Customer focus: the right mindset for successful customer loyalty

Customer orientation as a success factor in day-to-day work 

• Customer orientation as the foundation for professional and entrepreneurial success. 
• Standards of customer-oriented companies: Transparent communication and prompt responses. 
• Develop customer-oriented thinking and acting as a fundamental attitude. 
• Living customer orientation - both externally and internally. 

​Important aspects of customer contact 

• Customer-oriented behavior and solution-oriented communication. 
• Professional appearance - regardless of the channel (presence, phone, digital). 
• Actively shaping customer loyalty through practiced values and continuous relationship management. 
• Focus on solutions. 
• Recognize and use complaints as valuable feedback. 

Practical relevance in customer contact 

• Targeted conversation. 
• Recognizing the needs and motives of customers. 
• Effective use of personal strengths in specific situations. 
• Professional handling of complaints and challenging situations. 
• Dealing with trends in customer contact: Digital communication, fast pace and public feedback.