Strategic management

Developing and implementing successful corporate strategies

This training is held in German.
In addition to the "daily business", the management should also deal with increasing sales beyond the current core business and the future positioning of the company on the market. Based on the St. Gallen Management Model, you will learn how to develop and consistently implement successful growth strategies and innovative business models for companies.

Contents

Introduction to the St. Gallen Management Model and Strategic Management

  • Elements of the St. Gallen Management Model.
  • Connection between vision, culture, leadership, strategy, processes, organization and IT.

Vision: "guard rail" of corporate and strategic development

  • Vision: the origin and guiding principle of entrepreneurial activity.
  • Tried and tested techniques for developing visions. 
  • Integrating the vision into day-to-day business: "From paper into the minds of Employees".

Corporate culture: "autopilot" of employee behavior

  • Types of corporate culture, their characteristics and their open and secret rules.
  • A career-enhancing approach to alternative corporate cultures.
  • Proven tools for corporate culture analysis and development.
  • Concrete measures to create a corporate culture in agile times.

Strategy development and implementation planning in 5 steps

  1. Market segmentation: Selection of potentially attractive market segments (Where to play?).
  2. External analysis: analysis of the environment, industry, market, customers and competition.
  3. Internal analysis of core competencies.
  4. Creative development and financial evaluation of strategic options: SWOT, business case, risk analysis (How to win?).
  5. Objectives, measures and milestone planning (Objectives & Key Results - OKR).

Strategy implementation: adaptation of business processes and organizational structure

  • "Structure follows process follows strategy follows culture and vision".
  • "Operationalize, implement and secure the strategy!"
  • Adaptation of business processes and organizational structure.

Business model innovation and repositioning in a disruptive competitive landscape

  • Disruptions and the new market and strategy rules of the game.
  • Megatrends in the context of business models. 
  • Identification of new business areas as part of the Blue Ocean strategy.
  • Network economy and modern ecosystems: Functional specialists, system integrators and platform companies. 
  • The best tools for business model design (buyer-benefit matrix, canvas, etc.).

Learning environment

In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.

Your benefit

  • Using specific company examples and your own company, you will develop a growth strategy and an innovative business model for disruptive markets in group work.
  • You successfully integrate vision and corporate culture development into your management work.
  • You can use the best tools for strategy and business model development and implementation in your day-to-day business.

Methods

Lecture with many case studies, intensive individual and group work, exchange of experiences and discussion, strategic recommendations for your company and personal career advice for the participants.

Recommended for

Members of the Executive Board, heads of business units, managers, management consultants, Employees of planning teams, management assistants.

Open Badges - Show what you can do digitally too.

Open Badges are recognized, digital certificates of participation. These verifiable credentials are the current standard for integration in career networks such as LinkedIn.

With them, you digitally demonstrate the competences you possess. After successful completion, you will receive an Open Badge from us.

Read more

Further recommendations for "Strategic Management"

Attendees comments

"This training will help me a lot in my management work. The lecturer was very competent and experienced, there were lots of practical examples - a very good mix. My expectations in terms of content were more than fulfilled."

Axel Grawe
BancArt Jörg Zucker GmbH

"The content was well-founded, comprehensive and contained variable tools for daily work.
The speaker dealt with individual cases of the participants, was very dynamic and committed and gave concrete feedback."

Florian Städtler
SpielPlanVier EventMarketing GmbH

"I particularly liked the speaker's methodology: Many aspects were worked out in practical exercises."

Felix Keck
Global Logistics System (TRAXON) Europe GmbH, Frankfurt am Main

"I can recommend the training because the content was conveyed in a highly professional manner, the organization was flawless and the booking process could hardly have been easier."

Philipp Schumacher
Schuh & Co. Ltd.

"I particularly liked the fact that the trainer has a practical background and is very experienced and has up-to-date knowledge of the topic and the current economic situation. There were many examples from other companies that everyone knows and that are easy to understand."

Stefan Vömel
Rud. Otto Meyer Technik GmbH & Co. KG

"The speaker managed to convey his methodical, structured knowledge and practical know-how in such a way that the three days added maximum value."

