Basic training for internal sales and customer service

Retain customers - increase sales - exploit sales potential

This training is held in German.
In internal sales, you are a consultant, service provider and sales person. You support the sales force and make a significant contribution to increasing turnover and customer loyalty. In this sales training course, you will learn how to manage conversations, recognize your customers' potential and decision-making motives and argue and negotiate convincingly. You will learn how to professionally support your colleagues from field sales and key account management and thus achieve sales targets more effectively together.

Contents

Psychological factors in customer contact

  • Recognize customer type.
  • Establish the right type of relationship in a telephone conversation.
  • Reflection on communication and personal impact.

Targeted control of telephone conversations

  • Methods of effective communication.
  • Arouse interest in capital goods, services and new products.
  • New customer acquisition.
  • Follow up offers.

Basics of sales psychology

  • Rational and emotional factors in sales talks.
  • Analyze the needs of your customers.
  • Recognize decision and purchase motives.

Arguing convincingly

  • Develop customer benefit arguments for services and products.
  • Exploit cross-selling, up-selling and after-selling potential.
  • Differentiation from the competition.

Negotiate successfully

  • Price-value argumentation.
  • Recognize buying signals and bring about purchasing decisions.
  • Challenging situations and grievance meetings.
  • De-escalating, empathic and solution-oriented communication.

 

Professional support of the field service by the office staff

  • Development and maintenance of a contact partner network.
  • Professional support for key account management.
  • Optimize cooperation between back office and field service.

 

Learning environment

In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.

Your benefit

With this sales training course for office staff and customer service, you will increase your personal impact and persuasiveness in customer meetings. You will train your communication and argumentation based on your personal practical situations and receive specific behavioral tips.
You will learn how to

  • Analyze your:n contact and increase the customer relationship,
  • Manage sales conversations in a targeted manner, determine your customers' needs and recognize their buying motives,
  • convincingly argue the customer benefits of your products,
  • negotiate better,
  • respond effectively to objections and resistance,
  • communicate confidently when acquiring new customers by telephone,
  • Provide professional support for field sales and key account management.

 

Methods

The training is based on a balanced mixture of role plays and the presentation and discussion of the essential technical principles. Reflection and feedback in small groups as well as in the plenary session ensure a lasting learning effect. Trainer input, case/best-practice examples, exercises, discussion, exchange of experience, work aids, checklists.

Recommended for

Internal sales staff, customer service staff, customer managers, sales assistants, telemarketers, employees who actively sell, junior managers in internal sales and anyone who wants to professionalize their sales skills in an intensive and practical way.

Open Badges - Show what you can do digitally too.

Open Badges are recognized, digital certificates of participation. These verifiable credentials are the current standard for integration in career networks such as LinkedIn.

With them, you digitally demonstrate the competences you possess. After successful completion, you will receive an Open Badge from us.

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Further recommendations for "Basic training for internal sales and customer service"

Attendees comments

"The training was more than instructive!"

Gina-Sophie Lammert
Henrich Schröder GmbH

"I particularly liked the fact that specific examples from participants were repeatedly addressed and that these were discussed, analyzed and improved intensively and extensively until a good result was achieved."

Matthias Speis
Klafka & Hinz

Seminar evaluation for "Basic training for internal sales and customer service"

4.8 from 5
with 143 ratings
training content:
4.7
Content comprehensibility:
4.8
Practical relevance:
4.6
Trainer expertise:
4.9
Participant orientation:
4.9
Method variety:
4.8

Inside Sales Training - optimize your inside sales in two days

Inside sales requires multi-talented people who can sell and advise. In addition, inside sales create the basis for a successful field sales force. Those who optimize their personal skills and know-how in inside sales can efficiently contribute to increasing sales and sustainable customer loyalty. This inside sales training prepares customer relationship managers, inside sales staff and telemarketing employees perfectly for their extensive tasks. Experienced coaches impart the necessary skills in a practice-oriented manner with didactically prepared role plays and at the same time teach technically sound basics.

Learning what is important in internal sales

What do inside sales teams need to know? This Inside Sales training answers this question within two days. During the two-day classroom seminar, participants gain important insights into sales psychology and the key psychological factors involved in customer contact.

In a further step, rhetorical skills are trained. Whether on the phone to a customer, negotiating prices with suppliers or the target group, this training lays the foundations for your success at work.

Despite the focus on inside sales, the ability to work more efficiently with the sales force is trained. This Inside Sales training embeds graduates in the "company" construct with all its departments and demonstrates the important role played by inside sales as an intermediary between customers and the company.  

On-site training together
Booking number
4377
€ 1.540,- plus VAT
2 days
in 3 locations
3 Events
German
In-person trainings
Joint online training
Booking number
32269
€ 1.540,- plus VAT
2 days
Online
on 09.12.2025
German
Live online events
Train several employees internally
Pricing upon request
  • Customized training courses according to your needs
  • Directly at your premises or online
  • Cost advantage from 5 participants
  • We contact you within 24 hours (Mon-Fri)
2 days
In-person or Online

Start dates and details

  Select time period
0 events
10.07.2025
Munich
Booking number: 4377
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Venue
Steigenberger Hotel München
Steigenberger Hotel Munich
Berliner Straße 85, 80805 Munich
Room rate: € 156,90 plus VAT.
Arrival via Deutsche Bahn
Train tickets to this event starting at € 51,90.
Days & Times
2 days
Limited number of participants

Thursday, 10.07.2025

09:00 am - 5:00 pm

Friday, 11.07.2025

09:00 am - 5:00 pm

Fee includes
The participation fee includes
  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
13.10.2025
Berlin
Booking number: 4377
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Venue
Mercure Hotel City West
Mercure Hotel City West
Ohmstrasse 4-6, 13629 Berlin
Room rate: € 129,06 plus VAT.
Arrival via Deutsche Bahn
Train tickets to this event starting at € 51,90.
Days & Times
2 days
Limited number of participants

Monday, 13.10.2025

09:00 am - 5:00 pm

Tuesday, 14.10.2025

09:00 am - 5:00 pm

Fee includes
The participation fee includes
  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
09.12.2025
Live-Online
Booking number: 32269
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Days & Times
2 days
Limited number of participants

Tuesday, 09.12.2025

09:00 am - 5:00 pm

Wednesday, 10.12.2025

09:00 am - 5:00 pm

02.02.2026
Frankfurt a. M./Sulzbach (Taunus)
Booking number: 4377
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Venue
Dorint Main Taunus Zentrum
Dorint Main Taunus Center
Am Main Taunus Zentrum 1, 65843 Frankfurt a. M./Sulzbach (Taunus)
Room rate: € 119,71 plus VAT.
Arrival via Deutsche Bahn
Train tickets to this event starting at € 51,90.
Days & Times
2 days
Limited number of participants

Monday, 02.02.2026

09:00 am - 5:00 pm

Tuesday, 03.02.2026

09:00 am - 5:00 pm

Fee includes
The participation fee includes
  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Sufficient places are still free.
Don't wait too long to book.
Fully booked.
Training is guaranteed to take place
Booking number: 4377
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Details
2 days
Limited number of participants
Fee includes
The participation fee includes
  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Booking number: 32269
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Details
2 days
Limited number of participants
Book later
You are welcome to make a non-binding advance reservation.
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Also bookable as in-house training
demand-oriented adaptations possible
on-site or live online for multiple employees
save time and traveling expenses
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