including cost estimation and determination.
- Budgeting, target/actual comparisons.
- Financial resource management.
marketing and sales in project development
- Introduction to marketing.
- The marketing mix.
- Product policy.
- Procurement policy - the key to success.
- Conditions policy - something more than just the price.
- Distribution policy or sales policy.
- service policy.
- Communication policy.
- Excursus: Common online media in real estate project development.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
- You will understand how real estate project development works in practice, know the various phases and parties involved and make your collaboration with key interfaces more efficient.
- You know where risks arise, how to analyze them and how to manage them professionally.
- You are familiar with important methods and instruments of project development, such as planning methods, and know what is important in feasibility studies and financing options.
- This gives you a secure foundation for your project development plans.
Methods
Trainer input, work aids, exercises, numerous practical examples, discussion, exchange of experience.
Recommended for
For attendees who want to learn the basics of project development: (lateralnewcomers to the subject, employees from project development companies, project developers, technical employees in project development, location acquisition agents, (private) investors, employees from architecture/specialist planning offices, property developers, construction/real estate companies, housing associations, people involved in the real estate transaction process, lawyers, employees from portolio and asset management.
Further recommendations for "Real estate project development compact"
41332
Start dates and details
FAQs: Frequently asked questions about training compact training
You will gain in-depth practical knowledge of real estate project development, covering all phases from the initial idea to analysis, planning, financing, and marketing. With this knowledge, you will be able to approach projects in a more structured manner, better assess risks, and make more confident decisions regarding location, feasibility, and profitability.
Even if you already have knowledge of real estate, you can deepen your professional expertise and apply it more specifically in projects, e.g., in location analyses or financing negotiations, through the compact teaching of central methods, instruments, and processes in project development.
Real estate project development requires the coordination of numerous stakeholders, such as architects, construction planners, and financiers. Through training , you training about roles, interfaces, and responsibilities, thereby improving internal and external communication as well as efficiency in everyday project work.
You will learn to systematically identify typical risks, e.g.,in financing, scheduling, or feasibility, and to apply appropriate strategies to minimize risk. This will enable you to avoidproject failuresand plan your projects more robustly.
These analyses help you to check at an early stage whether a project can be realistically implemented and is economically viable. In your day-to-day work, this helps you to develop convincing bases for decision-making and justify your project to superiors or investors.
You will be provided with practical tools, e.g., for structuring project phases, cost and time planning, or creating concepts. These methods can be used directly in your everyday work and make it easier for you to work on real projects.
The offer is suitable for anyone involved in project development or who would like to prepare for it, such as employees project development companies, property developers, technical specialists, architecture and planning offices, and (private) investors.
With in-depth project development knowledge, you can increase your professional visibility. By taking on more challenging tasks in your company or recommending yourself for roles with more responsibility in real estate and project management.
This compact knowledge lays the foundation for more in-depth training, e.g.,to becomeproject developercertifiedproject developer. You canlaterbuild on this basic knowledge and work on more complex topics with greater confidence.
Through concrete examples, practical methods, and tools, you will be able to work more efficiently in your current projects training after the training , e.g., by creating structuredproject plans, risk analyses, or profitability assessments.
