training
This training is held in German.
In times of VUCA, customer orientation has proven to be a decisive factor for the success of companies. Identify the customer value of your organization and enable its continuous increase in value. The training enables you to develop and optimize your processes in a customer-centric way and to anchor the customer focus in your process management. Help your organization to gain a decisive advantage in direct competition through customer centricity.
Contents
Who are the customers in process management?
- Relevant stakeholders.
- Customer categories.
Focus on customers
- Sources of customer requirements.
- Identify customer requirements.
- Challenges and solutions for customers.
- Differentiation of customer requirements (Kano model).
Importance of value creation for processes and customers
- Value creation in processes and waste drivers.
- Derivation of the value creation requirements from the waste drivers and mapping to the customer value categories.
- Derivation of findings from the analysis of customer value drivers and process value creation factors.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
- You know why customer centricity and customer integration are also relevant for corporate success in process management.
- You have methods for identifying customer value for your organization and enabling long-term value enhancement.
- You can determine customer requirements and customer wishes for your processes.
- You are able to develop customer-centric processes.
- You have a selection of methods and tools at your disposal to optimize existing processes and make them more customer-oriented.
- You lay the foundation for long-term and valuable customer relationships.
- You are empowered to give your organization a decisive competitive advantage through customer centricity.
- You know how to optimize your processes in line with customers requirements and integrate customers into processes.
Methods
Keynote speeches, many practical exercises, case studies, exchange and discussion.
Recommended for
Process managers, specialists and managers with process responsibility, quality managers, employees from all areas of the company who want to strengthen the customer focus in their processes and systems.
On-site training together
Ratings and feedback from our participants
4.7
6
Ratings
training content:
4.8
Content comprehensibility:
4.8
Practical relevance:
4.3
Trainer expertise:
5
Participant orientation:
5
Method variety:
4.8
Start dates and details
23.04.2026
Stuttgart
Booking number:
34073
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Days & Times
2 days
Thursday, 23.04.2026
09:00 am - 5:00 pm
Friday, 24.04.2026
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Booking number:
34073
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Details
2 days
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Booking number:
34073
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Details
2 days
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.
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79111 Freiburg
Munzinger Str. 9
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