Customer focus: the right mindset for successful customer loyalty

Customer orientation as the basis for your actions  

• Customer orientation as the basis for your personal and corporate success.
• Current standards of customer-oriented companies: From transparent communication and short response times.
• Understanding and internalizing customer orientation as a mindset.
• Living customer orientation - externally and internally. 

Customer contact and what is important

• Customer-oriented behavior as well as appearance and solution-focused communication in presence as well as digitally or by telephone.
• Maintaining customer relationships and building customer loyalty based on your own company-specific values.
• Focus on solutions.
• Complaints management: complaints as a gift. 

Customer orientation and customer contact in practice

• Successful conversation management. 
• Recognize customers' needs and motives. 
• Effective use of personal strengths in customer contact in person as well as digitally or by telephone.
• Dealing with complaints: Customer orientation in challenging situations. 
• Current topics and challenges in customer contact such as digitalization, fast pace and public customer feedback.