Metaverse Development: growth strategies and overcoming barriers
Change management and business development for own Metaverse applications
Did you know?
This course is part of the certified Master Class "Metaverse Manager:in". If you book the entire Master Class, you save 33 percent compared to booking the individual modules.
- Get to know each other and clarify expectations.
- Presentation of the course structure and procedure.
- Entry into the first self-learning phase.
This self-learning phase uses interactive learning materials to teach the following key topics:
- Four emotional barriers in every Metaverse project.
This self-learning phase uses interactive learning materials to teach the following key topics:
- Constructive participation.
- Overt/hidden defenses of different types of change.
- Submarine strategy.
- Viral change management.
This self-learning phase uses interactive learning materials to teach the following key topics:
- Four generations of digital platforms.
- The unique competitive advantages of platforms.
This self-learning phase uses interactive learning materials to teach the following key topics:
- Strategic positioning in the meta-economy
- Growth strategies for metaverse business models.
- The path to network effects thanks to focus, sponsoring and multipliers.
- Paradigm shift Blitzscaling.
Contents
Growth strategies for metaverse business models - the path to network effects
- Focus: Follow the Rabbit, Adding Value, Single Side or Micro Market.
- Sponsorship: Shopping, Pretending, Seeding, Big Bang.
- Multipliers: Celebrities, piggyback.
- Blitzscaling versus bootstrapping.
Change management
- What (emotional) barriers can block metaverse projects?
- How can these barriers be overcome?
- Submarine strategy and viral change management.
Outlook for the future
- Web3: Ambivalence between metaverse and decentralized autonomous organizations (DAO).
- Digital ethics: concerns and opportunities.
- data privacy and cyber security.
How do you learn in this training course?
This course offers a digital blended learning approach designed for working professionals. A flexible combination of online seminars and self-study sessions will help you achieve your goals. Here’s how you’ll learn in this continuing education program:
Learning environment: Once you’ve registered, you’ll find useful information, downloads, and additional services related to this certification programin your online learning environment.
Self-study phases: Learn independently, at your own pace, and whenever you want. Our courses provide you with high-quality educational materials for this purpose.
Live Webinars: In regular online seminars, you’ll meet your trainers . You’ll receive answers to your questions, concrete assistance, and guidance to deepen your knowledge and apply the skills you’ve acquired in practical exercises.
Learning Community: A digital learning community is available to youthroughout the entire course. trainers with other participants and the trainers and clarify any questions.
Certificate of Completion and Open Badge: As a graduate of the class, you will receive a certificate of completion and an open badge, which you can easily share on professional networks (such as LinkedIn).
Your benefit
- You implement your own use cases for the metaverse in your company.
- You establish a growth strategy for your metaverse business model.
- You are able to identify and overcome potential barriers and resistance.
- You engage in active stakeholder management to convince them of your Metaverse use cases.
- You are prepared for the future topics of the metaverse.
Methods
Well-founded trainer input, presentations, practical exercises, self-reflection, discussions, work aids, group work on participants' real projects and exchange of experience in the learning community.
Recommended for
If you want to drive your company forward in the digital transformation and secure a competitive advantage, you've come to the right place.
- Digital strategies
- product managers
- Event and experience managers
- Marketing & Customer Experience Manager
- innovation managers
- Customized training courses
- Direct application in practice
- Efficient use of time and resources
Mastering the future
Identify, plan & implement Metaverse use cases - with the "Metaverse Manager:in" master class.
The Metaverse of the Haufe Akademie
What potential does the metaverse hold for further education? Dive into our metaverse 'EVOLVIA' and test new approaches!
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