Tomas Wirth
DATEV eG

Seminar evaluation for "Strategic Management"

4.5 from 5
with 427 reviews
training content:
4.3
Content comprehensibility:
4.5
Practical relevance:
4.4
Trainer expertise:
4.8
Participant orientation:
4.5
Method variety:
4.4
On-site training together
Booking number
9244
€ 2.240,- plus VAT
3 days
in 9 locations
9 Events
German
In-person trainings
Joint online training
Booking number
32002
€ 2.240,- plus VAT
3 days
Online
3 Events
German
Live online events
Train several employees internally
Pricing upon request
  • Customized training courses according to your needs
  • Directly at your premises or online
  • Cost advantage from 5 participants
  • We contact you within 24 hours (Mon-Fri)
3 days
In-person or Online

This training is available as part of course:

Future Management Program: Strategy - AI - Change

Start dates and details

  Select time period
0 events
07.07.2025
Live-Online
Booking number: 32002
€ 2.240,- plus VAT.
€ 2,665.60 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Days & Times
3 days
Limited number of participants

Monday, 07.07.2025

09:00 am - 5:00 pm

Tuesday, 08.07.2025

09:00 am - 5:00 pm

Wednesday, 09.07.2025

08:00 am - 4:00 pm

16.07.2025
Frankfurt a. M./Bad Nauheim
Booking number: 9244
€ 2.240,- plus VAT.
€ 2,665.60 incl. VAT.
Venue
DOLCE Hotels & Resorts Bad Nauheim
DOLCE Hotels & Resorts Bad Nauheim
Elvis-Presley-Platz 1, 61231 Frankfurt a. M./Bad Nauheim
Room rate: € 144,39 plus VAT.
Arrival via Deutsche Bahn
Train tickets to this event starting at € 51,90.
Days & Times
3 days
Limited number of participants

Wednesday, 16.07.2025

09:00 am - 5:00 pm

Thursday, 17.07.2025

09:00 am - 5:00 pm

Friday, 18.07.2025

08:00 am - 4:00 pm

Fee includes

The participation fee includes

  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.

The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

15.09.2025
Berlin
Booking number: 9244
€ 2.240,- plus VAT.
€ 2,665.60 incl. VAT.
Venue
centrovital Hotel
centrovital Hotel
Brauereihof 6, 13585 Berlin
Room rate: € 126,16 plus VAT.
Arrival via Deutsche Bahn
Train tickets to this event starting at € 51,90.
Days & Times
3 days
Limited number of participants

Monday, 15.09.2025

09:00 am - 5:00 pm

Tuesday, 16.09.2025

09:00 am - 5:00 pm

Wednesday, 17.09.2025

08:00 am - 4:00 pm

Fee includes

The participation fee includes

  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.

The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

20.10.2025
Frankfurt a. M./Oberursel
Booking number: 9244
€ 2.240,- plus VAT.
€ 2,665.60 incl. VAT.
Venue
elaya hotel frankfurt oberursel
elaya hotel frankfurt oberursel
Zimmersmühlenweg 35, 61440 Frankfurt a. M./Oberursel
Room rate: € 126,44 plus VAT.
Arrival via Deutsche Bahn
Train tickets to this event starting at € 51,90.
Days & Times
3 days
Limited number of participants

Monday, 20.10.2025

09:00 am - 5:00 pm

Tuesday, 21.10.2025

09:00 am - 5:00 pm

Wednesday, 22.10.2025

08:00 am - 4:00 pm

Fee includes

The participation fee includes

  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.

The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

26.11.2025
Munich/Feldkirchen
Booking number: 9244
€ 2.240,- plus VAT.
€ 2,665.60 incl. VAT.
Venue
Hotel Bauer Feldkirchen
Hotel Bauer Feldkirchen
Münchner Str. 6, 85622 Munich/Feldkirchen
Room rate: € 120,27 plus VAT.
Arrival via Deutsche Bahn
Train tickets to this event starting at € 51,90.
Days & Times
3 days
Limited number of participants

Wednesday, 26.11.2025

09:00 am - 5:00 pm

Thursday, 27.11.2025

09:00 am - 5:00 pm

Friday, 28.11.2025

08:00 am - 4:00 pm

Fee includes

The participation fee includes

  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.

The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

04.02.2026
Berlin
Booking number: 9244
€ 2.240,- plus VAT.
€ 2,665.60 incl. VAT.
Venue
Hotel Palace Berlin
Hotel Palace Berlin
Budapester Straße 45, 10787 Berlin
Room rate: € 148,59 plus VAT.
Arrival via Deutsche Bahn
Train tickets to this event starting at € 51,90.
Days & Times
3 days
Limited number of participants

Wednesday, 04.02.2026

09:00 am - 5:00 pm

Thursday, 05.02.2026

09:00 am - 5:00 pm

Friday, 06.02.2026

08:00 am - 4:00 pm

Fee includes

The participation fee includes

  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.

