Training
New
This training is held in German.
This training deepens your knowledge of technical product management and combines strategic approaches with operational methods. You will learn how to manage product lifecycles even more professionally, develop your portfolio with an eye to the future, integrate trends such as AI or ESG into your strategy and strengthen your market position. Using insights from neuroscience and the customer journey, you will design customer-focused, marketable solutions while integrating technical and commercial requirements. You will develop your skills to moderate teams and lead them without authority. Practical tools for controlling and pricing as well as peer-to-peer exchange round off the concept.
Contents
Product management basis Lifecycle management
- Product management matrix and extended product life cycle.
- In-depth study of the product concept, product structure and hierarchy, solution thinking.
- Challenges in future competition.
Looking further ahead, recognizing opportunities
- Product management audit as a common basis for product managers.
- Future workshop (with simulation of the Delphi method).
- Trends - technical (AI) and political (ESG)
- Consequences for your own portfolio.
- Creating ecosystems.
Purchasing decisions today and tomorrow
- Purchasing behavior (neuroscientific foundations and intercultural perspective) of individuals and groups.
- Customer journey and user experience.
- Supply Chain Management.
- Integrated cyber-physical systems.
- Product design.
- Service and customer service management.
Shaping the portfolio for the future
- Strategy, internationalization.
- Competence and portfolio development
- Focal points, steps
Lateral leadership and collaborative working
- Basics of lateral leadership.
- Social techniques in product management (customer research, moderation, etc.)
- Project teams
- Product realization, testing.
Product marketing mix modeling
- Value Proposition.
- Product and price.
- Content mission, content management.
- Product management and sales.
- Mix variation in the life cycle.
Controlling for PM
- Voice of the Customer.
- Goals, KPIs, business plan.
- Investment calculation.
- Price management.
Learning environment
Once you have registered, you will find useful information, downloads and extra services relating to this training course in your online learning environment.
Your benefit
You ...
- are familiar with solution thinking in technical product management.
- can strategically integrate trends and develop their portfolio in a future-oriented manner.
- have a strategic and operational horizon for their portfolio.
- design their customer research in a more targeted way using principles from neuroscience and the customer journey and develop customer-focused, marketable solutions.
- know how to combine technical and commercial requirements and develop their portfolio economically.
- are able to manage their product group constructively with other functions internally and externally, to develop it further and to exploit opportunities.
- gain an overview of different perspectives in an exchange with experienced colleagues.
Methods
Trainer input, case/best practice examples, detailed, practical exercises, individual/group work, discussion, exchange of experience, work aids support successful implementation in practice, simulation of the Delphi method.
Recommended for
Specialists and managers in technical product management, product development. (Senior) product managers, group product managers, product engineers, product specialists, product owners, portfolio managers, technical service managers, managers responsible for corporate development or new business areas, managers responsible for technical sales, sales engineers.
Further recommendations for "Technical product management - advanced knowledge for practitioners"
On-site training together
Booking number
41420
41420
€ 1.540,-
plus VAT
2 days
in 3 locations
3 Events
German
Joint online training
Start dates and details
10.07.2025
Munich
Booking number:
41420
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Days & Times
2 days
Limited number of participants
Thursday, 10.07.2025
09:00 am - 5:00 pm
Friday, 11.07.2025
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
03.11.2025
Cologne
Booking number:
41420
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Days & Times
2 days
Limited number of participants
Monday, 03.11.2025
09:00 am - 5:00 pm
Tuesday, 04.11.2025
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
29.01.2026
Live-Online
Booking number:
41422
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Thursday, 29.01.2026
09:00 am - 5:00 pm
Friday, 30.01.2026
09:00 am - 5:00 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
04.06.2026
Berlin
Booking number:
41420
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Days & Times
2 days
Limited number of participants
Thursday, 04.06.2026
09:00 am - 5:00 pm
Friday, 05.06.2026
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
23.09.2026
Live-Online
Booking number:
41422
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Wednesday, 23.09.2026
09:00 am - 5:00 pm
Thursday, 24.09.2026
09:00 am - 5:00 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Training is guaranteed to take placeThe next booking ensures this course will take place
Booking number:
41420
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Details
2 days
Limited number of participants
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Booking number:
41422
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Details
2 days
Limited number of participants
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
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