Training
New

Artificial intelligence along the customer journey

Successfully using AI tools in sales

This training is held in German.
Transform the customer journey into a sustainable customer experience! In this hands-on training course, you will learn how to use artificial intelligence (AI) to make your daily sales tasks not only more efficient, but also more experience-oriented. Experience how AI tools can help you save valuable time and strengthen your customer relationships. The interactive training accompanies you along the entire sales process: from lead generation to customer care and after-sales management.

Contents

Bring your notebook with you! Further training in accordance with AI Regulation Art. 4 for the obligation to provide evidence of AI competence

Introduction to AI and its possibilities in sales

  • Basics and trends: Introduction to current AI technologies and future developments.
  • Personalization potential: How modern models promote individual customer experiences.

Lead research and generation

  • Identify target customers: Market research with AI for efficient target group identification.
  • Efficient information gathering: Automated tools for lead research and segmentation.
  • Prioritization through automation: Optimize lead pipelines and time management.
  • First contact through AI chatbots: Practical approaches for the integration of chatbots.

AI-supported contacting and lead qualification

  • Personalized acquisition: Automated, targeted e-mail sequences and social media interactions.
  • Lead pre-qualification using AI assistants: Increased efficiency in the processing of prospective customers.

Efficient contact management and customer service with AI

  • Automated follow-ups and appointment management: time savings and reliability through automation.
  • Appointment preparation through voice assistants: Support in preparing for important meetings.
  • AI-supported sales coaching: real-time optimization of the sales strategy.

Contract conclusion and aftersales with AI

  • AI-supported quotation preparation and contract management: faster, more precise, more customer-oriented.
  • Onboarding and post-contract training: AI-supported customer retention and training.
  • Recognize customer churn at an early stage: Preventive measures for customer loyalty and long-term cooperation.

Learning environment

Once you have registered, you will find useful information, downloads and extra services relating to this training course in your online learning environment.

Your benefit

  • Structured use of AI tools in your day-to-day sales activities.
  • Clarity about AI potential: Understanding which sales tasks AI can take on - and which it cannot.
  • Automation strategies: More efficient processes and time savings through the targeted use of AI.
  • Discover new AI tools: Looking beyond ChatGPT and learning about the latest innovations.
  • Practical integration: Receive direct work templates, tools and practical tips that can be immediately integrated into your everyday work.
  • Increase sales success: Benefit from proven approaches to use AI as a growth driver.
  • The content of this training supports the obligation to provide evidence of the promotion of AI competence within the meaning of Art. 4 EU AI Regulation.

trainer

Methods

In-person events

The training is based on the participants' professional practice, it is interactive and combines theoretical input, best practice examples, live demos, interactive group work and practical exercises. You will learn how to use ChatGPT and what you need to bear in mind and apply what you have learned directly in practical exercises. Participants play an active role in shaping the training - the above content is optional, you choose the topics that enrich your day-to-day sales work the most!

Please note:

In principle, you can also take part in the event without your own Open.ai account or ChatGPT account.

If you decide to create your own ChatGPT 4.0 account or a test account (preferably before the start of the seminar) in order to work practically with your own ChatGPT account during the event, you are responsible for doing so and must accept the terms of use of the service (https://openai.com/policies/terms-of-use). If you use business e-mail addresses, please discuss this in advance with your data protection officer. We recommend that you do not enter any personal data in ChatGPT.

The following third-party tool can be used in the event:
Live online events

The training is based on the participants' professional practice, it is interactive and combines theoretical input, best practice examples, live demos, interactive group work and practical exercises. You will learn how to use ChatGPT and what you need to bear in mind and apply what you have learned directly in practical exercises. Participants play an active role in shaping the training - the above content is optional, you choose the topics that enrich your day-to-day sales work the most!

Please note:

In principle, you can also take part in the event without your own Open.ai account or ChatGPT account.

If you decide to create your own ChatGPT 4.0 account or a test account (preferably before the start of the seminar) in order to work practically with your own ChatGPT account during the event, you are responsible for doing so and must accept the terms of use of the service (https://openai.com/policies/terms-of-use). If you use business e-mail addresses, please discuss this in advance with your data protection officer. We recommend that you do not enter any personal data in ChatGPT.

The following third-party tool can be used in the event:

Recommended for

This training is aimed at anyone who wants to optimize their day-to-day sales activities with AI support: Sales employees from back office and field sales, specialists and managers from sales and marketing, (key) account managers, sales managers and business development managers who want to improve their sales efficiency and customer relationships with the help of artificial intelligence (AI). participants will learn how to use AI tools and technologies in their day-to-day sales activities.

