Crash course in innovation management

Fundamentals of innovation management

• Importance of innovations.
• Best Practices.

The innovation process

• Generation of ideas and project evaluation of selected ideas.
• Conversion into marketable and profitable products and services.
• Lifecycle management: successful innovation mix in the lifecycle.
• Customer-oriented and efficient variant management.

Instruments of innovation management

• Creativity techniques, e.g. brainstorming or mind mapping.
• Valuation methods, market and customer analyses.
• Trend analyses based on megatrends to derive potential business areas, with a focus on digitalization.
• New approaches, e.g. design thinking, ambidexterity, business model innovation.
• Innovation controlling and KPIs.

Success factors of innovation management

• Strategic context and innovation-promoting corporate culture.
• Customer-oriented product developments and effects on business success, e.g. EBIT.
• How do we drive radical innovations and how do we turn incremental innovations into profitable services?

Practical workshop

• Case studies on the application of the methods.
• Workshops to transfer the theoretical content into business practice.