Advanced training in UX Management

The second webinar at the start of your training will focus on the following topics:

•     Getting to know the trainer/author
•     Your context, challenges and expectations
•     Develop and track personal objectives
•     Exercise: Making UX tangible without talking about it
•     AI: Miro AI features in practice

The first self-study unit deals with this content by way of introduction:

•     Introduction of UX management
•     The design behind the design
•     Relevance for the purchase and usage decision
•     Management methods from yesterday to today
•     Business Value of User Centered Design
•     The challenge of UX management
•     Understanding the problem before the solution
•     Develop and track personal objectives

This self-learning phase uses interactive learning materials to teach the following key topics:

UX Psychology

• Brain research: Why UX makes the difference
• Relevant basics of neuro-psychology: perception, behavior and motivation
• Why stories are so important
• Relevance and resonance
• Why agile working is so brain-friendly
• Innovation needs daydreams & freedom

UX & Usability Frameworks & Definitions

• Design and non-being - The beautiful burden of the concept of design
• UX is not UI
• UX/Usability Frameworks & Definitions
• Similarities and differences: Top Tasks, Design Thinking, Jobs To Be Done and agile methods and schools of thought
• Which design process is the right and best?

UX principles as a tool kit for management practice

• Principles as effective and flexible guideposts in uncertain times
• UX principles for design from cognitive psychology
• UX principles for design and agile product development processes
• UX principles for the strategy

This one-hour live webinar will focus on the following topics:

•      Impulse: Rules and principles in UX management
•      Reflection on the exercises from the self-learning phase,
•      Answering questions

This self-learning phase uses interactive learning materials to teach the following key topics:

• UX outcome: needs and requirements analysis from the user's perspective
• Identify user groups and types
• Personas for business processes instead of for the drawer
• Context analysis & user research methods: Determine needs, tasks, motivation and usage contexts
• Uncover potential for improvement in existing products
• Customer journey as a central management tool
• Usable competitive intelligence with less effort
• Which UX methods do I use when in the project?

In this four-hour intensive workshop (live webinar), we will test some of the best methods for changing perspectives and combine them with AI tools. You will receive tried-and-tested templates and prompts.
Depending on the practical requirements of the group, we will focus on the following topics. In addition, there is room for joint reflection on the exercises from the self-learning phase and for answering questions.

•      Explorative interviews on experience & requirements
•      Do's & don'ts in the interview context
•      Generating guides with AI, tools in comparison
•      Pragmatic evaluations
•      Impulse on methods with practical examples
•      What job does the persona have? Different persona approaches in practice
•      Empathy maps
•      Personas with AI - helpful features and pitfalls
•      Customer lifecycle & needs mapping - with and without AI support
•      Optional: flash demo & team demo

This self-learning phase uses interactive learning materials to teach the following key topics:

Part 1 - Needs and requirements analysis from a business perspective

• Business value of UX and anchoring in organizational development
• Digital transformation: from feature thinking to change thinking
• Digital (UX) transformation, value creation and leadership models
• UX between silos and as a bridge builder
• UX visibility in the company
• UX management & the mandate for change
• Ambidexterity: UX between exploitation and exploration

Part 2 - Stakeholder management

• Typical challenges in change management
• Empathy in the stakeholder context
• Stakeholder exploration and analysis methods

Part 3 - Corporate strategy

• Corporate and product strategy vs. UX strategy
• UX integration in purpose, vision, mission & goals
• Whoever sells the best experience wins
• UX management as risk minimization
• Experience Vision
• UX metrics & KPIs and what else counts here besides numbers

Part 4 - Agile working methods & UX

• Basics, clarification of terms & the most important agile vocabulary (Content Haufe Akademie)
• UX & agile: A dream couple with relationship problems
• Options for Scrum integration

Summary: The 10 most important steps from UX design to UX management

In this two-and-a-half-hour live webinar, we will delve deeper into your practical topics with the Lean Coffee format and answer your individual tricky questions that go beyond the learning content.

Additional impulses as part of the Lean Coffee:

•      Vision, mission, strategy, goals and plan - definitions
•      Bonus content for stakeholder analysis: Personality types

This self-learning phase uses interactive learning materials to teach the following key topics:

• Specify requirements & develop design solutions
• UX experts as moderators in digital change
• UX workshop formats and methods for co-creation with stakeholders
• From inefficient to effective meetings
• From meeting to workshop: tips & tricks for a good team experience
• Co-creation: methodically bringing users & business together
• The real magic behind design sprints and efficient alternatives
• Requirements management: intersections of user needs and business objectives
• UX issues with added value
• Methods for evaluation, structuring and prioritization

How can I design better meetings and workshops and thus make a valuable contribution to the success of communication?
This three-hour intensive workshop (live webinar) focuses on interactive collaboration around idea generation and product requirements.

There is also space for joint reflection on the self-learning phase and for answering questions.

•      WarmUp
•      Your meeting and workshop pain and practical tips & tricks as painkillers
•      Design studio
•      Speed prototyping with AI

This self-learning phase uses interactive learning materials to teach the following key topics:

• Dev / Design / Research / Content Ops
• UX roles & responsibilities
• Job advertisements & recruiting of UX professionals

This two-and-a-half-hour online workshop concludes the joint learning journey. Depending on the personal focus of the participants, there is still room for any desired and special topics and final open questions for their own work context.

Then it's time to plan the transfer of what you have learned into practice for your personal UX management future.

•      WarmUp
•      Exchange & review
•      Final open questions from practice
•      Exercise: Emotional Meetup or similar.
•      Review of job advertisements
•      UX integration & next steps:
•      Concrete planning aids with ChatGPT
•      Feedback & conclusion