Further training
This continuing education is held in German.
As a manager in product management, you have a special responsibility for the success of your products on the market and therefore make an important contribution to achieving the company's goals. In addition to the orientation of product management, leadership and communication must be effectively organized both internally and externally. This requires a specific combination of technical and leadership skills. In this intensive training course, you will receive the necessary tools for your successful work as a product management manager .
Module 1: Classroom training
2 days
Success factors in product management
Success factors in product management
- Success factors in product management (PM).
- Positioning of product management in the company (strategic vs. operational).
- Forms of organization in product management (organizational structure).
- Division of tasks in product management according to market/competition and technology/engineering.
- Management of product benefits (incl. product benefit index).
- Strategic product and market planning.
- Special forms of product management (e.g. system PM, service PM, technical PM).
- Product management and market (segment) management.
- Structure and content of a PM concept for the company.
Module 2: Classroom training
4 days
Strategic options in product management / leadership skills & communication
Strategic options in product management / leadership skills & communication
Strategic options in product management
- Strategy and planning processes in the company.
- Portfolio management at company and product level.
- Prioritization of planning units in the product market (products, markets, regions).
- Strategic analysis methods in product management (e.g. new SWOT analysis).
- Development of the product and marketing mix strategy.
- Evening discussion: Head of Product Management, topic "Integration and positioning of PM in the company".
Leadership skills & communication
- Employee management: appraisal interviews, motivation, goals, defining and delegating tasks.
- Team leadership: team development, dealing with different characters.
- Conducting discussions: giving feedback, convincing others, addressing and resolving conflicts, stakeholder management.
- Self-management: role clarity, resource management, goals and priorities.
- Special features of leadership as required by the participants (e.g. leading virtual teams, new work, mental stress in the workplace).
Module 3: Coaching
approx. 2 hours
Practice coaching
Practice coaching
You will receive coaching from the trainer to discuss and answer individual / company-specific questions relating to product management.
Module 4: E-examination
approx. 75 minutes
Contents
Success factors in product management (PM)
- Positioning of product management in the company (strategic vs. operational).
- Forms of organization in product management (organizational structure).
- Division of tasks in product management according to market/competition and technology/engineering.
- Management of product benefits (incl. product benefit index).
- Strategic product and market planning.
- Special forms of product management (e.g. system PM, service PM, technical PM).
- Product management and market (segment) management.
- Structure and content of a PM concept for the company.
Strategic options in product management
- Strategy and planning processes in the company.
- Portfolio management at company and product level.
- Prioritization of planning units in the product market (products, markets, regions).
- Strategic analysis methods in product management (e.g. new SWOT analysis).
- Development of the product and marketing mix strategy.
- Evening discussion: manager Product Management, topic "Integration and positioning of PM in the company".
Leadership skills & communication
- Employee management: employee appraisals, motivation, targets, defining and delegating tasks.
- Team leadership: team development, dealing with different characters.
- Conducting discussions: giving feedback, convincing others, addressing and resolving conflicts, stakeholder management.
- Self-management: role clarity, resource management, goals and priorities.
- Special features of leadership as required by the participants (e.g. leading virtual teams, new work, mental stress in the workplace).
Practice coaching
Final examination
You can document your expertise with the e-test.
Please bring your WLAN-enabled laptop with you!
Learning environment
Once you have registered, you will find useful information, downloads and extra services relating to this training course in your online learning environment.
Your benefit
- You will be able to set the right course for the realignment and optimization of product management in your company.
- You know what support, leadership and communication is expected of you in product management.
- You can develop and implement a customized product management concept for your company.
- They are able to make an important contribution to the implementation of the corporate strategy and objectives.
- They know the relevant tools and instruments to optimize effectiveness and efficiency in product management.
- You will be able to demonstrate the importance of product management in the company and lead your employees to success.
- You are aware of your strengths and learning areas in the field of leadership and communication.
- They have a wide range of methods and tools at their disposal to enable them to respond well to different challenges.
- You also deal with challenging conversational situations with confidence.
Methods
Input, case studies, group work, discussions, exchange of experience, best-practice examples, practical coaching, benchmarking, role plays, reflection exercises.
Please bring your WLAN-enabled laptop with you!
Recommended for
Experienced employees from product management or related departments (e.g. marketing, sales, business development or development) who are preparing for the role of Head of Product Management. Heads of Product Management who want to bring their knowledge up to date.
Final examination
After the training, you will take a written e-exam. To save travel costs and time, you can complete it on your computer at work or at home. The training content of the face-to-face modules will be tested (duration: approximately 75 minutes). The e-exam can be taken once both face-to-face modules have been completed.
After successfully completing the final examination, you will receive the recognized certificate of Haufe Akademie and the Mannheim School of Business for Management, " certified manager Product Management – Head of Product Management". This will document your in-depth knowledge as a basis for further developing your professional career.
