Strategic product management

Strategic requirements and tasks in product management

• Significance and current challenges.
• The role of product managers in strategy development.
• Organization of the workflow: more time for strategic topics and tasks.
• Best Practices.

The strategy process

• Contents and phases of strategy derivation.
• Success factors in the strategy process.

Strategy concepts, methods and tools

• Overview of strategy concepts: Business Strategy Canvas, Strategy Map.
• Selected strategic approaches: Growth, competition and positioning strategy.
• Strategy methods and tools: value creation analyses, SWOT analysis, portfolio analyses and strategies, product lifecycle strategies.
• Innovative business models and new approaches: Blue Ocean Strategy, disruptive business models.
• Use of artificial intelligence for strategy development and efficiency improvement.

Formulate, implement and monitor successful strategies

• Preparation of the business plan.
• Implementation planning and assessment of the impact on business performance, e.g., EBIT, KPIs.
• Successful presentation and communication of the product strategy.

Practical workshop on strategy development

• Application and transfer of content into practice.
• Development of concrete practical solutions.