More creative and innovative with artificial intelligence

Understanding artificial intelligence – from technology to business impact

• Discover what generative AI can do in a business context.
• Discover how AI links knowledge, supports decisions, and generates new ideas.
• Use thought models for AI-supported creativity and innovation.

AI as a co-innovator and creative partner

• Use AI as a source of ideas, a sparring partner, and a critic.
• Use Prompt Design to create strategic communication with AI.
• Practice changing perspectives, problem solving, and disruptive thinking in practical exercises.

Visual intelligence and storytelling with AI

• Create concept images, mood boards, and presentations.
• Use tools such as DALL·E and Midjourney for communication design.
• Understand how AI recognizes and implements emotions, impact, and brand identity.

From idea to implementation—with AI agents and workflows

• Distinguish between assistants and autonomous agents.
• Develop AI-supported innovation processes.
• Integrate tools such as Make.com or Miro.
• Learn how an automated idea pipeline for product and marketing innovation works using a practical example.

AI as a coach for creative teams

• Optimize innovation workshops and team processes with prompt engineering.
• Use AI-supported feedback and evaluation methods for ideas.
• Try out the digital version of the "Guildford Creativity Test."

The future of creativity and innovation in business

• Work with hybrid intelligence: humans and machines innovate together.
• Use AI as a mirror, amplifier, and accelerator of team creativity.
• Explore the future: From tool thinking to AI-based innovation ecosystems.