training
This training is held in German.
Digital commerce is also a major legal challenge for large and small online retailers. The jungle of legal regulations that need to be observed is dense and almost impossible to navigate. Online trading affects a wide variety of legal areas: Competition law, copyright, trademark law, data protection and much more. If mistakes are made here, the consequences are usually costly. The legal risk is high because your own online offering is transparent and can be viewed by anyone. As a result, warning letters often have an easy game. This training provides the legal tools that online retailers need to operate their online store in a legally compliant manner and to recognize legal problems in advance in an understandable and practical way. It clearly addresses the topics that come up time and again in day-to-day business.
Contents
Which general legal bases, laws and regulations are important in e-commerce?
- BGB, HGB, Copyright Act, UWG, TMG.
Why is there a legal distinction between a B2C and B2B store?
- Differences in the structure of B2C and B2B stores.
- Differences in the legal requirements.
What are the legal requirements for a B2C store?
- Provider identification, imprint obligation: what is covered?
- Effective integration of the General Terms and Conditions.
- Further information obligations in distance selling, obligations in electronic commerce: information that the customer must receive before concluding the contract (shipping costs incurred, VAT included, period of validity for limited offers, etc.), information on the order page, checkout, "button" solution.
- Right of withdrawal.
What do store operators have to consider in terms of data protection law?
- Data protection information.
- Processing of customer data.
- Observance of the rights of data subjects.
What applies to EU or global e-commerce?
- Harmonized regulations within the EU.
- Deviating regulations in competition law.
What to do in the event of warnings?
- Reaction options.
- Risks.
- Costs.
What should I bear in mind when trading via Amazon & Co and marketplaces?
- Legal requirements and own legal texts.
- Liability traps when creating offers.
- Observance of the respective terms of use.
What is the legal situation regarding product photos and copyright?
- Rights to own product photos.
- Commissioning of photographers.
- Action against violators.
Under what conditions may advertising e-mails be sent?
- Structure of an address distribution list.
- What is advertising and does it require consent?
- Obtaining consent in accordance with the law.
What is allowed in search marketing marketing?
- Google Ads and advertising with third-party brands.
- Listing in price search engines.
What legal pitfalls are there in social media marketing?
- Right to one's own image.
- Advertising in the social media.
- Facebook Ads, Custom Audiences and data privacy.
- training event of competitions.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
- You will understand the basics of e-commerce law and the implications in business practice.
- You will receive the necessary orientation to avoid legal risks in your online store.
- You will receive checklists and samples for concrete implementation measures in your online store.
Methods
Lecture, presentation, discussion and case studies. There will be plenty of time for your questions.
Recommended for
E-commerce managers in large companies as well as small and medium-sized store operators who manage their online store themselves, recognize basic legal problems in day-to-day business in advance and/or want to be able to solve some of them themselves without legal advice.
Seminar evaluation for "Legal basics in e-commerce"
4.5 from 5
with 18 ratings
training content:
4.5
Content comprehensibility:
4.6
Practical relevance:
3.9
Trainer expertise:
4.7
Participant orientation:
4.6
Method variety:
4.3
Start dates and details
06.11.2025
Live-Online
Booking number:
33390
€ 920,- plus VAT.
€ 1,094.80 incl. VAT.
Course
zoom
Days & Times
1 day
Thursday, 06.11.2025
09:00 am - 5:00 pm
Booking number:
33390
€ 920,- plus VAT.
€ 1,094.80 incl. VAT.
Details
1 day
Booking number:
33390
€ 920,- plus VAT.
€ 1,094.80 incl. VAT.
Details
1 day
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