Contents
Gender-specific communication in purchasing
- Communication check for employees in purchasing: Gain clarity about your own communication style.
- Discover communication patterns and use them in typical shopping situations.
- Gender-specific differences in communication, rhetoric and body language.
Power women in purchasing: How to score points with your qualities
- The 3 qualities for a professional tailwind in purchasing: performance, self-PR and relationship management.
- The magic 7 of self-presentation.
- How to develop your own USP and use it successfully in purchasing.
- It's showtime: how to market yourself optimally (e.g. in purchasing negotiations, to superiors, etc.), reduce false modesty.
- Avoid typical mistakes.
Use confidence, personality and persuasiveness in typical purchasing situations
- A confident approach to purchasing.
- Positive charisma, authenticity and persuasiveness.
- Counter questions and objections with a quick wit.
- Strengthen assertiveness and persuasiveness - even in difficult situations.
Diplomacy as a success factor
- Head through the wall or smoothly to your destination?
- Getting unpleasant messages across correctly.
- Gentleness and toughness: two forms of cowardice.
Dealing with power games & co. in the male domain of purchasing
- The meaning of symbols of power and how to deal with them.
- The lessons of arrogance.
- Meet power games at eye level in typical shopping situations.
Negotiate better as a buyer - develop your negotiation skills
- Optimizing your own negotiating style, conducting negotiations.
- Tactical interview preparation and structure.
- Active listening.
- Leading through questions: Questioning technique.
- Arguing effectively: Argumentation technique.
- Convince with female communication skills.
Confidently deal with criticism and conflict, e.g. in purchasing negotiations
- Typical female criticism situations.
- The critique interview.
- Remain objective.
- Dealing constructively with conflict situations.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
- You will reach your desired goal faster in purchasing, gain confidence, persuasiveness and assertiveness in discussion and negotiation situations.
- They deal professionally with alpha males, power games and the like.
- Even in difficult, conflict-laden purchasing situations, you keep a cool head, act objectively and focus on solutions.
- You make better use of your strengths as a buyer, reduce false modesty and market yourself effectively.
- You will sharpen your negotiation skills in purchasing and enrich your personality with the actions that will increase your success.
Methods
Trainer input, exercises, role plays with video analysis, case/best practice examples, practical tips, discussion, exchange of experiences.
Trainer input, exercises, role plays, case/best practice examples, practical tips, discussion, exchange of experience.
Recommended for
Women from specialist and management functions in purchasing.
Further recommendations for "Exclusively for women in purchasing: Skillful communication and negotiation"
Attendees comments
"I liked the comparison of the genders and how each gender behaves in certain situations. My eyes were opened and the speaker made me think. I will take the content to heart in future and try to put it into practice. Thank you very much for the great atmosphere and the honest and direct exchange."

"I liked the open exchange among the participants and the resulting new incentives to tackle situations. It was an informative and relaxed atmosphere, at no time did I feel uncomfortable or under pressure, neither from the training manager nor from the participants."

Seminar evaluation for "Exclusively for women in purchasing: Skillful communication and negotiation"







Trainer Katja Tischer on the topic:
"Unlike women, men use language as an instrument of power. They send completely different physical messages and display completely different 'territorial behavior' than women. If women learn to understand how differently the sexes think, feel, communicate and work, they can achieve their professional goals very effectively and successfully despite all the differences, or precisely because of them.
The aim of this training is to recognize one's own communication style and to consciously adopt other styles in order to be able to use them in specific situations. To learn the fine art of diplomacy, but also to be quick-witted in power games.
In this training , you will learn to recognize the differences between the sexes and how to make use of them. You will also learn how you as a woman can best play along in the game of power, position yourself clearly and never denounce the 'stronger' gender!"
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Start dates and details
Monday, 25.08.2025
09:00 am - 5:00 pm
Tuesday, 26.08.2025
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.

Monday, 06.10.2025
09:00 am - 5:00 pm
Tuesday, 07.10.2025
09:00 am - 5:00 pm
Tuesday, 25.11.2025
09:00 am - 5:00 pm
Wednesday, 26.11.2025
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Thursday, 19.03.2026
09:00 am - 5:00 pm
Friday, 20.03.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.

Tuesday, 14.04.2026
09:00 am - 5:00 pm
Wednesday, 15.04.2026
09:00 am - 5:00 pm
Wednesday, 17.06.2026
09:00 am - 5:00 pm
Thursday, 18.06.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Tuesday, 29.09.2026
09:00 am - 5:00 pm
Wednesday, 30.09.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.