Strategic marketing

Strategic marketing - INTRO

• Status quo & challenge.

BACKGROUND

• Corporate strategy, marketing strategy & objectives as a unit of corporate success.

GOALS

• Market & competition analysis, SWOT & PESTL, BCG matrix as instruments for target definition.

RESEARCH

• Market & target group research and KPIs as the starting point for successful marketing.

PLANNING

• Marketing concepts & marketing as a vehicle for achieving marketing objectives.

COMMUNICATION

• Marketing tools & marketing channels for holistic, consistent offline & Online-Marketing.

EXPERIENCE

• Consumer insights, customer journey & touchpoints as the key to marketing.

PROCESSES

• Processes, organization & structures as the cornerstone of efficient & effective marketing.

AI

• AI applications and tools as supporters, accelerators and efficiency optimizers in marketing.

PARTNER

• Service provider & cooperation partner as support for marketing& execution.

TRENDS

• Movements and developments in marketing as opportunities for the present and future.

BEST PRACTICE

• Presentation and discussion of current and cross-industry examples from agency, consulting and corporate practice & development of approaches and measures for designing and implementing a company-specific strategic marketing approach.