In the first webinar, you will receive a comprehensive introduction to your training with a focus on:
- Course structure, tooling, procedure
- Boards and information architecture for the exercises
- Community support
- Details of the examination procedure
- The concept of learning sponsorship
- Clarification of AI tools
The second webinar at the start of your training will focus on the following topics:
- Getting to know the trainer/author
- Your context, challenges and expectations
- Develop and track personal objectives
- Exercise: Making UX tangible without talking about it
- AI: Miro AI features in practice
The first self-study unit deals with this content by way of introduction:
- Introduction of UX management
- The design behind the design
- Relevance for the purchase and usage decision
- Management methods from yesterday to today
- Business Value of User Centered Design
- The challenge of UX management
- Understanding the problem before the solution
- Develop and track personal objectives
This self-learning phase uses interactive learning materials to teach the following key topics:
UX Psychology
- Brain research: Why UX makes the difference
- Relevant basics of neuro-psychology: perception, behavior and motivation
- Why stories are so important
- Relevance and resonance
- Why agile working is so brain-friendly
- Innovation needs daydreams & freedom
UX & Usability Frameworks & Definitions
- Design and non-being - The beautiful burden of the concept of design
- UX is not UI
- UX/Usability Frameworks & Definitions
- Similarities and differences: Top Tasks, Design Thinking, Jobs To Be Done and agile methods and schools of thought
- Which design process is the right and best?
UX principles as a tool kit for management practice
- Principles as effective and flexible guideposts in uncertain times
- UX principles for design from cognitive psychology
- UX principles for design and agile product development processes
- UX principles for the strategy
This one-hour live webinar will focus on the following topics:
- Impulse: Rules and principles in UX management
- Reflection on the exercises from the self-learning phase,
- Answering questions
This self-learning phase uses interactive learning materials to teach the following key topics:
- UX outcome: needs and requirements analysis from the user's perspective
- Identify user groups and types
- Personas for business processes instead of for the drawer
- Context analysis & user research methods: Determine needs, tasks, motivation and usage contexts
- Uncover potential for improvement in existing products
- Customer journey as a central management tool
- Usable competitive intelligence with less effort
- Which UX methods do I use when in the project?
In this four-hour intensive workshop (live webinar), we will test some of the best methods for changing perspectives and combine them with AI tools. You will receive tried-and-tested templates and prompts.
Depending on the practical requirements of the group, we will focus on the following topics. In addition, there is room for joint reflection on the exercises from the self-learning phase and for answering questions.
- Explorative interviews on experience & requirements
- Do's & don'ts in the interview context
- Generating guides with AI, tools in comparison
- Pragmatic evaluations
- Impulse on methods with practical examples
- What job does the persona have? Different persona approaches in practice
- Empathy maps
- Personas with AI - helpful features and pitfalls
- Customer lifecycle & needs mapping - with and without AI support
- Optional: flash demo & team demo
This self-learning phase uses interactive learning materials to teach the following key topics:
Part 1 - Needs and requirements analysis from a business perspective
- Business value of UX and anchoring in organizational development
- Digital transformation: from feature thinking to change thinking
- Digital (UX) transformation, value creation and leadership models
- UX between silos and as a bridge builder
- UX visibility in the company
- UX management & the mandate for change
- Ambidexterity: UX between exploitation and exploration
Part 2 - Stakeholder management
- Typical challenges in change management
- Empathy in the stakeholder context
- Stakeholder exploration and analysis methods
Part 3 - Corporate strategy
- Corporate and product strategy vs. UX strategy
- UX integration in purpose, vision, mission & goals
- Whoever sells the best experience wins
- UX management as risk minimization
- Experience Vision
- UX metrics & KPIs and what else counts here besides numbers
Part 4 - Agile working methods & UX
- Basics, clarification of terms & the most important agile vocabulary (Content Haufe Akademie )
- UX & agile: A dream couple with relationship problems
- Options for Scrum integration
Summary: The 10 most important steps from UX design to UX management
In this two-and-a-half-hour live webinar, we will delve deeper into your practical topics with the Lean Coffee format and answer your individual tricky questions that go beyond the learning content.
Additional impulses as part of the Lean Coffee:
- Vision, mission, strategy, goals and plan - definitions
- Bonus content for stakeholder analysis: Personality types
This self-learning phase uses interactive learning materials to teach the following key topics:
- Specify requirements & develop design solutions
- UX experts as moderators in digital change
- UX workshop formats and methods for co-creation with stakeholders
- From inefficient to effective meetings
- From meeting to workshop: tips & tricks for a good team experience
- Co-creation: methodically bringing users & business together
- The real magic behind design sprints and efficient alternatives
- Requirements management: intersections of user needs and business objectives
- UX issues with added value
- Methods for evaluation, structuring and prioritization
How can I design better meetings and workshops and thus make a valuable contribution to the success of communication?
This three-hour intensive workshop (live webinar) focuses on interactive collaboration around idea generation and product requirements.
There is also space for joint reflection on the self-learning phase and for answering questions.
