Further training
This continuing education is held in German.
To succeed as an inside sales manager in the position between customer service and inside sales management/team leadership, you need to have strong communication skills and strategic thinking as well as cross-departmental knowledge and leadership qualities. In this training course, you will learn how to maintain an overview of all activities in inside sales/customer service, work successfully with internal interfaces and support and relieve your inside sales/teamteam leader in his or her management tasks.
Certified by the Hochschule der Wirtschaft für Management (HdWM), Mannheim
This further training course was designed in cooperation with the Mannheim University of Applied Management Sciences and meets the university's quality standards in terms of overall concept, content, trainers and examination. As a result, participants benefit from high-quality qualifications with guaranteed topicality, high practical relevance and excellent trainers.
Module 1: Classroom seminar
3 days
Successful in sales-active internal sales and customer service
Successful in sales-active internal sales and customer service
Development of the office and field service organization 4.0
Customer segmentation and customer care models
Cooperation between back office and field sales in Sales 4.0
Development and project management of sales campaigns
Leading without a superior function
Development and management of office teams without authority to issue instructions
Strategic thinking and leadership qualities
Module 2: E-Learning
approx. 10 hours
In-depth phase with two e-learning courses:
In-depth phase with two e-learning courses:
Negotiate skillfully - navigate through everyday working life in a charming and goal-oriented manner (online learning time: approx. 2 hours).
Basic project management knowledge according to PMI (online learning time: approx. 8 hours).
Module 3: E-examination
approx. 30 min.
Final examination
Final examination
Lessons Learned
After the training, you will receive a summary of the exam-relevant content via your learning environment in preparation for your final exam.
Final examination
You can document your expertise with the e-test.
Contents
Development of the office and field service organization 4.0
- Changing markets and purchasing behavior.
- Customer Journey as a conceptual approach to the sales structure change project.
Customer segmentation and customer care models
- From sales-oriented to potential-oriented customer segmentation.
CRM is the central piece of infrastructure in sales.
- Modern account management based on existing CRM structures.
Cooperation between back office and field sales in Sales 4.0
- Successful interface management between back office/customer service, field service and key account management.
Development and project management of sales campaigns
- Planning approach and key data for classic telemarketing campaigns.
- Criteria for selecting the right service provider. Make or buy?
- Success measurement and optimization of your projects.
Leading without a superior function
- Development and management of office teams without authority to issue instructions.
- Increase the performance of your inside sales team.
- Model for stringent and binding communication.
- Managing conversations, even with difficult contacts.
Strategic thinking and leadership qualities
- Maintain an overview of all activities in the office.
- Take on tasks in cross-departmental teams.
- Support and relieve the back office/teamteam leaders in their management tasks.
Lessons Learned
After the training, you will receive a summary of the exam-relevant content via your learning environment in preparation for your final exam.
Final examination
You can document your expertise with the e-test.
For optimal knowledge transfer: E-learning: Skillful negotiation and project management basic knowledge according to PMI
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
In this training course, you will learn how to combine experience and knowledge from the various sales processes and how to use them for the planning and organization of future sales activities. Both in the office and in the field.
- You know how to optimize cooperation between the back office and the sales force.
- You will learn how to maintain an overview of all activities in the office.
- You can coordinate tasks in cross-departmental teams.
- They can evaluate the results of their projects and draw the right lessons for future projects.
- You will learn how to put together and organize customer service teams and how to lead them successfully, even without being a supervisor.
- You support and relieve your office team leaders in their management tasks.
- Optimal knowledge transfer through e-learning. Two e-learning courses are available for you to use for 12 months via your personal online area.
Methods
The training is particularly characterized by its high practical orientation. You will deal intensively with the theory and practical implementation of inside sales management. The training is based on a balanced mix of trainer input, practice-oriented exercises, reflection and feedback in small groups and in plenary sessions, personal advice, case/best-practice examples, group work, discussion, exchange of experience, work aids and checklists.
Recommended for
Committed employees from inside sales, customer service and customer care as well as specialists and (junior) managers from inside sales who have often been involved by their line manager or team leader to support them in their planning and cross-departmental work. Have you already been working successfully and happily in inside sales for several years? Do you have routine in your day-to-day work and would like to explore new, exciting areas? Then this training course is just right for you!