The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

09.03.2026
Live-Online
Booking number: 32002
€ 2.240,- plus VAT.
€ 2,665.60 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Days & Times
3 days
Limited number of participants

Monday, 09.03.2026

09:00 am - 5:00 pm

Tuesday, 10.03.2026

09:00 am - 5:00 pm

Wednesday, 11.03.2026

08:00 am - 4:00 pm

08.04.2026
Cologne
Booking number: 9244
€ 2.240,- plus VAT.
€ 2,665.60 incl. VAT.
Venue
Hotel Mondial am Dom Cologne
Hotel Mondial am Dom Cologne
Kurt-Hackenberg-Platz 1, 50667 Cologne
Room rate: € 148,71 plus VAT.
Arrival via Deutsche Bahn
Train tickets to this event starting at € 51,90.
Days & Times
3 days
Limited number of participants

Wednesday, 08.04.2026

09:00 am - 5:00 pm

Thursday, 09.04.2026

09:00 am - 5:00 pm

Friday, 10.04.2026

08:00 am - 4:00 pm

Fee includes

The participation fee includes

  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.

The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

18.05.2026
Munich
Booking number: 9244
€ 2.240,- plus VAT.
€ 2,665.60 incl. VAT.
Venue
Hyperion Hotel München
Hyperion Hotel Munich
Truderinger Straße 13, 81677 Munich
Room rate: € 148,12 plus VAT.
Arrival via Deutsche Bahn
Train tickets to this event starting at € 51,90.
Days & Times
3 days
Limited number of participants

Monday, 18.05.2026

09:00 am - 5:00 pm

Tuesday, 19.05.2026

09:00 am - 5:00 pm

Wednesday, 20.05.2026

08:00 am - 4:00 pm

Fee includes

The participation fee includes

  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.

The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

01.07.2026
Frankfurt a. M.
Booking number: 9244
€ 2.240,- plus VAT.
€ 2,665.60 incl. VAT.
Venue
Adina Hotel Frankfurt Neue Oper
Adina Hotel Frankfurt Neue Oper
Wilhelm-Leuschner-Straße 6, 60329 Frankfurt a. M.
Room rate: € 166,44 plus VAT.
Arrival via Deutsche Bahn
Train tickets to this event starting at € 51,90.
Days & Times
3 days
Limited number of participants

Wednesday, 01.07.2026

09:00 am - 5:00 pm

Thursday, 02.07.2026

09:00 am - 5:00 pm

Friday, 03.07.2026

08:00 am - 4:00 pm

Fee includes

The participation fee includes

  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.

The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

25.08.2026
Live-Online
Booking number: 32002
€ 2.240,- plus VAT.
€ 2,665.60 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Days & Times
3 days
Limited number of participants

Tuesday, 25.08.2026

09:00 am - 5:00 pm

Wednesday, 26.08.2026

09:00 am - 5:00 pm

Thursday, 27.08.2026

08:00 am - 4:00 pm

28.09.2026
Berlin
Booking number: 9244
€ 2.240,- plus VAT.
€ 2,665.60 incl. VAT.
Venue
Leonardo Royal Berlin Alexanderplatz
Leonardo Royal Berlin Alexanderplatz
Otto Braun Strasse 90, 10249 Berlin
Arrival via Deutsche Bahn
Train tickets to this event starting at € 51,90.
Days & Times
3 days
Limited number of participants

Monday, 28.09.2026

09:00 am - 5:00 pm

Tuesday, 29.09.2026

09:00 am - 5:00 pm

Wednesday, 30.09.2026

08:00 am - 4:00 pm

Fee includes

The participation fee includes

  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.

The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

Sufficient places are still free.
Don't wait too long to book.
Fully booked.
Training is guaranteed to take place
Booking number: 9244
€ 2.240,- plus VAT.
€ 2,665.60 incl. VAT.
Details
3 days
Limited number of participants
Fee includes

The participation fee includes

  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.

The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

Booking number: 32002
€ 2.240,- plus VAT.
€ 2,665.60 incl. VAT.
Details
3 days
Limited number of participants
Book later
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