Technical product management compact

Role and task of technical product management

• Structure of product management processes: new and existing products on the market
• Tension between customers, costs, competition and creation
• How do we understand our mission?

Working principles

• Analysis of the competitive product portfolio
• Contribution margin today and tomorrow as a target figure
• Planning processes, expert network

Target determination

• Two poles: customer requirements and product range.
• Focal points: Competence analysis and brand positioning, strengths and weaknesses, customer evaluations.
• Formation of task packages, creation of business plans, derivation of target costing, excursus: agile approach.
• Coordination with development, sales, company management.

Successful project management

• Formation and management of teams for implementation.
• Customers in view: Test group, focus groups.
• Moderation and conflict; productive design of projects.
• The truth lies in the implementation.

From the idea to the market

• Stimulating ideas and idea selection.
• Requirements for development: Quality Function Deployment.
• Inclusion design and production.
• Prototype or simulation, quality assurance.
• Market launch, marketing, sales management.

Success in the market

• After Sales Review, Controlling.
• Control in the phases of the life cycle.
• Cooperation with sales.