Blended learning

Advanced training in UX Management

Develop user experience strategies, manage processes, optimize products

This blended learning is held in German.
A close integration of customer centricity, corporate strategy and innovative technology such as artificial intelligence (AI) forms the basis for risk minimization in uncertain times and sustainable success. With structured UX management, you support the design process in organizational development and thus not only increase the company's level of maturity, but also the chance of success in markets where a holistically positive product experience has become the decisive factor against the competition. Digital transformation goes beyond pure agility or a focus on technology, as many failed transformations in recent years have shown. This training accompanies you over 5 months with didactically high-quality self-study modules for your own learning pace and intensive online workshops together with like-minded people. It is equipped with many practical "UX hacks" that you can use to achieve greater effectiveness in everyday life. Of course, this also includes the use of generative artificial intelligence (e.g. ChatGPT) to increase efficiency or provide quick inspiration during the analysis phase. Have you already tried a few things regarding UX in your company and finally want to make progress? We'll help you untangle the knots and understand the business mechanisms behind it. This training enables you to learn in a flexible and practice-oriented way and to transfer the knowledge directly to your context while working. You will be well prepared for the challenges and opportunities in UX management, even in times of change brought about by AI.
Module 1: Webinar
1 hour
Onboarding & community introduction
Onboarding & community introduction

In the first webinar, you will receive a comprehensive introduction to your training with a focus on:

  • Course structure, tooling, procedure
  • Boards and information architecture for the exercises
  • Community support
  • Details of the examination procedure
  • The concept of learning sponsorship
  • Clarification of AI tools
Module 2: Self-study phase with webinar
1 hour
UX Management - Understanding the UX process and making it comprehensible
UX Management - Understanding the UX process and making it comprehensible

The second webinar at the start of your training will focus on the following topics:

  •     Getting to know the trainer/author
  •     Your context, challenges and expectations
  •     Develop and track personal objectives
  •     Exercise: Making UX tangible without talking about it
  •     AI: Miro AI features in practice

The first self-study unit deals with this content by way of introduction:

  •     Introduction of UX management
  •     The design behind the design
  •     Relevance for the purchase and usage decision
  •     Management methods from yesterday to today
  •     Business Value of User Centered Design
  •     The challenge of UX management
  •     Understanding the problem before the solution
  •     Develop and track personal objectives
Module 3: Self-study phase
12 hours
Psychology, workflows & principles
Psychology, workflows & principles

This self-learning phase uses interactive learning materials to teach the following key topics:

 

UX Psychology

  • Brain research: Why UX makes the difference
  • Relevant basics of neuro-psychology: perception, behavior and motivation
  • Why stories are so important
  • Relevance and resonance
  • Why agile working is so brain-friendly
  • Innovation needs daydreams & freedom

 

UX & Usability Frameworks & Definitions

  • Design and non-being - The beautiful burden of the concept of design
  • UX is not UI
  • UX/Usability Frameworks & Definitions
  • Similarities and differences: Top Tasks, Design Thinking, Jobs To Be Done and agile methods and schools of thought
  • Which design process is the right and best?

 

UX principles as a tool kit for management practice

  • Principles as effective and flexible guideposts in uncertain times
  • UX principles for design from cognitive psychology
  • UX principles for design and agile product development processes
  • UX principles for the strategy
Module 4: Webinar
1 hour
UX management as a new action strategy in corporate management
UX management as a new action strategy in corporate management

This one-hour live webinar will focus on the following topics:

  •      Impulse: Rules and principles in UX management
  •      Reflection on the exercises from the self-learning phase,
  •      Answering questions
Module 5: Self-study phase
3 hours
Discovery I: Understanding user context & managing in a team
Discovery I: Understanding user context & managing in a team

This self-learning phase uses interactive learning materials to teach the following key topics:

  • UX outcome: needs and requirements analysis from the user's perspective
  • Identify user groups and types
  • Personas for business processes instead of for the drawer
  • Context analysis & user research methods: Determine needs, tasks, motivation and usage contexts
  • Uncover potential for improvement in existing products
  • Customer journey as a central management tool
  • Usable competitive intelligence with less effort
  • Which UX methods do I use when in the project?
Module 6: Webinar
4 hours
Intensive workshop: Discovery methods and tools for users & change of perspective
Intensive workshop: Discovery methods and tools for users & change of perspective

In this four-hour intensive workshop (live webinar), we will test some of the best methods for changing perspectives and combine them with AI tools. You will receive tried-and-tested templates and prompts.
Depending on the practical requirements of the group, we will focus on the following topics. In addition, there is room for joint reflection on the exercises from the self-learning phase and for answering questions.

