Training
New
This training is held in German.
Transform the customer journey into a sustainable customer experience! In this hands-on training course, you will learn how to use artificial intelligence (AI) to make your daily sales tasks not only more efficient, but also more experience-oriented. Experience how AI tools can help you save valuable time and strengthen your customer relationships. The interactive training accompanies you along the entire sales process: from lead generation to customer care and after-sales management.
Contents
Bring your notebook with you!
Further training in accordance with AI Regulation Art. 4 for the obligation to provide evidence of AI competence
Introduction to AI and its possibilities in sales
- Basics and trends: Introduction to current AI technologies and future developments.
- Personalization potential: How modern models promote individual customer experiences.
Lead research and generation
- Identify target customers: Market research with AI for efficient target group identification.
- Efficient information gathering: Automated tools for lead research and segmentation.
- Prioritization through automation: Optimize lead pipelines and time management.
- First contact through AI chatbots: Practical approaches for the integration of chatbots.
AI-supported contacting and lead qualification
- Personalized acquisition: Automated, targeted e-mail and social media interactions.
- Lead pre-qualification using AI assistants: Increased efficiency in the processing of prospective customers.
Efficient contact management and customer service with AI
- Automated follow-ups and appointment management: time savings and reliability through automation.
- Appointment preparation through voice assistants: Support in preparing for important meetings.
- AI-supported sales coaching: real-time optimization of the sales strategy.
Contract conclusion and aftersales with AI
- AI-supported quotation preparation and contract management: faster, more precise, more customer-oriented.
- Onboarding and post-contract training: AI-supported customer retention and training.
- Recognize customer churn at an early stage: Preventive measures for customer loyalty and long-term cooperation.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
- Structured use of AI tools in your day-to-day sales activities.
- Clarity about AI potential: Understanding which sales tasks AI can take on - and which it cannot.
- Automation strategies: More efficient processes and time savings through the targeted use of AI.
- Discover new AI tools: Looking beyond ChatGPT and learning about the latest innovations.
- Practical integration: Receive direct work templates, tools and practical tips that can be immediately integrated into your everyday work.
- Increase sales success: Benefit from proven approaches to use AI as a growth driver.
- The content of this training supports the obligation to provide evidence of the promotion of AI competence within the meaning of Art. 4 EU AI Regulation.
Methods
In-person events
The training is based on the participants' professional practice, it is interactive and combines theoretical input, best practice examples, live demos, interactive group work and practical exercises. You will learn how to use ChatGPT and what you need to bear in mind and apply what you have learned directly in practical exercises. Participants play an active role in shaping the training - the above content is optional, you choose the topics that enrich your day-to-day sales work the most!
Please note:
In principle, you can also take part in the training event without your own Open.ai account or ChatGPT account.
If you decide to create your own ChatGPT 4.0 account or a test account (preferably before the start of the seminar) in order to work practically with your own ChatGPT account during the training event , you are responsible for this and must accept the terms of use of the service (https://openai.com/policies/terms-of-use). If you use business e-mail, please discuss this in advance with your data protection officer. We recommend that you do not enter any personal data in ChatGPT.
The following third-party tool can be used in the event:
Live online events
The training is based on the participants' professional practice, it is interactive and combines theoretical input, best practice examples, live demos, interactive group work and practical exercises. You will learn how to use ChatGPT and what you need to bear in mind and apply what you have learned directly in practical exercises. Participants play an active role in shaping the training - the above content is optional, you choose the topics that enrich your day-to-day sales work the most!
Please note:
In principle, you can also take part in the training event without your own Open.ai account or ChatGPT account.
If you decide to create your own ChatGPT 4.0 account or a test account (preferably before the start of the seminar) in order to work practically with your own ChatGPT account during the training event , you are responsible for this and must accept the terms of use of the service (https://openai.com/policies/terms-of-use). If you use business e-mail, please discuss this in advance with your data protection officer. We recommend that you do not enter any personal data in ChatGPT.
The following third-party tool can be used in the event:
Recommended for
This training is aimed at anyone who wants to optimize their day-to-day sales activities with AI support: Sales employees from back office and field sales, specialists and managers from sales and marketing, (key) account managers, sales managers and business development managers who want to improve their sales efficiency and customer relationships with the help of artificial intelligence (AI). attendees will learn how to use AI tools and technologies in their day-to-day sales activities.
No special prior knowledge of artificial intelligence is required; the content taught is suitable for both newcomers and advanced students.
Further recommendations for "Artificial intelligence along the customer journey"
On-site training together
Booking number
41385
41385
€ 1.540,-
plus VAT
2 days
in 3 locations
3 Events
German
Joint online training
Start dates and details
08.09.2025
Frankfurt a. M.
Booking number:
41385
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Days & Times
2 days
Limited number of participants
Monday, 08.09.2025
09:00 am - 5:00 pm
Tuesday, 09.09.2025
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
27.11.2025
Berlin
Booking number:
41385
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Days & Times
2 days
Limited number of participants
Thursday, 27.11.2025
09:00 am - 5:00 pm
Friday, 28.11.2025
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
03.03.2026
Munich
Booking number:
41385
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Days & Times
2 days
Limited number of participants
Tuesday, 03.03.2026
09:00 am - 5:00 pm
Wednesday, 04.03.2026
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Training is guaranteed to take placeThe next booking ensures this course will take place
Booking number:
41385
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Details
2 days
Limited number of participants
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Booking number:
41387
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Details
2 days
Limited number of participants
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.
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