AI and Data Projects: Introductory Course in Machine Learning and Data Mining
The basic technical course for your own AI and data projects
Did you know?
This course is part of the certified "AI Manager" Master Class. When you book the entire Master Class, you save over 20%compared to booking the individual modules.
After the introduction and an introduction to the learning environment, we get straight into the topic: Your:e trainer will go through a first complete pipeline with you, from data preparation to training the data model.
- Introduction to Learning from Data
- Data types: structured, unstructured, and time series
- The CRISP-DM Process for Data Projects
- Data Mining in a Business Context: Similarity Analyses and Use Cases
- Data Preparation, Models & Tools (Clustering)
- Evaluation, Deployment, and Effort & Risks
- A Comparison of Regression and Classification
- Goals & Areas of Application
- Data Preparation
- Initial Models: Linear Regression and Decision Trees
- Evaluation Using Appropriate Metrics
- Deployment, Effort, and Risks
After a group review of the material covered in the initial self-study phases, participants will delve deeper into the subject matter through hands-on exercises and practical examples.
- How LLMs Work and Text Generation
- Decoding Methods and Sampling
- Training and Common Challenges
- Potential Applications of Generative AI in Business
- Prompt Engineering: Methods, Limitations, and Best Practices
- Evaluation, Deployment & Environment, and Effort & Risks
- Combining Data Sources with LLMs (RAG)
- Retriever and Generator Architecture
- Data Preparation and Model Selection for RAG Systems
- Evaluation and Deployment of RAG Applications
- Fundamentals of Intelligent Agents, Function Calling, and Tool Use
- Agent Architectures, Multi-Agent Systems, and Opportunities & Risks
Once all the questions in the self-study modules have been answered, students will reinforce their knowledge through practical exercises and apply it to real-world scenarios.
1. Fundamentals of Data and Data Mining
- Introduction to Learning from Data
- Data types: structured, unstructured, and time series
- The CRISP-DM Process for Data Projects
- Data Mining in a Business Context: Similarity Analyses and Use Cases
- Data Preparation, Models & Tools (Clustering)
- Evaluation, Deployment, and Effort & Risks
2. Fundamentals of Machine Learning
- A Comparison of Regression and Classification
- Goals & Areas of Application
- Data Preparation
- Initial Models: Linear Regression and Decision Trees
- Evaluation Using Appropriate Metrics
- Deployment, Effort, and Risks
3. LLMs: Fundamentals and Text Generation
- How LLMs Work and Text Generation
- Decoding Methods and Sampling
- Training and Common Challenges
- Potential Applications of Generative AI in Business
- Prompt Engineering: Methods, Limitations, and Best Practices
- Evaluation, Deployment & Environment, and Effort & Risks
4. RAG and AI Agents
- Combining Data Sources with LLMs (RAG)
- Retriever and Generator Architecture
- Data Preparation and Model Selection for RAG Systems
- Evaluation and Deployment of RAG Applications
- Fundamentals of Intelligent Agents, Function Calling, and Tool Use
- Agent Architectures, Multi-Agent Systems, and Opportunities & Risks
This course offers a digital blended learning approach designed for working professionals. Through a flexible combination of online seminars and self-study sessions, you’ll be sure to achieve your goals. Here’s what you’ll learn in this training program:
Learning environment: In your online learning environment, you will find useful information, downloads and extra services for this training course after you have registered.
Self-study phases: Learn independently, at your own pace and whenever you want. Our courses offer you didactically high-quality learning material.
Live webinars: In regular online seminars, you will meet your trainers in person. You will receive answers to your questions, specific assistance and instructions on how to deepen your knowledge and apply the skills you have acquired in practical exercises.
Learning Community:A digital learning community will be available to you throughout the course. trainers with other participants and the trainers , and ask any questions you may have.
Certificate of Completion and Open Badge:As a graduate of the class, you will receive a certificate of completion and an open badge, which you can easily share on professional networks (such as LinkedIn).
- You are able to technically evaluate specific AI use cases within your company.
- You can make informed decisions about the use of AI and communicate on an equal footing with technical experts .
- You understand how modern AI systems work—from traditional machine learning methods to generative AI.
- You'll learn how large language models are structured and how to use them effectively for text generation, automation, and decision support.
- You can effectively use prompt engineering and know how to achieve reliable results with generative AI.
- You'll develop an understanding of RAG systems and be able to use them to intelligently integrate internal company data.
- You'll learn how AI agents work and where they can be usefully applied.
- You'll develop a set of skills that are relevant for the future and are becoming increasingly important in the business world.
Take an active part in our online community and work with your own questions - this is how you will benefit most from this online training. This will allow you to apply the content both in self-study and in practical exercises.
Well-founded trainers, presentations, practical exercises, self-reflection, discussions, work aids, group work on participants' real projects and exchange of experience in the learning community.
This course is designed for anyone who wants to understand how modern AI—especially generative AI—really works and how it can be used effectively.
It is ideal for decision makers, product managers, project managers, as well as specialists and executives who use or want to implement AI in their companies or who want to manage AI projects.
The course also provides a structured and easy-to-understand introduction for beginners and those with some experience ( career changers ).
- Customized training courses
- Direct application in practice
- Efficient use of time and resources