  •      Explorative interviews on experience & requirements
  •      Do's & don'ts in the interview context
  •      Generating guides with AI, tools in comparison
  •      Pragmatic evaluations
  •      Impulse on methods with practical examples
  •      What job does the persona have? Different persona approaches in practice
  •      Empathy maps
  •      Personas with AI - helpful features and pitfalls
  •      Customer lifecycle & needs mapping - with and without AI support
  •      Optional: flash demo & team demo

 

Module 7: Self-study phase
14 hours
Discovery II: Understanding & managing the business context
Discovery II: Understanding & managing the business context

This self-learning phase uses interactive learning materials to teach the following key topics:

 

Part 1 - Needs and requirements analysis from a business perspective

  • Business value of UX and anchoring in organizational development
  • Digital transformation: from feature thinking to change thinking
  • Digital (UX) transformation, value creation and leadership models
  • UX between silos and as a bridge builder
  • UX visibility in the company
  • UX management & the mandate for change
  • Ambidexterity: UX between exploitation and exploration

Part 2 - Stakeholder management

  • Typical challenges in change management
  • Empathy in the stakeholder context
  • Stakeholder exploration and analysis methods

Part 3 - Corporate strategy

  • Corporate and product strategy vs. UX strategy
  • UX integration in purpose, vision, mission & goals
  • Whoever sells the best experience wins
  • UX management as risk minimization
  • Experience Vision
  • UX metrics & KPIs and what else counts here besides numbers

Part 4 - Agile working methods & UX

  • Basics, clarification of terms & the most important agile vocabulary (Content Haufe Akademie )
  • UX & agile: A dream couple with relationship problems
  • Options for Scrum integration

Summary: The 10 most important steps from UX design to UX management

Module 8: Webinar
2.5 hours
Lean coffee and reflection
Lean coffee and reflection

In this two-and-a-half-hour live webinar, we will delve deeper into your practical topics with the Lean Coffee format and answer your individual tricky questions that go beyond the learning content.

Additional impulses as part of the Lean Coffee:

  •      Vision, mission, strategy, goals and plan - definitions
  •      Bonus content for stakeholder analysis: Personality types
Module 9: Self-study phase
9 hours
Designing Conversations
Designing Conversations

This self-learning phase uses interactive learning materials to teach the following key topics:

 

  • Specify requirements & develop design solutions
  • UX experts as moderators in digital change
  • UX workshop formats and methods for co-creation with stakeholders
  • From inefficient to effective meetings
  • From meeting to workshop: tips & tricks for a good team experience
  • Co-creation: methodically bringing users & business together
  • The real magic behind design sprints and efficient alternatives
  • Requirements management: intersections of user needs and business objectives
  • UX issues with added value
  • Methods for evaluation, structuring and prioritization
Module 10: Webinar
3 hours
Intensive workshop: Designing Conversations
Intensive workshop: Designing Conversations

How can I design better meetings and workshops and thus make a valuable contribution to the success of communication?
This three-hour intensive workshop (live webinar) focuses on interactive collaboration around idea generation and product requirements.

There is also space for joint reflection on the self-learning phase and for answering questions.

  •      WarmUp
  •      Your meeting and workshop pain and practical tips & tricks as painkillers
  •      Design studio
  •      Speed prototyping with AI
Module 11: Self-study phase
3 hours
UX Operation & Management
UX Operation & Management

This self-learning phase uses interactive learning materials to teach the following key topics:

  • Dev / Design / Research / Content Ops
  • UX roles & responsibilities
  • Job advertisements & recruiting of UX professionals
Module 12: Webinar
2.5 hours
Final workshop: UX management - mindset, toolset, skillset
Final workshop: UX management - mindset, toolset, skillset

This two-and-a-half-hour online workshop concludes the joint learning journey. Depending on the personal focus of the participants, there is still room for any desired and special topics and final open questions for their own work context.

Then it's time to plan the transfer of what you have learned into practice for your personal UX management future.