- WarmUp
- Your meeting and workshop pain and practical tips & tricks as painkillers
- Design studio
- Speed prototyping with AI
This self-learning phase uses interactive learning materials to teach the following key topics:
- Dev / Design / Research / Content Ops
- UX roles & responsibilities
- Job advertisements & recruiting of UX professionals
This two-and-a-half-hour online workshop concludes the joint learning journey. Depending on the personal focus of the participants, there is still room for any desired and special topics and final open questions for their own work context.
Then it's time to plan the transfer of what you have learned into practice for your personal UX management future.
- WarmUp
- Exchange & review
- Final open questions from practice
- Exercise: Emotional Meetup or similar.
- Review of job advertisements
- UX integration & next steps:
- Concrete planning aids with ChatGPT
- Feedback & conclusion
Contents
- UX management - Understanding the UX process and making it comprehensible
- UX Psychology
- UX & Usability Frameworks & Definitions
- UX principles as a tool kit for management practice
- Discovery I: Understanding users& managing in a team
- Discovery II: Understanding & managing the business context
- Designing Conversations Specify requirements & develop solutions
- UX Operation & Management
How do you learn in this training course?
This course offers you a digital blended concept that has been developed for part-time learning. With a time budget of 3-4 hours per week, you are sure to reach your goal. Alternatively, you can schedule the learning units flexibly. This is how you learn in this course:
Self-study phases: Learn independently, at your own pace and whenever you want. Our courses offer you didactically high-quality learning material with videos, articles, interactive exercises, quizzes and learning checks.
Live webinars: In regular online seminars, you meet your trainer in person. You will receive answers to your questions, specific assistance and instructions on how to deepen your knowledge and apply the skills you have acquired in practical exercises.
Learning community: A digital learning community is available to you throughout the course. Exchange ideas with other participants and the trainer and ask questions.
Learning environment: In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Future Jobs Club: Get exclusive access to a business network, micro-learningssparks), news and future work hacks.
Certificate of attendance and Open Badge: As a graduate of the course, you will receive a certificate of attendance and an Open Badge, which you can easily share in professional networks (e.g. LinkedIn).
Your benefit
- you learn to sensitize your company to the meaning and purpose of UX
- you train users in a structured and value-adding way
- you get orientation in the UX buzzword jungle
- you learn to better understand and manage service providers
- you can better understand stakeholder roles and convince them with the right arguments
- you open up relevant areas of the company for the UX workflow
- you gain practical experience in exercises - from knowledge to competence
- you practise in practice to involve teams and superiors
Take an active part in our learning community and work with your own questions - this is how you will benefit most from this online training. This allows you to apply the content both in self-study and in practical exercises. This will optimize your customer experience - especially in turbulent times.
Methods
Well-founded trainer, presentations, practical exercises, self-reflection, discussions, work aids, group work on real projects of the participants and exchange of experience in the learning community.
Recommended for
People who work in UX/CX areas on the company side (in-house UX, enterprise UX, experience management, product teams, etc.) and want to (more strongly) establish and drive the topic.
In addition, the following professional groups receive valuable input for their daily work:
- People from the fields of agilization and digital transformation who
- have recognized customer centricity as a decisive building block for success.
- People who want to be able to make better judgments when commissioning UX activities or services.
- Product designers, CX managers, agile coaches, product owners, co-creators, product managers, business stakeholders, project managers, marketing managers, product developers, organizational developers, software developers, consultants.
As this is an advanced course, we recommend that you take the "Basic UX Management" training in advance (which can be booked as a classroom or online version).
Further recommendations for "Advanced training in UX Management"
Attendees comments
"The UX management training was a valuable experience that went far beyond the acquisition of theoretical knowledge. The lecturer guided the participants through their problems with impressive ease - in the time between the units, they were able to reflect on what they had learned and try it out directly in their day-to-day work. I particularly appreciated the holistic perspective. The training inspires me every day to consider not only user requirements but also economic aspects and, above all, communication with stakeholders in my work."

After several training courses in the field of UX, I can clearly say that this one was the best and most value-adding! The exchange with the other participants, the methods and practical tips I learned and the comprehensive self-learning content helped me a lot to strategically advance our healthcare products at PLANFOX.

This training course impresses with its practical relevance, very good learning material and valuable workshops. The dedicated lecturer, the individual support and the networking with like-minded people are particularly good and make a practical transfer much easier. A worthwhile investment for anyone who wants to advance their career in the UX field.

Did you know?
This course is part of the certified Master Class "UX Manager:in". If you book the entire Master Class, you save 10-15 percent compared to booking the individual modules.
Start dates and details


