Contents
Gender-specific communication in sales
- Gender-specific differences in communication, rhetoric and body language.
- The 5 most important differences between women and men and how to use them skillfully.
- Countering male battle rhetoric with confidence.
How to score points with your qualities
- This is the best way to market yourself.
- How to become aware of your abilities and successes.
- The seven pillars of self-presentation.
Use confidence, personality and persuasiveness in typical sales situations
- Confident appearance in sales and distribution.
- Develop sympathy and a basis of trust.
- Score points with quick-wittedness and humor.
- Strengthen assertiveness and persuasiveness, even in difficult situations.
Dealing with power games and dominance behavior
- The ideal way to counter arrogance and power games.
- How to recognize dominance and disarm it with charm.
- Mastering power games in typical sales situations at eye level.
Negotiate skillfully as a salesperson - develop negotiation skills
- Preparing for the sales pitch.
- Find out what your counterpart actually wants.
- Score points with female communication skills.
Skilfully mastering difficult negotiations
- The 5 tips for your successful negotiation strategy.
Learning environment
Your benefit
Your trainer is an expert in the field of gender-specific communication and has many years of sales experience in various positions.
- You make better use of your strengths as a salesperson, reduce false modesty and market yourself effectively.
- You will receive specific tips for your own personal sales situations.
- In future, they will deal professionally with alpha males, power games and battle rhetoric.
- You will find it easier to achieve your desired goal in sales, gain confidence, persuasiveness and assertiveness in conversations and negotiations.
- You will learn how to establish the right relationship level.
- You develop a confident and convincing charisma.
Methods
This training is particularly practice-oriented, not least because you will learn from your trainer the importance of typical perspectives and behavioral patterns and how you can use them to your own advantage. Trainer input, practice-oriented exercises, reflection and feedback in small groups and in the plenum, practical tips, discussion, exchange of experiences, video analysis, role plays.
Recommended for
Exclusively for women in sales: sales managers, saleswomen, (key) account managers, sales managers, regional managers, female specialists and (junior) managers from sales and distribution who want to learn intensively and practically how to communicate and negotiate skillfully.
Further recommendations for "Exclusively for women in sales: Skillful communication and negotiation"
Attendees comments
"I particularly liked the clear communication and understandable explanations."

Seminar evaluation for "Exclusively for women in sales: Skillful communication and negotiation"







With this sales training - exclusively for women - you will learn the differences in gender-specific communication, which strategies men use to assert themselves and how you as a saleswoman can deal with them successfully. In this training, you will learn how to develop and use confidence, persuasiveness, quick-wittedness and charm. With targeted techniques for building sympathy and using humor, you will convince your internal and external communication and negotiation partners in the future. You will receive useful information about power symbols, power games, dominance tactics and valuable tips on how to deal with them. In this training course, you will learn how to use your skills in a targeted manner to skillfully master even difficult negotiations and communication situations and build up target-oriented communication and negotiation skills.
4892
Start dates and details

Monday, 14.07.2025
09:00 am - 5:00 pm
Tuesday, 15.07.2025
09:00 am - 5:00 pm
Thursday, 04.09.2025
09:00 am - 5:00 pm
Friday, 05.09.2025
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Monday, 26.01.2026
09:00 am - 5:00 pm
Tuesday, 27.01.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Monday, 15.06.2026
09:00 am - 5:00 pm
Tuesday, 16.06.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.

Wednesday, 09.09.2026
09:00 am - 5:00 pm
Thursday, 10.09.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.