  •      WarmUp
  •      Exchange & review
  •      Final open questions from practice
  •      Exercise: Emotional Meetup or similar.
  •      Review of job advertisements
  •      UX integration & next steps:
  •      Concrete planning aids with ChatGPT
  •      Feedback & conclusion

Contents

  • UX management - Understanding the UX process and making it comprehensible
  • UX Psychology
  • UX & Usability Frameworks & Definitions
  • UX principles as a tool kit for management practice
  • Discovery I: Understanding users& managing in a team
  • Discovery II: Understanding & managing the business context
  • Designing Conversations Specify requirements & develop solutions
  • UX Operation & Management

How do you learn in this training course?

This course offers you a digital blended concept that has been developed for part-time learning. With a time budget of 3-4 hours per week, you are sure to reach your goal. Alternatively, you can schedule the learning units flexibly. This is how you learn in this course:

Self-study phases: Learn independently, at your own pace and whenever you want. Our courses offer you didactically high-quality learning material with videos, articles, interactive exercises, quizzes and learning checks.

Live webinars: In regular online seminars, you meet your trainer in person. You will receive answers to your questions, specific assistance and instructions on how to deepen your knowledge and apply the skills you have acquired in practical exercises.

Learning community: A digital learning community is available to you throughout the course. Exchange ideas with other participants and the trainer and ask questions.

Learning environment: In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.

Future Jobs Club: Get exclusive access to a business network, micro-learningssparks), news and future work hacks.

Certificate of attendance and Open Badge: As a graduate of the course, you will receive a certificate of attendance and an Open Badge, which you can easily share in professional networks (e.g. LinkedIn).

Your benefit

  • you learn to sensitize your company to the meaning and purpose of UX
  • you train users in a structured and value-adding way
  • you get orientation in the UX buzzword jungle
  • you learn to better understand and manage service providers
  • you can better understand stakeholder roles and convince them with the right arguments
  • you open up relevant areas of the company for the UX workflow
  • you gain practical experience in exercises - from knowledge to competence
  • you practise in practice to involve teams and superiors

Take an active part in our learning community and work with your own questions - this is how you will benefit most from this online training. This allows you to apply the content both in self-study and in practical exercises. This will optimize your customer experience - especially in turbulent times.

Methods

Well-founded trainer, presentations, practical exercises, self-reflection, discussions, work aids, group work on real projects of the participants and exchange of experience in the learning community.

Recommended for

People who work in UX/CX areas on the company side (in-house UX, enterprise UX, experience management, product teams, etc.) and want to (more strongly) establish and drive the topic.

In addition, the following professional groups receive valuable input for their daily work:

  • People from the fields of agilization and digital transformation who
  • have recognized customer centricity as a decisive building block for success.
  • People who want to be able to make better judgments when commissioning UX activities or services.
  • Product designers, CX managers, agile coaches, product owners, co-creators, product managers, business stakeholders, project managers, marketing managers, product developers, organizational developers, software developers, consultants.

As this is an advanced course, we recommend that you take the "Basic UX Management" training in advance (which can be booked as a classroom or online version).

Open Badges - Show what you can do digitally too.

Open Badges are recognized, digital certificates of participation. These verifiable credentials are the current standard for integration in career networks such as LinkedIn.

With them, you digitally demonstrate the competences you possess. After successful completion, you will receive an Open Badge from us.

Read more

Further recommendations for "Advanced training in UX Management"

Attendees comments

"The UX management training was a valuable experience that went far beyond the acquisition of theoretical knowledge. The lecturer guided the participants through their problems with impressive ease - in the time between the units, they were able to reflect on what they had learned and try it out directly in their day-to-day work. I particularly appreciated the holistic perspective. The training inspires me every day to consider not only user requirements but also economic aspects and, above all, communication with stakeholders in my work."

Martina Jacobs
UX Manager, TOOLPORT GmbH

After several training courses in the field of UX, I can clearly say that this one was the best and most value-adding! The exchange with the other participants, the methods and practical tips I learned and the comprehensive self-learning content helped me a lot to strategically advance our healthcare products at PLANFOX.

Annelie Götze
Head of UX, PLANFOX | XITASO GmbH, Augsburg

This training course impresses with its practical relevance, very good learning material and valuable workshops. The dedicated lecturer, the individual support and the networking with like-minded people are particularly good and make a practical transfer much easier. A worthwhile investment for anyone who wants to advance their career in the UX field.

Myriam Renner
Product Owner Website & UX Manager, Zurich Group Germany, Cologne
View into the product

Here you can get impressions of the training as well as information about the training topic.

Articles, interviews or whitepapers on the topic

The top 5 reasons for a UX manager in your company! 

Are you still lacking convincing arguments to persuade your boss to take part in UX Management training? We have compiled the most important arguments for you!

