training
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This training is held in German.
Many administrations are faced with the challenge of adequately filling vacancies in the face of tight financial and time resources and great competitive pressure between employers. This training offers solutions on how employers in public administration can develop a convincing employer brand and tailor-made strategies for addressing talent groups with a limited budget. In addition, selected digitalization elements and AI tools for optimizing processes will be demonstrated.
Contents
Developing an employer brand Part I
- Basics of the employer brand.
- Definition and benefits, success factors, 4-component model.
- Analysis of the initial situation, SWOT analysis, perception analysis (internal/external), resource and budget analysis.
- Personnel requirements analysis and target group identification, trainees and students, career changers, skilled workers, specialists (IT, engineering, science).
Developing an employer brand Part II
- Target group analysis, detailed analysis per target group, use of AI tools for analysis (live demo)
- Employer value proposition, unique selling and differentiation features EVP canvas method, development of value propositions.
Personnel marketing strategy
- Strategy development with AI support, candidate journey mapping, 7-P model in HR marketing.
- Channel strategy and budgeting, best practices job posting, best practices website, best practices social media.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
- You will develop a convincing employer brand and learn how to communicate its unique selling points to your target group.
- You develop tailor-made strategies for addressing different talent groups and optimize your communication strategy
- You will gain the necessary know-how to be successful in the competition for the best talent.
Methods
Trainer input, case/best-practice examples, exercises, discussion, exchange of experience, work aids, checklists.
Recommended for
Managers and specialists from personnel administration/HR, personnel recruiting, training, communication and public relations.
Joint online training
Start dates and details
12.05.2026
Live online
Booking number:
42088
€ 540,- plus VAT.
€ 642.60 incl. VAT.
Course
zoom
Modules
1 day
Limited number of participants
training training
webinar 1
Date
12.05.2026
Course
zoom
Schedule
Start 09:00, end approx. 13:00
training training
webinar 2
Date
13.05.2026
Course
zoom
Schedule
Start 09:00, end approx. 13:00
02.09.2026
Live online
Booking number:
42088
€ 540,- plus VAT.
€ 642.60 incl. VAT.
Course
zoom
Modules
1 day
Limited number of participants
training training
webinar 1
Date
02.09.2026
Course
zoom
Schedule
Start 09:00, end approx. 13:00
training training
webinar 2
Date
03.09.2026
Course
zoom
Schedule
Start 09:00, end approx. 13:00
Booking number:
42088
€ 540,- plus VAT.
€ 642.60 incl. VAT.
Details
1 day
Limited number of participants
Booking number:
42088
€ 540,- plus VAT.
€ 642.60 incl. VAT.
Details
1 day
Limited number of participants
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
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79111 Freiburg
Munzinger Str. 9
79111 Freiburg
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