Further recommendations for "certified manager Product Management / Head of Product Management"
Module 1: Online training
2 days
Success factors in product management
Success factors in product management
- Success factors in product management (PM).
- Positioning of product management in the company (strategic vs. operational).
- Forms of organization in product management (organizational structure).
- Division of tasks in product management according to market/competition and technology/engineering.
- Management of product benefits (incl. product benefit index).
- Strategic product and market planning.
- Special forms of product management (e.g. system PM, service PM, technical PM).
- Product management and market (segment) management.
- Structure and content of a PM concept for the company.
Module 2: Online training
4 days
Strategic options in product management / leadership skills & communication
Strategic options in product management / leadership skills & communication
Strategic options in product management
- Strategy and planning processes in the company.
- Portfolio management at company and product level.
- Prioritization of planning units in the product market (products, markets, regions).
- Strategic analysis methods in product management (e.g. new SWOT analysis).
- Development of the product and marketing mix strategy.
- Evening discussion: Head of Product Management, topic "Integration and positioning of PM in the company".
Leadership skills & communication
- Employee management: appraisal interviews, motivation, goals, defining and delegating tasks.
- Team leadership: team development, dealing with different characters.
- Conducting discussions: giving feedback, convincing others, addressing and resolving conflicts, stakeholder management.
- Self-management: role clarity, resource management, goals and priorities.
- Special features of leadership as required by the participants (e.g. leading virtual teams, new work, mental stress in the workplace).
Module 3: Coaching
approx. 2 hours
Practice coaching
Practice coaching
You will receive coaching from the trainer to discuss and answer individual / company-specific questions relating to product management.
Module 4: E-examination
approx. 75 minutes
Contents
Success factors in product management (PM)
- Positioning of product management in the company (strategic vs. operational).
- Forms of organization in product management (organizational structure).
- Division of tasks in product management according to market/competition and technology/engineering.
- Management of product benefits (incl. product benefit index).
- Strategic product and market planning.
- Special forms of product management (e.g. system PM, service PM, technical PM).
- Product management and market (segment) management.
- Structure and content of a PM concept for the company.
Strategic options in product management
- Strategy and planning processes in the company.
- Portfolio management at company and product level.
- Prioritization of planning units in the product market (products, markets, regions).
- Strategic analysis methods in product management (e.g. new SWOT analysis).
- Development of the product and marketing mix strategy.
- Evening discussion: manager Product Management, topic "Integration and positioning of PM in the company".
Leadership skills & communication
- Employee management: employee appraisals, motivation, targets, defining and delegating tasks.
- Team leadership: team development, dealing with different characters.
- Conducting discussions: giving feedback, convincing others, addressing and resolving conflicts, stakeholder management.
- Self-management: role clarity, resource management, goals and priorities.
- Special features of leadership as required by the participants (e.g. leading virtual teams, new work, mental stress in the workplace).
Practice coaching
Final examination
You can document your expertise with the e-test.
Please bring your WLAN-enabled laptop with you!
Learning environment
Once you have registered, you will find useful information, downloads and extra services relating to this training course in your online learning environment.
Your benefit
- You will be able to set the right course for the realignment and optimization of product management in your company.
- You know what support, leadership and communication is expected of you in product management.
- You can develop and implement a customized product management concept for your company.
- They are able to make an important contribution to the implementation of the corporate strategy and objectives.
- They know the relevant tools and instruments to optimize effectiveness and efficiency in product management.
- You will be able to demonstrate the importance of product management in the company and lead your employees to success.
- You are aware of your strengths and learning areas in the field of leadership and communication.
- They have a wide range of methods and tools at their disposal to enable them to respond well to different challenges.
- You also deal with challenging conversational situations with confidence.
Methods
Input, case studies, group work, discussions, exchange of experience, best-practice examples, practical coaching, benchmarking, role plays, reflection exercises.
Please bring your WLAN-enabled laptop with you!
Recommended for
Experienced employees from product management or related departments (e.g. marketing, sales, business development or development) who are preparing for the role of Head of Product Management. Heads of Product Management who want to bring their knowledge up to date.
Final examination
After the training, you will take a written e-exam. To save travel costs and time, you can complete it on your computer at work or at home. The training content of the face-to-face modules will be tested (duration: approximately 75 minutes). The e-exam can be taken once both face-to-face modules have been completed.
After successfully completing the final examination, you will receive the recognized certificate of Haufe Akademie and the Mannheim School of Business for Management, " certified manager Product Management – Head of Product Management". This will document your in-depth knowledge as a basis for further developing your professional career.
Further recommendations for "certified manager Product Management / Head of Product Management"
Seminar evaluation for "certified manager Product Management / Head of Product Management"
4.5 from 5
with 38 ratings
training content:
4.3
Content comprehensibility:
4.6
Practical relevance:
4.5
Trainer expertise:
4.9
Participant orientation:
4.6
Method variety:
4.3
On-site training together
Booking number
34305
34305
€ 4.090,-
plus VAT
6 days, 2h Co
...
in 4 locations
with certificate
4 Events
German
Joint online training
Booking number
35150
35150
€ 4.090,-
plus VAT
6 days, 2h Co
...