Download now

Insights into the world of a UX Manager at DZ BANK

DZ BANK is increasingly focusing on usability. Kira Borowsky is representative of this development: as UX Manager, she brings user centricity into many processes and thus provides the impetus for development. We met her for an interview. Challenges as a UX Manager:in Editorial department: "After studying Digital Media Communication in 2019, you [...]

Learn more here

UX management: the user journey as a recipe for success

The first website visit, the purchase and the recommendation to friends: The user journey is diverse and extremely important for companies. There are a few pitfalls to watch out for, as each touchpoint is essential for customers and therefore also a potential bounce point. Find out here what makes a good user journey and what role [...]

Learn more here

UX management: three reasons for more management attention

According to a future skills study by the Stifterverband, user-centered design has the second-highest demand for qualifications in the area of technological skills in Germany by 2023, with 79,000 people in need of training. However, many decision makers are worried that they will only die in beauty. With UX management, however, there is another perspective on the field and thus three reasons for more [...]

Learn more here

UX Manager: tasks, skills, salary

User experience is an important KPI for companies in all sectors, and can make the difference between the success and failure of products and services. A high level of customer satisfaction and a positive experience with a company's offering ensure long-term competitiveness and profitability. UX managers specialize in optimizing the user experience. We show you what the job description [...]

Learn more here

Articles, interviews or whitepapers on the topic

The top 5 reasons for a UX manager in your company! 

Are you still lacking convincing arguments to persuade your boss to take part in UX Management training? We have compiled the most important arguments for you!

Download now

Insights into the world of a UX Manager at DZ BANK

DZ BANK is increasingly focusing on usability. Kira Borowsky is representative of this development: as UX Manager, she brings user centricity into many processes and thus provides the impetus for development. We met her for an interview. Challenges as a UX Manager:in Editorial department: "After studying Digital Media Communication in 2019, you [...]

Learn more here

UX management: the user journey as a recipe for success

The first website visit, the purchase and the recommendation to friends: The user journey is diverse and extremely important for companies. There are a few pitfalls to watch out for, as each touchpoint is essential for customers and therefore also a potential bounce point. Find out here what makes a good user journey and what role [...]

Learn more here

UX management: three reasons for more management attention

According to a future skills study by the Stifterverband, user-centered design has the second-highest demand for qualifications in the area of technological skills in Germany by 2023, with 79,000 people in need of training. However, many decision makers are worried that they will only die in beauty. With UX management, however, there is another perspective on the field and thus three reasons for more [...]

Learn more here

UX Manager: tasks, skills, salary

User experience is an important KPI for companies in all sectors, and can make the difference between the success and failure of products and services. A high level of customer satisfaction and a positive experience with a company's offering ensure long-term competitiveness and profitability. UX managers specialize in optimizing the user experience. We show you what the job description [...]

Learn more here

Did you know?

This course is part of the certified Master Class "UX Manager:in". If you book the entire Master Class, you save 10-15 percent compared to booking the individual modules.

Joint online training
Booking number
30800
€ 2.990,- plus VAT
5 months
Online
3 Events
German
Events
Train several employees internally
Pricing upon request
  • Customized training courses according to your needs
  • Directly at your premises or online
  • Cost advantage from 5 participants
  • We contact you within 24 hours (Mon-Fri)
5 months
In-person or Online

This training is available as part of course:

Master Class UX Manager:in

Master Class UX Manager:in (Online)

Future Jobs Classes

Get ready for your job of the future and become a UX Manager.

