Course
This course is held in German.
If you want to coach and train sales teams successfully, you need one thing above all: professional tools. In addition to your sales expertise, your methodological, mediation and coaching skills are also important. In this "Certified Sales and Marketing trainer " course, you will learn how to systematically structure your training sessions and presentations and how to conduct them in a way that is appropriate for the participants. This will help you build and expand your position as a sought-after trainer for sales topics.
Certified by the Hochschule der Wirtschaft für Management (HdWM), Mannheim
This further training course was designed in cooperation with the Mannheim University of Applied Management Sciences and meets the university's quality standards in terms of overall concept, content, trainers and examination. As a result, participants benefit from high-quality qualifications with guaranteed topicality, high practical relevance and excellent trainers.
Certified trainer sales and distribution
Duration of training approx. 1 year
Local. Digital - your choice: You have the option of choosing between face-to-face or live online for almost all course modules.
Compulsory module 1 (attendance or live online)
2 days
The sales coach
The sales coach
- Agile coaching in the VUCA world.
- Specialist coaching for sales persons.
- Personality coaching.
- Team coaching.
Compulsory module 2 (attendance or live online)
3 days
Conducting successful training courses and seminars
Conducting successful training courses and seminars
- Define learning objectives, structure content logically and clearly
- Actively involve participants and facilitate retention by making learning fun
- Organize events with the appropriate methods, materials and media in a varied way
- Dealing confidently with challenging situations
Both compulsory modules can be waived with proof of appropriate qualifications (confirmation of attendance, certificates, references, etc.).
Elective module 1 (attendance or live online)
2 days
Negotiation training for the sales professional I
Negotiation training for the sales professional I
- Professional preparation for negotiations - the first step towards confident negotiation skills
- Psychology of negotiation
- Conduct negotiations with confidence
- Challenging negotiation situations
- Concluding negotiations successfully
Elective module 2 (attendance or live online)
2 days
Selling professionally II
Selling professionally II
- Basics of sales psychology
- Managing customer relationships
- Evaluate customer potential
- Paradigm-oriented argumentation and persuasion strategies
Elective module 3 (attendance or live online)
2 days
Telephone training for internal sales and customer service
Telephone training for internal sales and customer service
- Closer to the market - closer to the customer
- More charisma on the phone
- In dialog with the customer
- Communication method kit
- Psychology on the phone
- When things get difficult: Mastering conflicts
Elective module 4 (attendance or live online)
2 days
Successful closing in sales
Successful closing in sales
- The 4 steps to successfully closing a sale:
- 1. preparation - success through authenticity
- 2. clear structures, "engine" for your individual sales style
- 3. develop individual solutions, intensive training
- 4. successful completion
Elective module 5 (attendance or live online)
2 days
Leading sales teams successfully
Leading sales teams successfully
About 2 weeks before your classroom training:
1. e-learning - Leading and developing teams in a motivating way/e-learning (Online learning time: approx. 4 hours)
2. e-learning - Successfully building and leading virtual teams/e-learning (Online learning time: approx. 4 hours)
Classroom training (2 days):
- Your self-development as a sales manager
- Increase the performance of your sales team
- Training for peak performance and sales coaching
- Conducting employee appraisals in sales
Select a module. The elective module can be waived if you can provide proof of appropriate qualifications (confirmation of attendance, certificates, references, etc.).
Final thesis: Creation of a training concept
Attendance examination
1 day
Examination seminar for:Certified trainer sales and distribution
Examination seminar for:Certified trainer sales and distribution
- Written thesis: A written thesis on a training topic relevant to you. This paper must be submitted 4 weeks before the examination date.
- Examination date: Presentation of a training sequence and oral examination. The examination consists of a 30-minute training sequence and a 30-minute examination/reflection discussion.
- After successfully completing the final examination, you will receive the recognized certificate of Haufe Akademie and the Mannheim School of Business for Management, "Certified trainer Distribution and Sales"
As part of the "Certified Sales trainer " course, you will complete two compulsory modules and one elective module. As soon as you have completed all three modules and submitted your written elaboration of your own training project, you can take the exam.
- You have the flexibility to decide when and where you take the individual modules.
