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AI in B2B sales: From process to success
Analyze sales processes – Identify AI potential – Develop implementation strategy
This training is held in German.
Artificial intelligence is no longer just hype; it is structurally changing B2B sales: faster quotes, better-informed customers, shorter decision cycles, and increasing demands on leadership and structure. However, many companies use AI without understanding their sales process—often leading to frustration rather than success. This two-day training you analyze your sales process, evaluate AI potential, and develop a concrete to-do list for the successful introduction of AI.
Contents
Bring your laptop! Continuing education in accordance with AI Regulation Art. 4 for the obligation to provide evidence of AI competence.
Strategically embedding AI in the sales process
- Where AI can be usefully integrated into B2B sales—and where it cannot.
- Common implementation mistakes: Why AI projects in sales fail.
Making sales processes AI-capable
- Analysis of the existing sales process as a basis for AI deployment.
- Clearly define handover points, interfaces, and responsibilities.
Maturity & readiness for AI implementation
- Positioning: processes, data, systems, people, and leadership.
- Decision template: What can be implemented today—and what cannot?
Requirements for successful AI implementation
- Data quality, CRM structure, and process logic as the foundation for implementation.
- Leadership, acceptance, and expectation management in the sales team.
From introduction to sustainable use of AI in B2B sales
- Pilot projects, tool selection, and scaling without isolated solutions.
- Development of a concrete implementation roadmap, including a 30/60/90-day plan.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
- You analyze your own sales process in a well-founded, structured, and practical manner.
- You can clearly see where AI creates real added value in your sales department—and where it merely generates additional work.
- You will receive tried-and-tested checklists for systematically assessing the status of your sales organization.
- You gain confidence in making decisions on strategic issues relating to the introduction and use of AI in sales.
- You will leave the training a clearly documented location analysis of your sales department.
- You return to work with a concrete, prioritized to-do list for introducing AI into your company.
Methods
In-person events
The training is interactive: it consists of trainer input, best practice examples from SMEs, structured self-analysis, checklists, partner and individual work, and moderated exchange of experiences. You will develop a strategy paper that can show you the way to integrate AI into your sales organization.
For this training , you training a digital device with a Plus account at OpenAi for ChatGPT. This should be set up at the start of the training and can be canceled immediately after the training or otherwise on a monthly basis.
Please bring your notebook to the classroom training.
Live online events
The training is interactive: it consists of trainer input, best practice examples from SMEs, structured self-analysis, checklists, partner and individual work, and moderated exchange of experiences. You will develop a strategy paper that can show you the way to integrate AI into your sales organization.
For this training , you training a digital device with a Plus account at OpenAi for ChatGPT. This should be set up at the start of the training and can be canceled immediately after the training or otherwise on a monthly basis.
Tool
The following third-party tool can be used in the event:
Recommended for
(Junior) sales managers, sales directors, sales managers, sales managers, area sales managers, or regional sales managers, as well as sales managing directors; as well as team leads or strategic decision makers, and anyone with responsibility in the area of sales management or those who want to successfully integrate new forms of artificial intelligence (AI) into their sales organization.
Further recommendations for "AI in B2B sales: From process to success"
On-site training together
Booking number
42667
42667
€ 1.540,-
plus VAT
2 days
in 4 locations
4 Events
German
Joint online training
Start dates and details
23.06.2026
Live-Online
Booking number:
42668
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Course
zoom
Days & Times
2 days
max. 12 attendees
Tuesday, 23.06.2026
09:00 am - 5:00 pm
Wednesday, 24.06.2026
09:00 am - 5:00 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
02.09.2026
Frankfurt a. M.
Booking number:
42667
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Days & Times
2 days
max. 12 attendees
Wednesday, 02.09.2026
09:00 am - 5:00 pm
Thursday, 03.09.2026
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
29.10.2026
Düsseldorf
Booking number:
42667
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Days & Times
2 days
max. 12 attendees
Thursday, 29.10.2026
09:00 am - 5:00 pm
Friday, 30.10.2026
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
15.12.2026
Berlin
Booking number:
42667
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Days & Times
2 days
max. 12 attendees
Tuesday, 15.12.2026
09:00 am - 5:00 pm
Wednesday, 16.12.2026
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
25.01.2027
Live-Online
Booking number:
42668
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Course
zoom
Days & Times
2 days
max. 12 attendees
Monday, 25.01.2027
09:00 am - 5:00 pm
Tuesday, 26.01.2027
09:00 am - 5:00 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
10.03.2027
Munich
Booking number:
42667
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Days & Times
2 days
max. 12 attendees
Wednesday, 10.03.2027
09:00 am - 5:00 pm
Thursday, 11.03.2027
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Booking number:
42667
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Details
2 days
max. 12 attendees
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Booking number:
42668
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Details
2 days
max. 12 attendees
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.
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