Contents
Module 1: Basics of behavioral science & green nudges
- Psychological barriers that prevent sustainable behavior.
- Definition and objectives of green nudging to promote sustainable action.
- Green nudges in practice: examples from the areas of energy, waste and recycling, nutrition, trade and water.
Trainer: Matthias Höppner
Module 2: Promoting behavioral change
- Focus on behavioral sciences - what are the possible applications?
- The process of changing key behavior.
- Presentation of various frameworks that promote sustainable behavior without imposing bans or restrictions.
- Exercise on the COM-B framework.
Trainer: Dr. Laura Sommer
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
- Understanding the psychological basis of decisions in the area of sustainability.
- Promoting behavioral change without prohibitions or restrictions - with a focus on sustainable decision design.
- Get to know the concept of green nudging.
- Successfully implementing green nudges in the company using practical examples.
Methods
Trainer input, group and individual exercises, best-practice examples of green nudges, frameworks from behavioral science, exchange of experiences, practical workshop.
Recommended for
The training is aimed at sustainability officers, change agents, environmental managers or decision-makers in companies as well as anyone who is interested in promoting environmentally friendly behavior and wants to initiate a real change towards more sustainability. No prior knowledge is required.
Further recommendations for "Triggering sustainable behavior: Green nudging in the company"
Seminar evaluation for "Initiating sustainable behavior: Green Nudging in the company"







Start dates and details

Wednesday, 10.09.2025
09:00 am - 12:00 pm
Wednesday, 17.09.2025
09:00 am - 1:00 pm

Wednesday, 05.11.2025
09:00 am - 12:00 pm
Wednesday, 12.11.2025
09:00 am - 1:00 pm

Wednesday, 04.02.2026
09:00 am - 12:00 pm
Wednesday, 11.02.2026
09:00 am - 1:00 pm