Final examination
After the training, the participants take the written final examination for the training certified sales manager Internal Sales – Inside Sales Manager. To save you travel costs and time, you can take the e-exam on your computer at work or at home. The training content of the classroom module will be tested in written form (approximately 30 minutes). The e-exam can be taken once the classroom module has been completed.
After successfully completing the final examination, you will receive the recognized certificate of Haufe Akademie and the Mannheim School of Business for Management, “ certified sales manager Inside Sales Manager." This will document your in-depth knowledge as a basis for further developing your professional career.
Module 1: training training
3 days
Successful in sales-active internal sales and customer service
Successful in sales-active internal sales and customer service
Development of the office and field service organization 4.0
Customer segmentation and customer care models
Cooperation between back office and field sales in Sales 4.0
Development and project management of sales campaigns
Leading without a superior function
Development and management of office teams without authority to issue instructions
Strategic thinking and leadership qualities
Module 2: E-Learning
approx. 10 hours
In-depth phase with two e-learning courses
In-depth phase with two e-learning courses
Negotiate skillfully - navigate through everyday working life in a charming and goal-oriented manner (online learning time: approx. 2 hours).
Basic project management knowledge according to PMI (online learning time: approx. 8 hours).
Module 3: E-examination
approx. 30 min.
Final examination
Final examination
Lessons Learned
After the training, you will receive a summary of the exam-relevant content via your learning environment in preparation for your final exam.
Final examination
You can document your expertise with the e-test.
Contents
Development of the office and field service organization 4.0
- Changing markets and purchasing behavior.
- Customer Journey as a conceptual approach to the sales structure change project.
Customer segmentation and customer care models
- From sales-oriented to potential-oriented customer segmentation.
CRM is the central piece of infrastructure in sales.
- Modern account management based on existing CRM structures.
Cooperation between back office and field sales in Sales 4.0
- Successful interface management between back office/customer service, field service and key account management.
Development and project management of sales campaigns
- Planning approach and key data for classic telemarketing campaigns.
- Criteria for selecting the right service provider. Make or buy?
- Success measurement and optimization of your projects.
Leading without a superior function
- Development and management of office teams without authority to issue instructions.
- Increase the performance of your inside sales team.
- Model for stringent and binding communication.
- Managing conversations, even with difficult contacts.
Strategic thinking and leadership qualities
- Maintain an overview of all activities in the office.
- Take on tasks in cross-departmental teams.
- Support and relieve the back office/teamteam leaders in their management tasks.
Lessons Learned
After the training, you will receive a summary of the exam-relevant content via your learning environment in preparation for your final exam.
Final examination
You can document your expertise with the e-test.
For optimal knowledge transfer: E-learning: Professional negotiation - well prepared for optimal results and project management basic knowledge according to PMI
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
In this training course, you will learn how to combine experience and knowledge from the various sales processes and how to use them for the planning and organization of future sales activities. Both in the office and in the field.
- You know how to optimize cooperation between the back office and the sales force.
- You will learn how to maintain an overview of all activities in the office.
- You can coordinate tasks in cross-departmental teams.
- They can evaluate the results of their projects and draw the right lessons for future projects.
- You will learn how to put together and organize customer service teams and how to lead them successfully, even without being a supervisor.
- You support and relieve your office team leaders in their management tasks.
- Optimal knowledge transfer through e-learning. Two e-learning courses are available for you to use for 12 months via your personal online area.
Methods
The training is particularly characterized by its high practical orientation. You will deal intensively with the theory and practical implementation of inside sales management. The training is based on a balanced mix of trainer input, practice-oriented exercises, reflection and feedback in small groups and in plenary sessions, personal advice, case/best-practice examples, group work, discussion, exchange of experience, work aids and checklists.
Recommended for
Committed employees from inside sales, customer service and customer care as well as specialists and (junior) managers from inside sales who have often been involved by their line manager or team leader to support them in their planning and cross-departmental work. Have you already been working successfully and happily in inside sales for several years? Do you have routine in your day-to-day work and would like to explore new, exciting areas? Then this training course is just right for you!
