Contents
Who are the customers in process management?
- Relevant stakeholders.
- Customer categories.
Focus on customers
- Sources of customer requirements.
- Identify customer requirements.
- Challenges and solutions for customers.
- Differentiation of customer requirements (Kano model).
Importance of value creation for processes and customers
- Value creation in processes and waste drivers.
- Derivation of the value creation requirements from the waste drivers and mapping to the customer value categories.
- Derivation of findings from the analysis of customer value drivers and process value creation factors.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
- You know why customer centricity and customer integration are also relevant for corporate success in process management.
- You have methods for identifying customer value for your organization and enabling long-term value enhancement.
- You can determine customer requirements and customer wishes for your processes.
- You are able to develop customer-centric processes.
- You have a selection of methods and tools at your disposal to optimize existing processes and make them more customer-oriented.
- You lay the foundation for long-term and valuable customer relationships.
- You are empowered to give your organization a decisive competitive advantage through customer centricity.
- You know how to optimize your processes in line with customers requirements and integrate customers into processes.
Methods
Keynote speeches, many practical exercises, case studies, exchange and discussion.
Recommended for
Process managers, specialists and managers with process responsibility, quality managers, employees from all areas of the company who want to strengthen the customer focus in their processes and systems.
Seminar evaluation for "Customer centricity in process management"







Start dates and details
Monday, 13.10.2025
09:00 am - 5:00 pm
Tuesday, 14.10.2025
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Thursday, 23.04.2026
09:00 am - 5:00 pm
Friday, 24.04.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.