The path to a successful business model

Introduction

• What is a business model?
• Do you really know your business model?
• Do you know your customers? If so, how well?
• Elevator pitch: Briefly describe your business model, your strategy, your market!

Business Model Canvas as a method for visualizing your business model

• Innovative and modern methods and toolsets.
• The Business Model Canvas as a methodology.
• The nine building blocks of the canvas, including customer relationship, value proposition, finances, resources and activities.
• Enhancements to the methodology (e.g. Value Proposition Canvas).

Case studies from corporate practice

• Selected case and industry examples of various successful and unsuccessful business models: Multi-sided platforms (including Google, Facebook & Co.), tie-in businesses (including examples from manufacturers of razor blades and printers).
• Open business models: Collaboration with external partners to accelerate innovation.

The business model as part of the strategy process

• Critically scrutinize your own business model.
• Dealing with multiple business models.
• Business model perspective on blue ocean strategies.

Implementation in the company

• Recommendations for the business model design process.
• Critical success factors for successful use in the company.
• When should or can the Business Model Canvas be used? Possible applications in the respective business situations, e.g. company foundation, R&D projects, strategy analysis, etc.