Corporate Responsibility - Social & Political

Corporate Social Responsibility (CSR)

• CSR as strategic corporate responsibility: from an end in itself to value creation.
• Integrating social, ecological and economic dimensions in a meaningful way.
• Operationalize impact measurement and sustainability goals (e.g. SDGs).
• CSR between voluntarism, social expectation and regulatory pressure. 

Corporate Political Responsibility (CPR)

• Companies as political actors: opportunities, risks, responsibility.
• Political influence: lobbying, advocacy, public affairs in the field of tension.
• Debate/discourse: "Can or must a company be political?" - Arguments, role models and positioning.

A sound understanding of responsibility

• Fundamentals of CSR and CPR: definition, legitimacy, governance.
• International standards and frameworks (e.g. ISO 26000, UNGC, CSRD).
• Stakeholder mapping and systemic thinking in your own context.

Recognize areas of tension, conflicting goals and values

• Between greenwashing and strategic, credible CSR: recognize the difference!
• Values work and ethical reflection in everyday decision-making.
• Systematically deal with conflicts of objectives and values (e.g. supply chain vs. price pressure, attitude vs. market interest).

Transfer to the professional context

• Prerequisites within the company for strategically anchoring CSR and CPR (e.g. resources, sponsorship, governance structures).
• Strategy canvas for the integration of CSR & CPR in the company.
• Industry and function-specific reflections: What do I need in my role?
• Peer feedback and ideas for action for your own area of work.
• Personal action plan for implementation and further work.