- The seminars as admission to the examination can also be booked individually.
- We recommend attending the modules in the suggested order.
- Complete all modules within approx. one to two years.
With this practical training in sales and distribution, you will lay the foundations for your successful work as a sales and distribution trainer. You will acquire versatile specialist, mediation and methodological skills. After this course, you will be able to make your sales training and presentations more lively and achieve your sales targets more effectively.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
- High flexibility: You decide for yourself when and where you attend the individual modules.
- Certification: This recognized qualification gives you a head start as a specialist trainer and internal training manager for sales and distribution as a "Certified Sales and Distribution trainer - Sales Trainer".
- Final examination: This documents your in-depth knowledge as a basis for the further development of your professional career.
- Individual feedback: In each module you will receive practical impulses and individual feedback on your work in front of and with people.
Recommended for
All existing and future sales and sales trainers who want to put their training activities on a professional and solid sales basis and benefit from flexible implementation. This recognized training is primarily aimed at trainers, specialists and managers in companies who are responsible for the successful implementation of internal sales training, seminars and workshops. The content taught aims to comprehensively enrich participants' sales, communication and didactic skills.
Final examination
Examination requirements
The exam can be taken as soon as all modules have been completed and a written report on an own sales training project of at least two days has been submitted to the Haufe Akademie is submitted.
Form of examination
In addition to technical knowledge, the exam examines the extent to which candidates are able to apply what they have learned in their own training practice. The exam is held before the Haufe Akademie filed.
Exam contents
Before the examination date: Written thesis
You will document your independent work on a training project in a written paper of at least 15 pages (10 pages of training guidelines and 5 pages describing a seminar concept). In this way, you will further expand your practical knowledge and ensure direct learning success for your practice.
You are free to choose a training topic in sales/sales that is relevant to you. This paper must be submitted 4 weeks before the examination date.
On the examination date: presentation of a training sequence and oral examination.
The examination consists of a 30-minute training sequence and a 15-minute examination/reflection discussion.
After successfully completing the final examination, you will receive the recognized certificate of Haufe Akademie and the Mannheim School of Business for Management, "Certified trainer Sales and Selling – Sales Trainer". This will document your in-depth knowledge as a basis for further developing your professional career.
Further recommendations for "Geprüfte:r trainer Vertrieb und Verkauf / Sales Trainer"
Becoming a sales trainer - successful and uncomplicated
Sales and distribution are the engines of every company. Both departments ensure that services and products generate revenue, thus ensuring that every company is on solid financial footing in the long term. It is therefore all the more important that salespeople and sales teams are perfectly trained. With the certified training of Haufe Akademie You will lay the foundation for successful work as a sales trainer, either internally or as a coach for other companies. The trainer training offers maximum flexibility with its various modules, allowing you to perfectly adapt the courses to your work and personal life. After 8 intensive training days and successfully passing the final exam (1 day), you will be a "Certified Sales Trainer." It's that easy to start with the Haufe Akademie Become a professional sales trainer!
Who can become a sales trainer?
In principle, anyone can become a sales trainer or sales coach, as these job titles are not legally protected. For this reason, there are many different training and continuing education opportunities for salespeople, managers, or sales staff who want to train others in sales. With the sales trainer training program from Haufe Akademie You will receive a sound professional training: Through the cooperation with the University of Applied Sciences for Management in Mannheim, the Haufe Akademie We offer high-level training that you will complete with a certificate. Future participants of your sales training courses will thus receive transparent and high-quality proof of the knowledge and skills you have acquired during this one-year certificate course.
Now become a sales trainer with the certified training of the Haufe Akademie !
Further training together
Booking number
2940
2940
€ 4.890,-
plus VAT
8 days
2 compulsory seminars, 1 elective seminar, 1 examination seminar
with certificate
German
Please book the training course here. You can select the individual components of the course and the payment method in the shopping cart.
Train several employees internally
Pricing upon request
- Customized training courses according to your needs
- Directly at your premises or online
- Cost advantage from 5 participants
- We contact you within 24 hours (Mon-Fri)
8 days
2 compulsory seminars, 1 elective seminar, 1 examination seminar
In-person or Online
with certificate
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