Qualification Program Management Practice Compact I

The concept

• In a compact form, you will learn the most important business fundamentals and gain a good understanding of how to manage a company.
• The methodology is designed in such a way that you can understand the content and derive or work through it yourself without any time-consuming rework.
• You will learn about tools that you can use quickly and easily in your management practice.
• The focus is on practical relevance.
• Small hotels with a pleasant atmosphere in beautiful surroundings support effective learning and exchange with other participants.

Contents

Module 1: Strategy and corporate management

• Corporate goals, vision, mission and guiding principles.
• Competitive and growth strategies.
• Fundamentals of business models and blue oceans.
• Instruments of strategic management.
• Strategic approaches to increasing profitability.

Module 2: Innovation, marketing and sales

• Markets - customers - competitors and much more.
• Customer satisfaction and needs.
• Instruments of operative and strategic marketing and sales.
• Market research, marketing mix, emotions and customer experience.
• Importance and types of innovation.

Module 3: Accounting and cost accounting

• Contents of internal accounting.
• Cost accounting with cost types, cost centers and cost units.
• Full cost accounting, partial cost accounting, fixed and overhead costs.
• Contribution margin accounting and break-even.
• The problem of the surcharge rates based on causation.

Module 4: Accounting and balance sheet analysis

• Contents of external accounting.
• Structure of the annual financial statements.
• Balance sheet, income statement, notes and management report.
• Balance sheet analysis based on financial ratios.
• regulations of the German Commercial Code (HGB).
• Introduction to international accounting (IFRS and US-GAAP).

Module 5: Controlling

• Instruments for operational controlling and monthly reporting.
• Managing with key figures (profitability, liquidity, cash flow, etc.).
• Other possible applications of controlling (e.g. in marketing and sales). 
• Fundamentals of portfolio management.
• Static and dynamic investment calculation.
• Introduction to strategic controlling and risk management.

Module 6: Planning

• Planning and control using the balanced scorecard.
• Contents of strategic and operational planning.
• Possible applications for a business plan.
• Agility thanks to the objectives-and-key-results methodology.

Module 7: Financing

• Basics of financing.
• Advantages and disadvantages of equity and debt financing.
• Types of credit financing and their consequences.
• Modern forms of financing from private equity to mezzanine.
• Course of credit crises.

The concept

• In a compact form, you will learn the most important business fundamentals and gain a good understanding of how to manage a company.
• The methodology is designed in such a way that you can understand the content and derive or work through it yourself without any time-consuming rework.
• You will learn about tools that you can use quickly and easily in your management practice.
• The focus is on practical relevance.
• Small hotels with a pleasant atmosphere in beautiful surroundings support effective learning and exchange with other participants.

Contents

Module 1: Strategy and corporate management

• Corporate goals, vision, mission and guiding principles.
• Competitive and growth strategies.
• Fundamentals of business models and blue oceans.
• Instruments of strategic management.
• Strategic approaches to increasing profitability.

Module 2: Innovation, marketing and sales

• Markets - customers - competitors and much more.
• Customer satisfaction and needs.
• Instruments of operative and strategic marketing and sales.
• Market research, marketing mix, emotions and customer experience.
• Importance and types of innovation.

Module 3: Accounting and cost accounting

• Contents of internal accounting.
• Cost accounting with cost types, cost centers and cost units.
• Full cost accounting, partial cost accounting, fixed and overhead costs.
• Contribution margin accounting and break-even.
• The problem of the surcharge rates based on causation.

Module 4: Accounting and balance sheet analysis

• Contents of external accounting.
• Structure of the annual financial statements.
• Balance sheet, income statement, notes and management report.
• Balance sheet analysis based on financial ratios.
• regulations of the German Commercial Code (HGB).
• Introduction to international accounting (IFRS and US-GAAP).

Module 5: Controlling

• Instruments for operational controlling and monthly reporting.
• Managing with key figures (profitability, liquidity, cash flow, etc.).
• Other possible applications of controlling (e.g. in marketing and sales). 
• Fundamentals of portfolio management.
• Static and dynamic investment calculation.
• Introduction to strategic controlling and risk management.

Module 6: Planning

• Planning and control using the balanced scorecard.
• Contents of strategic and operational planning.
• Possible applications for a business plan.
• Agility thanks to the objectives-and-key-results methodology.

Module 7: Financing

• Basics of financing.
• Advantages and disadvantages of equity and debt financing.
• Types of credit financing and their consequences.
• Modern forms of financing from private equity to mezzanine.
• Course of credit crises.