Contents
Sales assistance in the field of tension: communication with the environment
- Interface customers - bosses - colleagues
- Prerequisite for active support of the sales team
- Mediate: Resolving conflicts through I messages and feedback
- Setting boundaries: How do you say yes, how do you say no?
Communication and sales psychology in the assistance environment
- Active listening and listening for a better understanding
- Consciously directing communication with customers and colleagues
- The successful sales pitch on the phone and in person
- Communicate and act in a customer-oriented manner
From self-confidence to "standing"
- A convincing and confident manner can be learned
- How am I seen and who do I want to be
- Recognize your own strengths and make targeted use of them
- Strengthening self-confidence: I am ... I can ... I do ...
Structure assistance: work organization and time management
- Planning your own work efficiently: scheduling and prioritizing
- Recognize and eliminate time thieves
- Proactive work and active support for boss and team
- Recognize your own sources of stress and reduce stress
Customer loyalty as a central task of assistance
- Active collaboration in acquisition - winning and retaining new customers
- Support for marketing campaigns - mailings, trade fairs, events
- Targeted support for sales campaigns
- Success factors for customer loyalty
In dialog with customers and the environment
- Process complaints and claims in a customer-oriented manner
- Acting confidently and mastering conversational situations - - internally and externally
- Dealing with difficult types of conversations
- Preparing and mastering conversations with superiors in a targeted manner
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
- You will become more confident in communicating with superiors, colleagues and customers.
- They practise sales talks and dealing with complaints.
- You will learn how to tackle sales-related tasks independently and responsibly.
- You will learn how to structure your work more effectively, how to eliminate time thieves and become more efficient.
- You will learn how you can actively support the work in sales.
- With the necessary specialist knowledge, you will increasingly become a valuable support for the entire team and actively contribute to sales success.
As a team player, you will learn to appreciate the key position of assistant even more and to present it successfully both externally and internally.
Methods
Lecture, discussion, group work, case studies, customer acquisition and complaints. Practical exercises, difficult conversations and negotiations. Individual and group feedback.
Recommended for
Employees from the secretarial, assistance and administrative departments who want to take on sales tasks or work as sales assistants.
Attendees comments
"Super instructor, top organization and very good documents."

"I have attended seminars from the Haufe Akademie They've always been perfect, and I've learned a lot."

"Good organization, competent speaker!"

Seminar evaluation for "Successful sales assistance"







Start dates and details
Tuesday, 01.07.2025
09:30 am - 5:30 pm
Wednesday, 02.07.2025
09:00 am - 4:30 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Tuesday, 02.09.2025
09:00 am - 5:00 pm
Wednesday, 03.09.2025
09:00 am - 4:30 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Tuesday, 27.01.2026
09:00 am - 5:00 pm
Wednesday, 28.01.2026
09:00 am - 4:30 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.