Contents
Application examples of AI in sales practice
- Lead generation and qualification: Optimize your lead generation processes through the use of AI and identify potential customers faster and more accurately.
- AI as a decision-making aid: AI-based analysis tools help you to prioritize sales opportunities and make better predictions about the success of deals.
- AI as an implementation booster: Experience a new dimension of efficiency by getting full support from AI in your day-to-day work.
Basics for the perfect prompt incl. framework
- Basics of prompt creation: What makes a successful prompt? How do I make sure that the AI understands my requirements?
- Prompt types for sales tasks: What types of prompts are particularly helpful in sales? From creating emails to planning campaigns.
- Framework for prompt creation: You will develop a structured framework that will help you to systematically develop and adapt prompts. This involves the right questioning technique, setting context specifications and defining the desired output formats.
Developing the biggest relief tool for your sales department
In this part of the seminar, the focus is on developing your own tool that will make your daily work noticeably easier by giving you faster and better access to your customers and enabling you to address them more effectively.
Develop your own ChatGPT as an assistant, complaints processor and much more
The highlight of the seminar: You will develop your own personalized ChatGPT model tailored to your specific sales needs:
- Customization to your individual requirements: You customize the AI model so that it can handle your daily challenges.
- Real-time integration into your sales team: We show you how to integrate the model into existing systems and use it as an active part of your team.
- Test and optimize: You test your own model in real scenarios and adjust it in real time to achieve the best performance.
Learning environment
Once you have registered, you will find useful information, downloads and extra services relating to this training course in your online learning environment.
Your benefit
After completing this training, the participants have:
- a practical impression of the current application possibilities of AI in sales.
- the ability to create high-quality prompts and develop your own framework for them.
- a personalized ChatGPT model that helps you with individual challenges and makes your daily sales tasks more efficient.
You will gain practical insights into the use of AI in sales and develop your own ChatGPT model to support you in your day-to-day business. Through the systematic development of prompts and the creation of your own assistance tool, you will receive immediately applicable solutions that will make your day-to-day work in sales easier in the long term and help you to automate routine tasks, qualify leads and create personalized sales strategies. The direct application of the knowledge you learn in your day-to-day work ensures an immediate increase in efficiency.
The content of this training supports the obligation to provide evidence of the promotion of AI competence within the meaning of Art. 4 EU AI Regulation.
Methods
The training is designed to be interactive. It consists of trainer input, live demos, exercises and best-practice examples. You develop your own ChatGPT, which is tailored to your individual needs in sales and supports you as your own AI assistance system in your daily work in sales. Most of the exercises take place directly in ChatGPT in the browser. Please bring your notebook to the classroom training!
Recommended for
This training is aimed at anyone who wants to optimize their day-to-day sales activities with AI support: Sales employees from back office and field sales, specialists and managers from sales and marketing, (key) account managers, sales managers and business development managers who want to improve their sales efficiency and customer relationships with the help of artificial intelligence (AI). The participants learn how to use AI tools and technologies in their sales processes and develop their own ChatGPT, which is tailored to individual sales needs and supports them as their own AI assistance system in their daily sales work.
No special prior knowledge of artificial intelligence is required; the content taught is suitable for both newcomers and advanced users.
Further recommendations for "Prompt my Sales: Using AI efficiently in sales"
Seminar evaluation for "Prompt my Sales: Using AI efficiently in sales"







40991
Start dates and details
Wednesday, 04.06.2025
09:00 am - 5:00 pm
Thursday, 05.06.2025
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.

Tuesday, 01.07.2025
09:00 am - 5:00 pm
Wednesday, 02.07.2025
09:00 am - 5:00 pm
Thursday, 04.09.2025
09:00 am - 5:00 pm
Friday, 05.09.2025
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Monday, 20.10.2025
09:00 am - 5:00 pm
Tuesday, 21.10.2025
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Monday, 01.12.2025
09:00 am - 5:00 pm
Tuesday, 02.12.2025
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Thursday, 05.02.2026
09:00 am - 5:00 pm
Friday, 06.02.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.

Thursday, 05.03.2026
09:00 am - 5:00 pm
Friday, 06.03.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.