This training is held in German.
As an assistant, you are the interface between internal and external sales. The daily balance between the diverse contacts and their needs requires professional competence and self-confidence. A basic insight into sales psychology and communication throughout the entire customer process will strengthen your professional competence and assertiveness. Improving the organization of your work and time management will enable you to work more efficiently. With practical suggestions and tips, you will become an indispensable support for the entire sales team and actively contribute to sales success.

Contents

Sales assistance in the field of tension: communication with the environment

  • Interface customers - bosses - colleagues
  • Prerequisite for active support of the sales team
  • Mediate: Resolving conflicts through I messages and feedback
  • Setting boundaries: How do you say yes, how do you say no?

Communication and sales psychology in the assistance environment

  • Active listening and listening for a better understanding
  • Consciously directing communication with customers and colleagues  
  • The successful sales pitch on the phone and in person
  • Communicate and act in a customer-oriented manner

From self-confidence to "standing"

  • A convincing and confident manner can be learned
  • How am I seen and who do I want to be
  • Recognize your own strengths and make targeted use of them
  • Strengthening self-confidence: I am ... I can ... I do ...

Structure assistance: work organization and time management

  • Planning your own work efficiently: scheduling and prioritizing
  • Recognize and eliminate time thieves
  • Proactive work and active support for boss and team
  • Recognize your own sources of stress and reduce stress

Customer loyalty as a central task of assistance

  • Active collaboration in acquisition - winning and retaining new customers
  • Support for marketing campaigns - mailings, trade fairs, events
  • Targeted support for sales campaigns
  • Success factors for customer loyalty

In dialog with customers and the environment

  • Process complaints and claims in a customer-oriented manner
  • Acting confidently and mastering conversational situations - - internally and externally
  • Dealing with difficult types of conversations
  • Preparing and mastering conversations with superiors in a targeted manner

Learning environment

In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.

Your benefit

  • You will become more confident in communicating with superiors, colleagues and customers.
  • They practise sales talks and dealing with complaints.
  • You will learn how to tackle sales-related tasks independently and responsibly.
  • You will learn how to structure your work more effectively, how to eliminate time thieves and become more efficient.
  • You will learn how you can actively support the work in sales.
  • With the necessary specialist knowledge, you will increasingly become a valuable support for the entire team and actively contribute to sales success.

As a team player, you will learn to appreciate the key position of assistant even more and to present it successfully both externally and internally.

 

trainer

Methods

Lecture, discussion, group work, case studies, customer acquisition and complaints. Practical exercises, difficult conversations and negotiations. Individual and group feedback.

Recommended for

Employees from the secretarial, assistance and administrative departments who want to take on sales tasks or work as sales assistants.

Open Badges - Show what you can do digitally too.

Open Badges are recognized, digital certificates of participation. These verifiable credentials are the current standard for integration in career networks such as LinkedIn.

With them, you digitally demonstrate the competences you possess. After successful completion, you will receive an Open Badge from us.

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Attendees comments

"Super instructor, top organization and very good documents."

Weghorst Martina
Saarbrücker Zeitung Verlag und Druckerei GmbH

"I have attended seminars from the Haufe Akademie They've always been perfect, and I've learned a lot."

Anne Sprich
EKATO

"Good organization, competent speaker!"

Laura Meilinger
MEGGLE GmbH & Co. KG

Seminar evaluation for "Successful sales assistance"

4.7 from 5
with 277 reviews
training content:
4.5
Content comprehensibility:
4.8
Practical relevance:
4.5
Trainer expertise:
4.9
Participant orientation:
4.9
Method variety:
4.7
On-site training together
Booking number
7893
€ 1.540,- plus VAT
2 days
in 3 locations
3 Events
German
Events
Train several employees internally
Pricing upon request
  • Customized training courses according to your needs
  • Directly at your premises or online
  • Cost advantage from 5 participants
  • We contact you within 24 hours (Mon-Fri)
2 days
In-person or Online

Transfer Coaching

Book 2 hours of individual coaching with your trainer.More info

€ 390,-excl. VAT

Start dates and details

  Select time period
0 events
01.07.2025
Cologne
Booking number: 7893
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Venue
PULLMAN Cologne
Helenenstraße 14, 50667 Cologne
Room rate: € 172,33 plus VAT.
Arrival via Deutsche Bahn
Train tickets to this event starting at € 51,90.
Days & Times
2 days
Limited number of participants

Tuesday, 01.07.2025

09:30 am - 5:30 pm

Wednesday, 02.07.2025

09:00 am - 4:30 pm

Fee includes

The participation fee includes

  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.

The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
02.09.2025
Hamburg
Booking number: 7893
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Venue
Mercure Hotel Hamburg City
Mercure Hotel Hamburg City
Amsinckstraße 53, 20097 Hamburg
Room rate: € 132,97 plus VAT.
Arrival via Deutsche Bahn
Train tickets to this event starting at € 51,90.
Days & Times
2 days
Limited number of participants

Tuesday, 02.09.2025

09:00 am - 5:00 pm

Wednesday, 03.09.2025

09:00 am - 4:30 pm

Fee includes

The participation fee includes

  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.

The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
27.01.2026
Stuttgart
Booking number: 7893
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Venue
Mercure Hotel Stuttgart Airport Messe
Mercure Hotel Stuttgart Airport Messe
Eichwiesenring 1/1, 70567 Stuttgart
Room rate: € 135,11 plus VAT.
Arrival via Deutsche Bahn
Train tickets to this event starting at € 51,90.
Days & Times
2 days
Limited number of participants

Tuesday, 27.01.2026

09:00 am - 5:00 pm

Wednesday, 28.01.2026

09:00 am - 4:30 pm

Fee includes

The participation fee includes

  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.

The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Sufficient places are still free.
Don't wait too long to book.
Fully booked.
Training is guaranteed to take place
Booking number: 7893
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Details
2 days
Limited number of participants
Fee includes

The participation fee includes

  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.

The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Booking number: 7893
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Details
2 days
Limited number of participants
Fee includes

The participation fee includes

  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.

The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Book later
You are welcome to make a non-binding advance reservation.
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Also bookable as in-house training
demand-oriented adaptations possible
on-site or live online for multiple employees
save time and traveling expenses
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