E-Recruiting Advanced - from active sourcing to performance recruiting

The first part of the seminar provides an overview of the most successful recruiting tools and channels.

The group then jointly determines the main topics to be covered in greater depth - from best practice to a live check of the respective activities as an employer. These include, among others:

E-recruiting and employer branding
Participants present their current e-recruiting and employer branding strategy and the relevant target group. The strategy is analyzed, reviewed and further developed together in the group. Among other things, relevant job advertisements are included and the selection of suitable online job exchanges is examined, particularly with regard to target group and budget.

The focus is on

• Career pages.
• Online job advertisements.
• Management systems for applicants.
• Selection of suitable job boards.
• Candidate Experience.
• Return on investment.
• Recruiting strategies.

Active sourcing for advanced users
Determine the potential of active sourcing based on specific job advertisements in live research and take a detailed look at LinkedIn, XING and Google:

• Make-or-buy decision.
• XING TalentManager.
• LinkedIn Recruiter.
• Google X-Ray.
• Addressing potential candidates.

Social media recruiting on private networks

Evaluate the possibilities of social media recruiting via activities on private networks, such as Instagram and LinkedIn, for your own company.
For example, with a view to:

• Instagram and Facebook.
• LinkedIn.
• TikTok.
• Performance recruiting incl. funnels.

AI in everyday recruiting

Learn how artificial intelligence can revolutionize recruiting, especially through the use of ChatGPT:

• Automated CV analysis: Quick identification of qualified candidates.
• AI-supported interviews: Efficient initial interviews for aptitude testing.
• Optimized applicant communication: initial contact and ongoing interaction.
• AI in active sourcing: targeted research of potential candidates.
• Job advertisements and career pages: Automated text creation of content.

Even more recruiting and employer branding
Explore other recruiting measures that can be helpful in the short and long term. Discover the benefits of "employees recruit employees" programs, "recruitainment" and other possibilities for your own company, e.g:

• Referral programs.
• Rating portals such as kununu.