No special prior knowledge of artificial intelligence is required; the content taught is suitable for both newcomers and advanced students.

Open Badges - Show what you can do digitally too.

Open Badges are recognized, digital certificates of participation. These verifiable credentials are the current standard for integration in career networks such as LinkedIn.

With them, you digitally demonstrate the competences you possess. After successful completion, you will receive an Open Badge from us.

Read more

Further recommendations for "Artificial intelligence along the customer journey"

On-site training together
Booking number
41385
€ 1.540,- plus VAT
2 days
in 3 locations
3 Events
German
In-person trainings
Joint online training
Booking number
41387
€ 1.540,- plus VAT
2 days
Online
on 23.06.2025
German
Live online events
Train several employees internally
Pricing upon request
  • Customized training courses according to your needs
  • Directly at your premises or online
  • Cost advantage from 5 participants
  • We contact you within 24 hours (Mon-Fri)
2 days
In-person or Online

Start dates and details

  Select time period
0 events
23.06.2025
Live-Online
Booking number: 41387
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Days & Times
2 days
Limited number of participants

Monday, 23.06.2025

09:00 am - 5:00 pm

Tuesday, 24.06.2025

09:00 am - 5:00 pm

08.09.2025
Frankfurt a. M.
Booking number: 41385
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Venue
Novotel Frankfurt City
Novotel Frankfurt City
Lise-Meitner-Straße 2, 60486 Frankfurt a. M.
Room rate: € 106,81 plus VAT.
Arrival via Deutsche Bahn
Train tickets to this event starting at € 51,90.
Days & Times
2 days
Limited number of participants

Monday, 08.09.2025

09:00 am - 5:00 pm

Tuesday, 09.09.2025

09:00 am - 5:00 pm

Fee includes
The participation fee includes
  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
27.11.2025
Berlin
Booking number: 41385
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Venue
Mercure Hotel City West
Mercure Hotel City West
Ohmstrasse 4-6, 13629 Berlin
Room rate: € 129,06 plus VAT.
Arrival via Deutsche Bahn
Train tickets to this event starting at € 51,90.
Days & Times
2 days
Limited number of participants

Thursday, 27.11.2025

09:00 am - 5:00 pm

Friday, 28.11.2025

09:00 am - 5:00 pm

Fee includes
The participation fee includes
  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
03.03.2026
Munich
Booking number: 41385
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Venue
Holiday Inn Unterhaching
Holiday Inn Unterhaching
Inselkammerstraße 7-9, 82008 Munich
Room rate: € 128,39 plus VAT.
Arrival via Deutsche Bahn
Train tickets to this event starting at € 51,90.
Days & Times
2 days
Limited number of participants

Tuesday, 03.03.2026

09:00 am - 5:00 pm

Wednesday, 04.03.2026

09:00 am - 5:00 pm

Fee includes
The participation fee includes
  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Sufficient places are still free.
Don't wait too long to book.
Fully booked.
Training is guaranteed to take place
Booking number: 41385
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Details
2 days
Limited number of participants
Fee includes
The participation fee includes
  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Booking number: 41387
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Details
2 days
Limited number of participants
Book later
You are welcome to make a non-binding advance reservation.
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Also bookable as in-house training
demand-oriented adaptations possible
on-site or live online for multiple employees
save time and traveling expenses
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.

About us – The Haufe Akademie

Your optimizer, innovator and companion since 1978 -
Your professional partner for professional development and seminars, training courses and topical conferences.

Whether on site, live online or in-house - our customised solutions, our claim to the highest level of consulting expertise and training tailored to your needs simplify the acquisition of skills for the working world of the future and sustainably facilitate professional development.

A wide range of seminars, individual coaching and our flexible formats support HR managers and decision-makers in shaping the future and developing employees, in-house teams and companies.

Experience the benefits of online training from the comfort of your own home. Our online formats meet the highest quality standards and are in no way inferior to face-to-face events in terms of practical relevance. Learn together live online in interactive groups or digitally at a time of your choice.

2,500+ further training
600,000+ apprentices per year
Over 95% positive reviews
2,500 trainers and coaches
17,500+ training courses held per year
Call us or send an email

Do you have any questions?

We are there for you Mon - Fri 8 a.m. - 5:00 p.m.

Stephanie Göpfert

Head of Customer Service

*Mandatory fields
FAQs

Questions & Answers

In our Questions & Answers (FAQ) section, you will find all the answers and the most frequently asked questions about your selected topic.