The ChatGPT revolution: operation, fields of application, business models
Using artificial intelligence in practice - without prior technical knowledge
Summary
With a combination of practical tasks, inspiring scenarios from many different application areas and concrete business cases, this training training provides a solid foundation for using ChatGPT yourself. In just one day, you will get answers to the following questions:
How does ChatGPT work and what can it do?
What new possibilities does ChatGPT offer?
How do I get what I need out of ChatGPT?
How do I write suitable prompts for ChatGPT?
How do I develop business models and business cases with ChatGPT?
What ecosystem is forming around OpenAI?
What does competition do to language models?
What risks and limits should I be aware of?
Your benefit
First, you will get to know the latest and best-performing language models from OpenAI (ChatGPT) and discover how you can use AI in a versatile and creative way. Then you'll try it out for yourself and see how you can get the results you need from ChatGPT with the right questions, dialogs and commands (prompts). But that's not all. With ChatGPT you can easily have tasks and processes supported. The trainers will show you what is possible and how to do it using clear examples from various areas (including human resources, controlling, data analytics, sales and marketing). With guidance and helpful tools, you will develop concrete ideas yourself on how you can optimize your business with ChatGPT. ChatGPT is a powerful tool. But it is only the tip of the iceberg. In the last part of the seminar, you will learn about other new powerful AI models that are similarly helpful and offer just as much potential as ChatGPT in other fields of application. At the end of the seminar, you will not only be able to use ChatGPT competently and take away many take-aways for your everyday work. You will also have a firm grasp of what AI models such as ChatGPT mean for the future of your industry and how you can prepare for it today. At the same time, the risks and limitations of language models and the adopted EU AI Act will also be discussed.
Methods and technology
trainers with a high proportion of sharing, exercises and best-practice examples. You will learn how to use ChatGPT under guidance, apply it yourself in practical exercises and get lots of ideas on how you can use ChatGPT in your own everyday life. The training is interactive and has the character of a workshop.
Tool
Recommended for
The training training is aimed at anyone who wants to use conversational AI or artificial intelligence in general or integrate it into business processes. The training is suitable for entrepreneurs, product managers, business developers, marketing managers, PR managers, sales managers, customer service managers and many more.
Start dates and details
Tuesday, 03.03.2026
09:00 am - 5:00 pm
Tuesday, 14.04.2026
09:00 am - 5:00 pm
Wednesday, 13.05.2026
09:00 am - 5:00 pm
Thursday, 25.06.2026
09:00 am - 5:00 pm
Wednesday, 22.07.2026
09:00 am - 5:00 pm
Monday, 14.09.2026
09:00 am - 5:00 pm
Frequently Asked Questions (FAQ)
You will receive a practical introduction to how ChatGPT and other AI language models work, learn how to generate specific results with the right questions and prompts, and discover how to make tasks and processes more efficient. The training case studies from different areas of business and shows you step by step how you can apply your new knowledge in your everyday work.
As product manager business developer, you deal with innovation and efficiency improvement. The training you how to use AI for idea generation, competitive analysis, or the development of new business models, helping you to make your product portfolio future-proof.
You will work on specific business cases and receive practical ideas on how to use ChatGPT to support routine processes, automate tasks, and improve results. You will learn how to use tools effectively in your context and how to plan their use strategically.
You can save time on routine tasks, work more creatively, and analyze data faster. At the same time, you'll get a feel for how AI tools are changing business models and how you can gain competitive advantages for your company.
