Contents
Psychological factors in customer contact
- Recognize customer type.
- Establish the right type of relationship in a telephone conversation.
- Reflection on communication and personal impact.
Targeted control of telephone conversations
- Methods of effective communication.
- Arouse interest in capital goods, services and new products.
- New customer acquisition.
- Follow up offers.
Basics of sales psychology
- Rational and emotional factors in sales talks.
- Analyze the needs of your customers.
- Recognize decision and purchase motives.
Arguing convincingly
- Develop customer benefit arguments for services and products.
- Exploit cross-selling, up-selling and after-selling potential.
- Differentiation from the competition.
Negotiate successfully
- Price-value argumentation.
- Recognize buying signals and bring about purchasing decisions.
- Challenging situations and grievance meetings.
- De-escalating, empathic and solution-oriented communication.
Professional support of the field service by the office staff
- Development and maintenance of a contact partner network.
- Professional support for key account management.
- Optimize cooperation between back office and field service.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
With this sales training course for office staff and customer service, you will increase your personal impact and persuasiveness in customer meetings. You will train your communication and argumentation based on your personal practical situations and receive specific behavioral tips.
You will learn how to
- Analyze your:n contact and increase the customer relationship,
- Manage sales conversations in a targeted manner, determine your customers' needs and recognize their buying motives,
- convincingly argue the customer benefits of your products,
- negotiate better,
- respond effectively to objections and resistance,
- communicate confidently when acquiring new customers by telephone,
- Provide professional support for field sales and key account management.
Methods
The training is based on a balanced mixture of role plays and the presentation and discussion of the essential technical principles. Reflection and feedback in small groups as well as in the plenary session ensure a lasting learning effect. Trainer input, case/best-practice examples, exercises, discussion, exchange of experience, work aids, checklists.
Recommended for
Internal sales staff, customer service staff, customer managers, sales assistants, telemarketers, employees who actively sell, junior managers in internal sales and anyone who wants to professionalize their sales skills in an intensive and practical way.
Further recommendations for "Basic training for internal sales and customer service"
Attendees comments
"The training was more than instructive!"

"I particularly liked the fact that specific examples from participants were repeatedly addressed and that these were discussed, analyzed and improved intensively and extensively until a good result was achieved."

Seminar evaluation for "Basic training for internal sales and customer service"







Inside Sales Training - optimize your inside sales in two days
Inside sales requires multi-talented people who can sell and advise. In addition, inside sales create the basis for a successful field sales force. Those who optimize their personal skills and know-how in inside sales can efficiently contribute to increasing sales and sustainable customer loyalty. This inside sales training prepares customer relationship managers, inside sales staff and telemarketing employees perfectly for their extensive tasks. Experienced coaches impart the necessary skills in a practice-oriented manner with didactically prepared role plays and at the same time teach technically sound basics.
Learning what is important in internal sales
What do inside sales teams need to know? This Inside Sales training answers this question within two days. During the two-day classroom seminar, participants gain important insights into sales psychology and the key psychological factors involved in customer contact.
In a further step, rhetorical skills are trained. Whether on the phone to a customer, negotiating prices with suppliers or the target group, this training lays the foundations for your success at work.
Despite the focus on inside sales, the ability to work more efficiently with the sales force is trained. This Inside Sales training embeds graduates in the "company" construct with all its departments and demonstrates the important role played by inside sales as an intermediary between customers and the company.
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Start dates and details
Thursday, 10.07.2025
09:00 am - 5:00 pm
Friday, 11.07.2025
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Monday, 13.10.2025
09:00 am - 5:00 pm
Tuesday, 14.10.2025
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.

Tuesday, 09.12.2025
09:00 am - 5:00 pm
Wednesday, 10.12.2025
09:00 am - 5:00 pm
Monday, 02.02.2026
09:00 am - 5:00 pm
Tuesday, 03.02.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.