Successful sales assistance

Professional support for sales processes - structured, clear and efficient

This training is held in German.
As an assistant, you are the interface between internal and external sales. The daily balance between the diverse contacts and their needs requires professional competence and self-confidence. A basic insight into sales psychology and communication throughout the entire customer process will strengthen your professional competence and assertiveness. Improving the organization of your work and time management will enable you to work more efficiently. With practical suggestions and tips, you will become an indispensable support for the entire sales team and actively contribute to sales success.

Contents

Sales assistance in the field of tension: communication with the environment

  • Interface customers - bosses - colleagues.
  • Prerequisite for active support of the sales team.
  • Mediate: Resolving conflicts through "I" messages and feedback.
  • Setting boundaries: How do you say yes, how do you say no?

Communication and sales psychology in the assistance environment

  • Active listening and listening for a better understanding.
  • Consciously direct communication with customers and colleagues .  
  • The successful sales pitch, by phone and in person.
  • Communicate and act in a customer-oriented manner.

From self-confidence to "standing"

  • A convincing and confident manner can be learned.
  • How am I seen and who do I want to be?
  • Recognize your own strengths and make targeted use of them.
  • Strengthening self-confidence: I am ... I can ... I do ...

Structure assistance: work organization and time management

  • Planning your own work efficiently: scheduling and prioritizing.
  • Recognize and eliminate time thieves.
  • Proactive work and active support for boss and team.
  • Recognize your own sources of stress and reduce stress.

Customer loyalty as a central task of assistance

  • Active cooperation in acquisition - winning and retaining new customers .
  • Support for marketing campaigns - mailings, trade fairs, events.
  • Provide targeted support for sales campaigns.
  • Success factors for customer loyalty.

In dialog with customers and the environment

  • Handle complaints and claims in a customer-oriented manner.
  • Act confidently and master conversational situations - internally and externally.
  • Dealing with difficult types of conversations.
  • Preparing and mastering conversations with superiors.

Learning environment

In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.

Your benefit

  • They learn how to communicate confidently with superiors, colleagues and customers .
  • Sales talks and dealing with complaints are practiced.
  • It teaches how sales-related tasks can be tackled independently and responsibly.
  • The structuring of work is learned, including methods for eliminating time thieves and increasing efficiency.
  • It teaches how work in sales can be actively supported.
  • With the necessary specialist knowledge, you become a valuable support for the entire team and actively contribute to sales success.

As a team player, the key position of assistant is valued even more and successfully presented both externally and internally.

trainer

Methods

Lecture, discussion, group work, case studies, customer acquisition and complaints. Practical exercises, difficult conversations and negotiations. Individual and group feedback.

Recommended for

employees from the secretarial, assistance and administrative departments who want to take on sales tasks or work as sales assistants.

Open Badges - Show what you can do digitally too.

Open Badges are recognized, digital certificates of participation. These verifiable credentials are the current standard for integration in career networks such as LinkedIn.

With them, you digitally demonstrate the competences you possess. After successful completion, you will receive an Open Badge from us.

Read more

Attendees comments

"Super instructor, top organization and very good documents."

Weghorst Martina
Saarbrücker Zeitung Verlag und Druckerei GmbH

"I have already attended several seminars at the Haufe Akademie . They have always been perfect and I have learned a lot."

Anne Sprich
EKATO

"Good organization, competent speaker!"

Laura Meilinger
MEGGLE GmbH & Co. KG

Seminar evaluation for "Successful sales assistance"

4.7 from 5
with 284 reviews
training content:
4.5
Content comprehensibility:
4.8
Practical relevance:
4.5
Trainer expertise:
4.9
Participant orientation:
4.9
Method variety:
4.7
On-site training together
Booking number
7893
€ 1.540,- plus VAT
2 days
in 4 locations
4 Events
German
Events
Train several employees internally
Pricing upon request
  • Customized training courses according to your needs
  • Directly at your premises or online
  • Cost advantage from 5 participants
  • We contact you within 24 hours (Mon-Fri)
2 days
In-person or Online

Transfer Coaching

Book 2 hours of individual coaching with your trainer.More info

€ 390,-excl. VAT

Start dates and details

  Select time period
0 events
02.09.2025
Hamburg
Booking number: 7893
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Venue
Mercure Hotel Hamburg City
Mercure Hotel Hamburg City
Amsinckstraße 53, 20097 Hamburg
Room rate: € 132,97 plus VAT.
Arrival via Deutsche Bahn
Travel at reduced rates by booking via the learning environment.
Days & Times
2 days
Limited number of participants

Tuesday, 02.09.2025

09:00 am - 5:00 pm

Wednesday, 03.09.2025

09:00 am - 4:30 pm

Fee includes
The participation fee includes
  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.
Participants will be charged directly by the hotel for their hotel accommodation. You will find a reservation form for hotel bookings in your learning environment.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
27.01.2026
Stuttgart
Booking number: 7893
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Venue
Mercure Hotel Stuttgart Airport Messe
Mercure Hotel Stuttgart Airport Messe
Eichwiesenring 1/1, 70567 Stuttgart
Room rate: € 135,11 plus VAT.
Arrival via Deutsche Bahn
Travel at reduced rates by booking via the learning environment.
Days & Times
2 days
Limited number of participants

Tuesday, 27.01.2026

09:00 am - 5:00 pm

Wednesday, 28.01.2026

09:00 am - 4:30 pm

Fee includes
The participation fee includes
  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.
Participants will be charged directly by the hotel for their hotel accommodation. You will find a reservation form for hotel bookings in your learning environment.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
20.04.2026
Düsseldorf
Booking number: 7893
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Venue
Derag Livinghotel
Derag Livinghotel
Kirchfeldstraße 59-61, 40217 Düsseldorf
Room rate: € 119,15 plus VAT.
Arrival via Deutsche Bahn
Travel at reduced rates by booking via the learning environment.
Days & Times
2 days
Limited number of participants

Monday, 20.04.2026

09:00 am - 5:00 pm

Tuesday, 21.04.2026

09:00 am - 4:30 pm

Fee includes
The participation fee includes
  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.
Participants will be charged directly by the hotel for their hotel accommodation. You will find a reservation form for hotel bookings in your learning environment.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
29.07.2026
Frankfurt a. M./Offenbach
Booking number: 7893
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Venue
Best Western Macrander Hotel Kaiserlei
Best Western Macrander Hotel Kaiserlei
Strahlenberger Straße 12, 63067 Frankfurt a. M./Offenbach
Room rate: € 123,45 plus VAT.
Arrival via Deutsche Bahn
Travel at reduced rates by booking via the learning environment.
Days & Times
2 days
Limited number of participants

Wednesday, 29.07.2026

09:00 am - 5:00 pm

Thursday, 30.07.2026

09:00 am - 4:30 pm

Fee includes
The participation fee includes
  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.
Participants will be charged directly by the hotel for their hotel accommodation. You will find a reservation form for hotel bookings in your learning environment.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Sufficient places are still free.
Don't wait too long to book.
Fully booked.
Booking number: 7893
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Details
2 days
Limited number of participants
Fee includes
The participation fee includes
  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.
Participants will be charged directly by the hotel for their hotel accommodation. You will find a reservation form for hotel bookings in your learning environment.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Booking number: 7893
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Details
2 days
Limited number of participants
Fee includes
The participation fee includes
  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.
Participants will be charged directly by the hotel for their hotel accommodation. You will find a reservation form for hotel bookings in your learning environment.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Book later
You are welcome to make a non-binding advance reservation.
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Also bookable as in-house training
demand-oriented adaptations possible
on-site or live online for multiple employees
save time and traveling expenses
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