Legal foundations in e-commerce

Which general legal bases, laws and regulations are important in e-commerce?

• BGB, HGB, Copyright Act, UWG, TMG.

Why is there a legal distinction between a B2C and B2B store?

• Differences in structure: B2C and B2B store.
• Differences in the legal requirements.

What are the legal requirements for a B2C store?

• Provider identification, imprint obligation: what is covered?
• Effective integration of the General Terms and Conditions.
• Further information obligations in distance selling, obligations in electronic commerce: information that the customer must receive before concluding the contract (shipping costs incurred, VAT included, period of validity for limited offers, etc.), information on the order page, check-out, "button" solution.
• Right of withdrawal.

What do store operators have to consider in terms of data protection law?

• Data protection information.
• Processing of customer data.
• Observance of the rights of data subjects.

What applies to EU or global e-commerce?

• Harmonized regulations within the EU.
• Deviating regulations in competition law.

What to do in the event of warnings?

• Reaction options.
• Risks.
• Costs.

What should I bear in mind when trading via Amazon & Co and marketplaces?

• Legal requirements and own legal texts.
• Liability traps when creating offers.
• Observance of the respective terms of use.

What is the legal situation regarding product photos and copyright?

• Rights to own product photos.
• Commissioning of photographers.
• Action against violators.

Under what conditions may advertising e-mails be sent?

• Structure of an address distribution list.
• What is advertising and does it require consent?
• Obtaining consent in accordance with the law.

What is allowed in search marketing marketing?

• Google Ads and advertising with third-party brands.
• Listing in price search engines.

What legal pitfalls are there in social media marketing?

• Right to one's own image.
• Advertising in the social media.
• Facebook Ads, Custom Audiences and data privacy.
• Organizing contests.