Generative AI for decision makers
Planning, integration, and scaling: AI fundamentals, use cases, and implementation for business success
4.4
Contents
Use cases for artificial intelligence
- Fundamental concepts of artificial intelligence throughout the AI ecosystem.
- Prompt engineering for ChatGPT & Co. – Understanding LLMs and making the most of them.
- Method for identifying use cases along the value chain.
- Best practices from different areas and worst-case scenarios.
Conception and preparation
- Identifying potential use cases in the company through to AI organization.
- Identification of customer segments and suitable AI products.
- The necessary technological structure.
- Working with AI support: How to prepare processes for AI integration.
- Putting together a suitable team.
Integration and evaluation
- Analysis of the value chain and business processes.
- Definition of the jobs to be done and division into task packages.
- Creation of an application portfolio for generative AI.
- Goals and expectations in the context of AI, but realistic.
- Quickly test and scale AI ideas.
- Successful integration of a pilot project.
Learning environment
Your benefit
- You understand the concepts and definitions of artificial intelligence and recognize its potential.
- You generate your own ideas for AI applications, find suitable solutions, and test them successfully.
- You can create an application portfolio and define decision criteria.
- You will understand how to integrate AI solutions into your business processes, increase efficiency, and thereby secure your competitiveness.
- You recognize the risks and technical limitations of AI and are prepared for regulatory requirements such as the EU AI Act and the GDPR.
- You are familiar with legal aspects such as copyright, personal rights, and new third-party rights.
Methods
Input, discussion, group work, experiments in the ChatGPT environment.
Please bring a mobile device with you, ideally a laptop or tablet. For the most successful participation, we recommend registering with ChatGPT, Claude and Perplexity. Registration and entries are at your own risk.
Tool
Recommended for
decision makers, executives, department heads, division managers, those responsible for strategic corporate development, business development, and digitalization, as well as project and program managers.
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Ratings and feedback from our participants
Start dates and details
Tuesday, 24.02.2026
09:00 am - 5:00 pm
Wednesday, 25.02.2026
09:00 am - 5:00 pm
Tuesday, 19.05.2026
09:00 am - 5:00 pm
Wednesday, 20.05.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Thursday, 17.09.2026
09:00 am - 5:00 pm
Friday, 18.09.2026
09:00 am - 5:00 pm
Wednesday, 02.12.2026
09:00 am - 5:00 pm
Thursday, 03.12.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Monday, 22.02.2027
09:00 am - 5:00 pm
Tuesday, 23.02.2027
09:00 am - 5:00 pm
Training is guaranteed to take place- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
About us - The Haufe Akademie
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