Blended learning
This blended learning is held in German.
In this course, you will learn how to open up new dimensions of growth with metaverse applications. Learn future-oriented strategies to successfully expand your business model in the metaverse and benefit from network effects. You will successfully face the challenges of change management and already have a visionary view of the future of the metaverse. This course equips you with the tools you need to not only survive, but thrive in the world of the metaverse. We take you step-by-step through the strategic process, from identifying potential barriers to implementing effective solutions.
The course consists of didactically high-quality self-study modules and live webinars. It has been designed so that you can learn flexibly - ideal if you want to continue your education while working.
Did you know?
This course is part of the certified Master Class "Metaverse Manager:in". If you book the entire Master Class, you save 33 percent compared to booking the individual modules.
Module 1: Webinar
30 minutes
Kick-off date
Kick-off date
- Get to know each other and clarify expectations.
- Presentation of the course structure and procedure.
- Entry into the first self-learning phase.
Module 2: Self-study phase
120 minutes
Metaverse barriers
Metaverse barriers
This self-learning phase uses interactive learning materials to teach the following key topics:
- Four emotional barriers in every Metaverse project.
Module 3: Self-study phase
180 minutes
Metaverse change types
Metaverse change types
This self-learning phase uses interactive learning materials to teach the following key topics:
- Constructive participation.
- Overt/hidden defenses of different types of change.
Module 4: Webinar
240 minutes
Metaverse Change Management
Metaverse Change Management
- Submarine strategy.
- Viral change management.
Module 5: Self-study phase
180 minutes
Platform economy
Platform economy
This self-learning phase uses interactive learning materials to teach the following key topics:
- Four generations of digital platforms.
- The unique competitive advantages of platforms.
Module 6: Self-study phase
240 minutes
Platform or pipeline
Platform or pipeline
This self-learning phase uses interactive learning materials to teach the following key topics:
- Strategic positioning in the meta-economy
Module 7: Webinar
240 minutes
Metaverse growth strategies
Metaverse growth strategies
- Growth strategies for metaverse business models.
- The path to network effects thanks to focus, sponsoring and multipliers.
- Paradigm shift Blitzscaling.
Contents
Growth strategies for metaverse business models - the path to network effects
- Focus: Follow the Rabbit, Adding Value, Single Side or Micro Market.
- Sponsorship: Shopping, Pretending, Seeding, Big Bang.
- Multipliers: Celebrities, piggyback.
- Blitzscaling versus bootstrapping.
Change management
- What (emotional) barriers can block metaverse projects?
- How can these barriers be overcome?
- Submarine strategy and viral change management.
Outlook for the future
- Web3: Ambivalence between metaverse and decentralized autonomous organizations (DAO).
- Digital ethics: concerns and opportunities.
- data privacy and cyber security.
How do you learn in this training course?
This course offers you a digital blended concept that has been developed for part-time learning. With a time budget of 4-5 hours per week, you are sure to reach your goal. Alternatively, you can schedule the learning units flexibly. This is how you learn in this course:
Self-study phases: Learn independently, at your own pace and whenever you want. Our courses offer you didactically high-quality learning material with videos, articles, interactive exercises, quizzes and learning checks.
Live webinars: In regular online seminars, you meet your trainer in person. You will receive answers to your questions, specific assistance and instructions on how to deepen your knowledge and apply the skills you have acquired in practical exercises.
Learning community: A digital learning community is available to you throughout the course. Exchange ideas with other participants and the trainer and ask questions.
Learning environment: In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Future Jobs Club: Get exclusive access to a business network, micro-learningssparks), news and future work hacks.
Certificate of attendance and Open Badge: As a graduate of the course, you will receive a certificate of attendance and an Open Badge, which you can easily share in professional networks (e.g. LinkedIn).
Your benefit
- You implement your own use cases for the metaverse in your company.
- You establish a growth strategy for your metaverse business model.
- You are able to identify and overcome potential barriers and resistance.
- You engage in active stakeholder management to convince them of your Metaverse use cases.
- You are prepared for the future topics of the metaverse.
Methods
Well-founded trainer input, presentations, practical exercises, self-reflection, discussions, work aids, group work on participants' real projects and exchange of experience in the learning community.
Recommended for
Anyone who wants to advance their company in terms of digital transformation and gain a competitive advantage.
Previous knowledge is not required, but I recommend that you attend the seminars "Metaverse Foundations: Introduction to Technology, Platforms and Potential" (booking number: 36348), "Metaverse Business: General Business and Use Cases of the Meta-Economy" (36428) and "Metaverse Projects: Developing and technically implementing your own use cases" (36429). All modules are part of the "Master Class Metaverse Manager:in" (36399).
Further recommendations for "Metaverse Development: Growth strategies and overcoming barriers"
Metaverse Foundations: Introduction to technology, platforms and potentials
Metaverse Foundations: Introduction to technology, platforms and potentials
Metaverse Business: General business and use cases of the meta-economy
Metaverse projects: develop your own use cases and implement them technically
Joint online training
Future Jobs Classes
Get ready for your job of the future and become a Metaverse Manager.
The Metaverse of Haufe Akademie
What potential does the metaverse hold for further education? Dive into our metaverse 'EVOLVIA' and test new approaches!
Start dates and details
10.10.2025
Live online
Booking number:
36430
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Course
zoom
Modules
20 hours over 4 weeks
Limited number of participants
Webinar
Kick-off date
Date
10.10.2025
Course
zoom
Schedule
Start 09:00 am, end approx. 09:30 am
Webinar
Metaverse Change Management
Date
24.10.2025
Course
zoom
Schedule
Start 13:00, end approx. 17:00
Webinar
Metaverse growth strategies
Date
31.10.2025
Course
zoom
Schedule
Start 09:00, end approx. 13:00
16.04.2026
Live online
Booking number:
36430
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Course
zoom
Modules
20 hours over 4 weeks
Limited number of participants
Webinar
Kick-off date
Date
16.04.2026
Course
zoom
Schedule
Start 09:00 am, end approx. 09:30 am
Webinar
Metaverse Change Management
Date
30.04.2026
Course
zoom
Schedule
Start 09:00, end approx. 13:00
Webinar
Metaverse growth strategies
Date
11.05.2026
Course
zoom
Schedule
Start 09:00, end approx. 13:00
Booking number:
36430
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Details
20 hours over 4 weeks
Limited number of participants
Booking number:
36430
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Details
20 hours over 4 weeks
Limited number of participants
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.
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