Product discovery: structure, methods and success factors

This course offers you a digital blended concept that has been developed for part-time learning. With a time budget of 3-4 hours per week, you are sure to reach your goal. Alternatively, you can schedule the learning units flexibly. This is how you learn in this course:

Self-study phases: Learn independently, at your own pace and whenever you want. Our courses offer you didactically high-quality learning material with videos, articles, interactive exercises, quizzes and learning checks.

Live webinars: In regular online seminars, you will meet the trainer in person. You will receive answers to your questions, specific assistance and instructions on how to deepen your knowledge and apply the skills you have acquired in practical exercises.

Learning community: A digital learning community is available to you throughout the course. Exchange ideas with other participants and the trainer and clarify your questions.

Learning environment: In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.

Future Jobs Club: Get exclusive access to a business network, micro-learningssparks), news and future work hacks.

Certificate of attendance and Open Badge : As a graduate of the course, you will receive a certificate of attendance and an Open Badge, which you can easily share in professional networks (e.g. LinkedIn).

• After the training , you will be able to transform innovative ideas into digital services and business models and market them successfully.
• After the training , you will know important methods and tools of digital product management.
• You are familiar with the Business Model Canvas, Business Model Navigator, Product Discovery, Product Delivery and PLM 4.0.
• You know what is important in the product life cycle 4.0. 
• You are able to conceptualize and implement product marketing and launch management of digital products and services. 
• You will gain an overview of product management in an agile context.

Take an active part in our learning community and work with your own questions - this is how you will benefit most from this online training. This allows you to apply the content both in self-study and in practical exercises. This will optimize your customer experience - especially in turbulent times.

Dr. Christian Becker