Contents
Lecture type and style
- Which type: lecture, edutainment or keynote?
- Entertainer, motivator, ambassador - what type of speaker are you?
Structure and dramaturgy
- The 4 big points of excellent presentations and keynotes.
- Create a direction plan, dramaturgy and tension curve.
- Select and anchor the common thread and core messages.
Content and "hooks"
- What content works?
- The 9 secret codes of an impressive presentation.
- Suitable "hooks" for an ingenious opening and attention in the first 10 seconds.
- Creating real wow moments.
Techniques and methods
- Triggers and psychological hacks for a real presentation highlight: The "Hook & Hold Method", the "Silent Technique" and the ordering technique such as the "Twist in the Tail" method set effective accents, focus the audience's attention and anchor the messages.
- Find and incorporate the 3 "diamonds" of a presentation.
- Place call-to-actions in the presentation.
- Smart effects and clever triggers.
- The "5-second rule" and "90-second challenge".
Body language and presence
- What body language and gestures are effective?
- Tricks and strategies show presence and demonstrate sovereignty.
Interaction with the audience
- Interacting with the audience - should I do it and how?
- Avoid strategic mistakes.
Dealing with challenging situations
- SOS tricks for unexpected moments.
- Disruptors, technical failures and how you can make them the highlight of your presentation.
Tops and flops for slides, flipcharts, utensils and aids.
Learning environment
Once you have registered, you will find useful information, downloads and extra services relating to this training course in your online learning environment.
Your benefit
The participants
- can inspire people with ideas, products or visions.
- gain persuasive power and presentation skills and achieve the "memory effect".
- transform complex or "dry" topics into gripping stories and arouse emotions.
- receive techniques for spontaneity and confidence in any situation.
- practise techniques for a confident and self-assured appearance.
- communicate clearly and precisely and get to the heart of the matter.
- develop their charismatic presence and impact to captivate with voice, gestures and facial expressions.
- know the points to generate customer trust and credibility.
- take the listener's perspective and understand what their audience really needs.
- know the success factors of structure, clear argumentation and logic.
- can transfer the newly acquired knowledge and skills to other situations such as meetings and negotiations.
Methods
Expert input, examples of best practices, live performances, individual and group exercises, practice sequences with feedback from participants and personalized tips.
Recommended for
Specialists and managers who want to speak confidently both within the company and in public, as well as junior managers who want to prepare for new representative tasks. The workshop is also suitable for sales employees, sales managers, key account managers, product presenters and promoters.
Further recommendations for "Practical workshop on inspiring presentations and keynotes"
Start dates and details
Thursday, 06.11.2025
09:00 am - 5:30 pm
Friday, 07.11.2025
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Monday, 04.05.2026
09:00 am - 5:30 pm
Tuesday, 05.05.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Thursday, 03.09.2026
09:00 am - 5:30 pm
Friday, 04.09.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.