Strategic technology management in dynamic markets

Technology management at a glance

• What is technology management?
• What benefits can be achieved through systematic technology management, particularly with regard to radical/disruptive innovations?
• How can the tasks and processes in technology management be structured?
  • Operational and strategic approach to technology management.
  • Anchoring and interfaces in the company.
  • Role models and necessary skills in the company.
• What are the key success factors for the successful introduction and implementation of technology management?

Technology foresight

• Processes: How is technology scouting implemented?
  • Identification: How are trends and technologies systematically identified?
  • Evaluation: What does a new trend/technology mean for the company?
  • Integration into the organization: Who takes on which tasks in technology scouting?
  • Documentation and communication: What is the best way to transport information into the company?
• Methods: Where and how do you search in practice?
  • Search fields: How are search fields defined?
  • Scenario analysis: What are the benefits of future scenarios?
  • Technology radar: How can continuous monitoring be established?
• Success factors and limits.
• Exercise: Scenario analysis.

Technology strategy development and implementation

• Assessment of technologies using life cycle concepts.
• Evaluation of your own technology position.
• Corporate and competitive strategy and technology roadmap.
• Transfer of the roadmap to R&D program planning.
• Exercise: Core competence analysis and technology roadmapping.

Software support

• Overview of the tool landscape in the field of technology and innovation management.
• Roadmapping software study.
• Benefits of AI approaches in technology and innovation management.