E-Recruiting Advanced - from active sourcing to performance recruiting

The first part of the seminar will give you an overview of the most successful recruiting tools and channels.

Afterwards, you will work together in the group to determine the main topics that will be covered in greater depth - from best practice to a live check of your activities as an employer. These include, among others:

E-Recruiting and Employer Branding
You present your current e-recruiting and employer branding strategy and the relevant target group. Together in the group, you will analyze the strategy, review it and develop it further. Among other things, you will look at relevant job advertisements and review the selection of suitable online job boards, particularly with regard to target group and budget.

The focus is on:

• Career pages.
• Online job advertisements.
• Management systems for applicants.
• Selection of suitable job boards.
• Candidate Experience.
• Return on investment.
• Recruiting strategies.

Active sourcing for advanced users
You will use live research to determine the potential of active sourcing based on specific job advertisements and take a detailed look at LinkedIn, XING and Google:

• Your make-or-buy decision.
• XING TalentManager.
• LinkedIn Recruiter.
• Google X-Ray.
• Addressing your potential candidates.

Social media recruiting on private networks

You evaluate the possibilities of social media recruiting via activities on private networks, such as Instagram and LinkedIn, for your company.
You look at, for example:

• Instagram and Facebook.
• LinkedIn.
• TikTok.
• Performance recruiting incl. funnels.

AI in everyday recruiting

Learn how artificial intelligence can revolutionize recruiting, especially through the use of ChatGPT:

• Automated CV analysis: Quick identification of qualified candidates.
• AI-supported interviews: Efficient initial interviews for aptitude testing.
• Optimized applicant communication: initial contact and ongoing interaction.
• AI in active sourcing: targeted research of potential candidates.
• Job advertisements and career pages: Automated text creation of content.

Even more recruiting and employer branding
You will explore further recruiting measures that will help you in the short and long term. Discover for yourself and your company the benefits of "Employees recruit employees" programs, "Recruitainment" and other possibilities, such as

• Referral programs.
• Rating portals such as kununu.