Online
with certificate
on 12.02.2026
German
Train several employees internally
Pricing upon request
- Customized training courses according to your needs
- Directly at your premises or online
- Cost advantage from 5 participants
- We contact you within 24 hours (Mon-Fri)
6 days, 2h coaching, e-exam (75 min.)
In-person or Online
with certificate
Start dates and details
09.09.2025
Cologne
Booking number:
34305
€ 4.090,- plus VAT.
€ 4,867.10 incl. VAT.
Modules
6 days, 2h coaching, e-exam (75 min.)
Limited number of participants
Classroom training
Success factors in product management
Date
09.-10.09.2025
Venue
Maternushaus Köln
Schedule
1st day: 09:00 am - approx. 6:00 pm
2nd day: 09:00 am - approx. 5:00 pm
Classroom training
Strategic options in product management / leadership skills & communication
Date
06.-09.10.2025
Venue
Maternushaus Köln
Schedule
1st - 2nd day: 09:00 am - approx. 5:00 pm
3rd day: 09:00 - approx. 18:00
4th day: 08:30 am - approx. 4:00 pm
03.11.2025
Hamburg
Booking number:
34305
€ 4.090,- plus VAT.
€ 4,867.10 incl. VAT.
Modules
6 days, 2h coaching, e-exam (75 min.)
Limited number of participants
Classroom training
Success factors in product management
Date
03.-04.11.2025
Venue
Mercure Hotel Hamburg City
Schedule
1st day: 09:00 am - approx. 6:00 pm
2nd day: 09:00 am - approx. 5:00 pm
Classroom training
Strategic options in product management / leadership skills & communication
Date
02.-05.12.2025
Venue
Mercure Hotel Hamburg City
Schedule
1st - 2nd day: 09:00 am - approx. 5:00 pm
3rd day: 09:00 - approx. 18:00
4th day: 08:30 am - approx. 4:00 pm
12.02.2026
Live online
Booking number:
35150
€ 4.090,- plus VAT.
€ 4,867.10 incl. VAT.
Course
zoom
Modules
6 days, 2h coaching, e-exam (75 min.)
Limited number of participants
Online training
Success factors in product management
Date
12.-13.02.2026
Course
zoom
Schedule
1st - 2nd day: 09:00 am - approx. 5:00 pm
Online training
Strategic options in product management / leadership skills & communication
Date
17.-20.03.2026
Course
zoom
Schedule
1st day: 09:00 am - approx. 6:00 pm
2nd day: 09:00 am - approx. 5:00 pm
3rd day: 09:00 - approx. 18:00
4th day: 08:30 am - approx. 4:00 pm
04.05.2026
Frankfurt a. M.
Booking number:
34305
€ 4.090,- plus VAT.
€ 4,867.10 incl. VAT.
Modules
6 days, 2h coaching, e-exam (75 min.)
Limited number of participants
Classroom training
Success factors in product management
Date
04.-05.05.2026
Venue
Flemings Express Frankfurt
Schedule
1st day: 09:00 am - approx. 6:00 pm
2nd day: 09:00 am - approx. 5:00 pm
Classroom training
Strategic options in product management / leadership skills & communication
Date
09.-12.06.2026
Venue
Flemings Express Frankfurt
Schedule
1st - 2nd day: 09:00 am - approx. 5:00 pm
3rd day: 09:00 - approx. 18:00
4th day: 08:30 am - approx. 4:00 pm
24.08.2026
Berlin
Booking number:
34305
€ 4.090,- plus VAT.
€ 4,867.10 incl. VAT.
Modules
6 days, 2h coaching, e-exam (75 min.)
Limited number of participants
Classroom training
Success factors in product management
Date
24.-25.08.2026
Venue
Hyperion Hotel Berlin
Schedule
1st day: 09:00 am - approx. 6:00 pm
2nd day: 09:00 am - approx. 5:00 pm
Classroom training
Strategic options in product management / leadership skills & communication
Date
15.-18.09.2026
Venue
Hyperion Hotel Berlin
Schedule
1st - 2nd day: 09:00 am - approx. 5:00 pm
3rd day: 09:00 - approx. 18:00
4th day: 08:30 am - approx. 4:00 pm
Training is guaranteed to take place
Booking number:
34305
€ 4.090,- plus VAT.
€ 4,867.10 incl. VAT.
Details
6 days, 2h coaching, e-exam (75 min.)
Limited number of participants
Booking number:
35150
€ 4.090,- plus VAT.
€ 4,867.10 incl. VAT.
Details
6 days, 2h coaching, e-exam (75 min.)
Limited number of participants
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
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