How do you systematically develop product ideas based on customer needs and bring them to market? In this course, you’ll learn how—from target audience analysis to brainstorming and prioritization, all the way through coordination with sales, marketing, and pricing. Let’s get started!
Learning objectives
You can explain the purpose of product development and describe its benefits for customers, the market, and the company.
You can apply a strategic approach to product development, taking into account the key influencing factors: the customer, the market, and the company.
You can systematically identify customer needs and use them to define target audiences, personas, and clear problem statements.
You can generate and organize ideas for new products and develop initial solutions—based on trends, market analysis, and input from the sales team.
You can test, evaluate, and prioritize product ideas, as well as determine the next steps toward market readiness, including coordination with sales, marketing, and pricing.
Languages
DE
Duration
60 min
Level
Advanced
Target group description
This course is designed for executives, project and department managers, entrepreneurs, and decision makers who want to systematically develop product ideas and successfully position them in the market.
Despite its high information content, the e-learning "Code of thanks" conveyed the topic in an easy-to-understand way and with entertaining animations.
Thorsten Eska Copy 2
Expert for success skills of the future, author, successful speaker and trainer.
Despite its high information content, the e-learning "Code of thanks" conveyed the topic in an easy-to-understand way and with entertaining animations.
Thorsten Eska
Expert for success skills of the future, author, successful speaker and trainer.
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