Final examination
After the training, the participants take the written final examination for the training certified sales manager Internal Sales – Inside Sales Manager. To save travel costs and time, you can complete the e-exam on your computer at work or at home. The training content of the online seminar will be tested in written form (time required: approximately 30 minutes). The e-exam can be taken as soon as the online training is completed.
After successfully completing the final examination, you will receive the recognized certificate of Haufe Akademie and the Mannheim School of Business for Management, “ certified sales manager Inside Sales Manager." This will document your in-depth knowledge as a basis for further developing your professional career.
Further recommendations for "certified sales manager Innendienst / Inside Sales Manager"
Attendees comments
"I particularly liked the way in which the content was conveyed. There were many practical examples in which you could often find yourself and the company."
Linda Wüstermann-Parziegla
iesy GmbH
Seminar evaluation for "certified sales manager inside sales manager"
4.7 from 5
with 49 ratings
training content:
4.6
Content comprehensibility:
4.8
Practical relevance:
4.6
Trainer expertise:
4.9
Participant orientation:
4.8
Method variety:
4.4
On-site training together
Booking number
30690
30690
€ 1.890,-
plus VAT
3 days, E-Lea
...
in 5 locations
with certificate
5 Events
German
Joint online training
Booking number
33692
33692
€ 1.890,-
plus VAT
3 days, E-Lea
...
Online
with certificate
0 Events
German
Train several employees internally
Pricing upon request
- Customized training courses according to your needs
- Directly at your premises or online
- Cost advantage from 5 participants
- We contact you within 24 hours (Mon-Fri)
3 days, e-learning, e-exam (30 minutes)
In-person or Online
with certificate
Start dates and details
17.09.2025
Cologne/Lower Kassel
Booking number:
30690
€ 1.890,- plus VAT.
€ 2,249.10 incl. VAT.
Modules
3 days, e-learning, e-exam (30 minutes)
Limited number of participants
Classroom seminar
Successful in sales-active internal sales and customer service
Date
17.-19.09.2025
Venue
Hotel Clostermanns Hof
Schedule
1st - 3rd day: 09:00 am - approx. 5:00 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
08.12.2025
Hamburg
Booking number:
30690
€ 1.890,- plus VAT.
€ 2,249.10 incl. VAT.
Modules
3 days, e-learning, e-exam (30 minutes)
Limited number of participants
Classroom seminar
Successful in sales-active internal sales and customer service
Date
08.-10.12.2025
Venue
Boston Hotel Hamburg
Schedule
1st - 3rd day: 09:00 am - approx. 5:00 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
23.03.2026
Stuttgart
Booking number:
30690
€ 1.890,- plus VAT.
€ 2,249.10 incl. VAT.
Modules
3 days, e-learning, e-exam (30 minutes)
Limited number of participants
Classroom seminar
Successful in sales-active internal sales and customer service
Date
23.-25.03.2026
Venue
Holiday Inn
Schedule
1st - 3rd day: 09:00 am - approx. 5:00 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
17.06.2026
Cologne
Booking number:
30690
€ 1.890,- plus VAT.
€ 2,249.10 incl. VAT.
Modules
3 days, e-learning, e-exam (30 minutes)
Limited number of participants
Classroom seminar
Successful in sales-active internal sales and customer service
Date
17.-19.06.2026
Venue
Best Western Plus Hotel Köln City
Schedule
1st - 3rd day: 09:00 am - approx. 5:00 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
07.09.2026
Berlin
Booking number:
30690
€ 1.890,- plus VAT.
€ 2,249.10 incl. VAT.
Modules
3 days, e-learning, e-exam (30 minutes)
Limited number of participants
Classroom seminar
Successful in sales-active internal sales and customer service
Date
07.-09.09.2026
Venue
centrovital Hotel
Schedule
1st - 3rd day: 09:00 am - approx. 5:00 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Training is guaranteed to take place
Booking number:
30690
€ 1.890,- plus VAT.
€ 2,249.10 incl. VAT.
Details
3 days, e-learning, e-exam (30 minutes)
Limited number of participants
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Booking number:
33692
€ 1.890,- plus VAT.
€ 2,249.10 incl. VAT.
Details
3 days, e-learning, e-exam (30 minutes)
Limited number of participants
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.
About us – The Haufe Akademie
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