Start dates and details

  Select time period
0 events
17.07.2025
Live online
Booking number: 30800
€ 2.990,- plus VAT.
€ 3,558.10 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Modules
5 months
Webinar
Onboarding & community introduction
Date
17.07.2025
Course
zoom
Schedule
Start 13:00, end approx. 14:00
Self-study phase with webinar
UX Management - Understanding the UX process and making it comprehensible
Date
24.07.2025
Course
zoom
Schedule
Start 12:00, end approx. 13:00
Webinar
UX management as a new action strategy in corporate management
Date
14.08.2025
Course
zoom
Schedule
Start 13:00, end approx. 14:00
Webinar
Intensive workshop: Discovery methods and tools for users & change of perspective
Date
18.09.2025
Course
zoom
Schedule
Start 13:00, end approx. 17:00
Webinar
Lean coffee and reflection
Date
09.10.2025
Course
zoom
Schedule
Start 14:30, end approx. 17:00
Webinar
Intensive workshop: Designing Conversations
Date
06.11.2025
Course
zoom
Schedule
Start 14:00, end approx. 17:00
Webinar
Final workshop: UX management - mindset, toolset, skillset
Date
20.11.2025
Course
zoom
Schedule
Start 09:00 am, end approx. 11:30 am
02.10.2025
Live online
Booking number: 30800
€ 2.990,- plus VAT.
€ 3,558.10 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Modules
5 months
Webinar
Onboarding & community introduction
Date
02.10.2025
Course
zoom
Schedule
Start 13:00, end approx. 14:00
Self-study phase with webinar
UX Management - Understanding the UX process and making it comprehensible
Date
09.10.2025
Course
zoom
Schedule
Start 13:00, end approx. 14:00
Webinar
UX management as a new action strategy in corporate management
Date
23.10.2025
Course
zoom
Schedule
Start 09:00 am, end approx. 10:00 am
Webinar
Intensive workshop: Discovery methods and tools for users & change of perspective
Date
20.11.2025
Course
zoom
Schedule
Start 13:00, end approx. 17:00
Webinar
Lean coffee and reflection
Date
15.01.2026
Course
zoom
Schedule
Start 09:00 am, end approx. 11:30 am
Webinar
Intensive workshop: Designing Conversations
Date
05.02.2026
Course
zoom
Schedule
Start 09:00, end approx. 12:00
Webinar
Final workshop: UX management - mindset, toolset, skillset
Date
19.02.2026
Course
zoom
Schedule
Start 09:00 am, end approx. 11:30 am
30.10.2025
Live online
Booking number: 30800
€ 2.990,- plus VAT.
€ 3,558.10 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Modules
5 months
Webinar
Onboarding & community introduction
Date
30.10.2025
Course
zoom
Schedule
Start 13:00, end approx. 14:00
Self-study phase with webinar
UX Management - Understanding the UX process and making it comprehensible
Date
06.11.2025
Course
zoom
Schedule
Start 12:00, end approx. 13:00
Webinar
UX management as a new action strategy in corporate management
Date
27.11.2025
Course
zoom
Schedule
Start 13:00, end approx. 14:00
Webinar
Intensive workshop: Discovery methods and tools for users & change of perspective
Date
15.01.2026
Course
zoom
Schedule
Start 12:30 pm, end approx. 4:30 pm
Webinar
Lean coffee and reflection
Date
19.02.2026
Course
zoom
Schedule
Start 12:30 pm, end approx. 3:00 pm
Webinar
Intensive workshop: Designing Conversations
Date
26.03.2026
Course
zoom
Schedule
Start 09:00, end approx. 12:00
Webinar
Final workshop: UX management - mindset, toolset, skillset
Date
16.04.2026
Course
zoom
Schedule
Start 09:00 am, end approx. 11:30 am
Sufficient places are still free.
Don't wait too long to book.
Fully booked.
Booking number: 30800
€ 2.990,- plus VAT.
€ 3,558.10 incl. VAT.
Details
5 months
Booking number: 30800
€ 2.990,- plus VAT.
€ 3,558.10 incl. VAT.
Details
5 months
Book later
You are welcome to make a non-binding advance reservation.
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Also bookable as in-house training
demand-oriented adaptations possible
on-site or live online for multiple employees
save time and traveling expenses
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.

About us – The Haufe Akademie

Your optimizer, innovator and companion since 1978 -
Your professional partner for professional development and seminars, training courses and topical conferences.

Whether on site, live online or in-house - our customised solutions, our claim to the highest level of consulting expertise and training tailored to your needs simplify the acquisition of skills for the working world of the future and sustainably facilitate professional development.

A wide range of seminars, individual coaching and our flexible formats support HR managers and decision-makers in shaping the future and developing employees, in-house teams and companies.

Experience the benefits of online training from the comfort of your own home. Our online formats meet the highest quality standards and are in no way inferior to face-to-face events in terms of practical relevance. Learn together live online in interactive groups or digitally at a time of your choice.

2,500+ further training
600,000+ apprentices per year
Over 95% positive reviews
2,500 trainers and coaches
17,500+ training courses held per year
Call us or send an email

Do you have any questions?

We are there for you Mon - Fri 8 a.m. - 5:00 p.m.

Stephanie Göpfert

Head of Customer Service

*Mandatory fields
FAQs

Questions & Answers

In our Questions & Answers (FAQ) section, you will find all the answers and the most frequently asked questions about your selected topic.