training
This training is held in German.
Strategic marketing is part of strategic management, market-oriented corporate management and therefore the basis of corporate success.
It encompasses the long-term organization of companies, the sustainable use of resources and the shaping of environmental relationships. It ensures more sales, turnover and profit on the basis of defined marketing and corporate goals. The planning, implementation and control of holistic and long-term marketing strategies offers an opportunity to guarantee corporate growth and success.
Contents
Further training in accordance with AI Regulation Art. 4 for the obligation to provide evidence of AI competence
Strategic Marketing - INTRO
Status Quo & Challenge.
BACKGROUND
Corporate strategy, marketing strategy & objectives as a unit of corporate success.
OBJECTIVES
Market & competition analysis, SWOT & PESTL, BCG matrix as tools for defining objectives.
RESEARCH
Market & target group research and KPIs as the starting point for successful marketing.
PLANNING
Marketing concepts & marketing mix as a vehicle for achieving marketing objectives.
COMMUNICATION
Marketing tools & marketing channels for holistic, consistent offline & online marketing.
EXPERIENCE
Consumer insights, customer journey & touchpoints as the key to marketing target groups.
PROCESSES
Processes, organization & structures as the cornerstone of efficient & effective marketing.
AI
AI applications and tools as supporters, accelerators and efficiency optimizers in marketing
PARTNER
Service providers & cooperation partners as support for marketing conception & execution.
TRENDS
Movements and developments in marketing as opportunities for the present and future.
BEST PRACTICE
Presentation and discussion of current and cross-industry examples from agency, consulting and corporate practice & development of approaches and measures for designing and implementing a company-specific strategic marketing approach.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
This practice-oriented seminar will provide you with a comprehensive overview and in-depth understanding of
- Development and conception of a strategic marketing approach.
- Background, importance and implementation of marketing strategies.
- Relevance and content of marketing plans.
- Resources and partners for successful marketing execution.
- Use and purpose of analog and digital marketing tools.
- Monitoring and optimization of marketing goals.
- advantages of a consistent marketing approach.
Methods
Input from the trainer and checklists, individual and group exercises, best practice cases and case studies, exchange of experience and discussion.
Recommended for
Entrepreneurs, managers and executives from the fields of marketing, sales and PR/UK - with strategic objectives.
Further recommendations for "Strategic Marketing"
Seminar evaluation for "Strategic Marketing"
4.3 from 5
with 182 reviews
training content:
4.2
Content comprehensibility:
4.4
Practical relevance:
4
Trainer expertise:
4.7
Participant orientation:
4.3
Method variety:
3.9
On-site training together
Booking number
41038
41038
€ 2.190,-
plus VAT
3 days
in 6 locations
6 Events
German
Joint online training
Start dates and details
04.06.2025
Frankfurt a. M./Sulzbach (Taunus)
Booking number:
41038
€ 2.190,- plus VAT.
€ 2,606.10 incl. VAT.
Days & Times
3 days
Limited number of participants
Wednesday, 04.06.2025
09:00 am - 5:00 pm
Thursday, 05.06.2025
09:00 am - 5:00 pm
Friday, 06.06.2025
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
15.09.2025
Berlin
Booking number:
41038
€ 2.190,- plus VAT.
€ 2,606.10 incl. VAT.
Days & Times
3 days
Limited number of participants
Monday, 15.09.2025
09:00 am - 5:00 pm
Tuesday, 16.09.2025
09:00 am - 5:00 pm
Wednesday, 17.09.2025
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
08.10.2025
Frankfurt a. M./Bad Nauheim
Booking number:
41038
€ 2.190,- plus VAT.
€ 2,606.10 incl. VAT.
Days & Times
3 days
Limited number of participants
Wednesday, 08.10.2025
09:00 am - 5:00 pm
Thursday, 09.10.2025
09:00 am - 5:00 pm
Friday, 10.10.2025
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
01.12.2025
Live-Online
Booking number:
33546
€ 2.190,- plus VAT.
€ 2,606.10 incl. VAT.
Course
zoom
Days & Times
3 days
Limited number of participants
Monday, 01.12.2025
09:00 am - 5:00 pm
Tuesday, 02.12.2025
09:00 am - 5:00 pm
Wednesday, 03.12.2025
09:00 am - 5:00 pm
28.01.2026
Hamburg
Booking number:
41038
€ 2.190,- plus VAT.
€ 2,606.10 incl. VAT.
Days & Times
3 days
Limited number of participants
Wednesday, 28.01.2026
09:00 am - 5:00 pm
Thursday, 29.01.2026
09:00 am - 5:00 pm
Friday, 30.01.2026
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
06.05.2026
Live-Online
Booking number:
33546
€ 2.190,- plus VAT.
€ 2,606.10 incl. VAT.
Course
zoom
Days & Times
3 days
Limited number of participants
Wednesday, 06.05.2026
09:00 am - 5:00 pm
Thursday, 07.05.2026
09:00 am - 5:00 pm
Friday, 08.05.2026
09:00 am - 5:00 pm
18.05.2026
Munich
Booking number:
41038
€ 2.190,- plus VAT.
€ 2,606.10 incl. VAT.
Days & Times
3 days
Limited number of participants
Monday, 18.05.2026
09:00 am - 5:00 pm
Tuesday, 19.05.2026
09:00 am - 5:00 pm
Wednesday, 20.05.2026
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
02.09.2026
Berlin
Booking number:
41038
€ 2.190,- plus VAT.
€ 2,606.10 incl. VAT.
Days & Times
3 days
Limited number of participants
Wednesday, 02.09.2026
09:00 am - 5:00 pm
Thursday, 03.09.2026
09:00 am - 5:00 pm
Friday, 04.09.2026
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Training is guaranteed to take place
Booking number:
41038
€ 2.190,- plus VAT.
€ 2,606.10 incl. VAT.
Details
3 days
Limited number of participants
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Booking number:
33546
€ 2.190,- plus VAT.
€ 2,606.10 incl. VAT.
Details
3 days
Limited number of participants
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
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