Contents
Sales assistance in the field of tension: communication with the environment
- Interface customers - bosses - colleagues.
- Prerequisite for active support of the sales team.
- Mediate: Resolving conflicts through "I" messages and feedback.
- Setting boundaries: How do you say yes, how do you say no?
Communication and sales psychology in the assistance environment
- Active listening and listening for a better understanding.
- Consciously direct communication with customers and colleagues .
- The successful sales pitch, by phone and in person.
- Communicate and act in a customer-oriented manner.
From self-confidence to "standing"
- A convincing and confident manner can be learned.
- How am I seen and who do I want to be?
- Recognize your own strengths and make targeted use of them.
- Strengthening self-confidence: I am ... I can ... I do ...
Structure assistance: work organization and time management
- Planning your own work efficiently: scheduling and prioritizing.
- Recognize and eliminate time thieves.
- Proactive work and active support for boss and team.
- Recognize your own sources of stress and reduce stress.
Customer loyalty as a central task of assistance
- Active cooperation in acquisition - winning and retaining new customers .
- Support for marketing campaigns - mailings, trade fairs, events.
- Provide targeted support for sales campaigns.
- Success factors for customer loyalty.
In dialog with customers and the environment
- Handle complaints and claims in a customer-oriented manner.
- Act confidently and master conversational situations - internally and externally.
- Dealing with difficult types of conversations.
- Preparing and mastering conversations with superiors.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
- They learn how to communicate confidently with superiors, colleagues and customers .
- Sales talks and dealing with complaints are practiced.
- It teaches how sales-related tasks can be tackled independently and responsibly.
- The structuring of work is learned, including methods for eliminating time thieves and increasing efficiency.
- It teaches how work in sales can be actively supported.
- With the necessary specialist knowledge, you become a valuable support for the entire team and actively contribute to sales success.
As a team player, the key position of assistant is valued even more and successfully presented both externally and internally.
Methods
Lecture, discussion, group work, case studies, customer acquisition and complaints. Practical exercises, difficult conversations and negotiations. Individual and group feedback.
Recommended for
employees from the secretarial, assistance and administrative departments who want to take on sales tasks or work as sales assistants.
Attendees comments
"Super instructor, top organization and very good documents."

"I have already attended several seminars at the Haufe Akademie . They have always been perfect and I have learned a lot."

"Good organization, competent speaker!"

Seminar evaluation for "Successful sales assistance"







Start dates and details
Tuesday, 02.09.2025
09:00 am - 5:00 pm
Wednesday, 03.09.2025
09:00 am - 4:30 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Tuesday, 27.01.2026
09:00 am - 5:00 pm
Wednesday, 28.01.2026
09:00 am - 4:30 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Monday, 20.04.2026
09:00 am - 5:00 pm
Tuesday, 21.04.2026
09:00 am - 4:30 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Wednesday, 29.07.2026
09:00 am - 5:00 pm
Thursday, 30.07.2026
09:00 am - 4:30 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.