Contents
Basics of pricing policy
- Objectives of the pricing policy
- Occasions for price decisions.
- Price-sales function
Price readiness of:the customer
- Demand elasticity.
- Price differentiation to exploit market potential.
- Factors influencing price perception.
Principles of final price determination
- Cost-plus pricing.
- Target Pricing.
- Full cost and partial cost accounting.
- Competitive pricing.
Pricing strategies
- Skimming and penetration strategies.
- Premium strategy, promotional prices.
- Short to long-term pricing strategies.
- Dynamic pricing.
Product price bundle
- Cost reduction through product price bundles.
- Communication of product price bundles.
Learning environment
Your benefit
- You know the relationship between price and sales.
- You are familiar with various pricing strategies.
- You know what the customer 's willingness to pay depends on.
- They are able to formulate prices and conditions within the framework of strategic considerations and operational implementation.
- You will receive an overview of the instruments of pricing policy.
Methods
trainer, discussion, group work, process support, presentation, best-practice examples, checklists and action plans.
Recommended for
Specialists and executives from product management, marketing, portfolio management, sales and key account management. CEOs - managing directors of small and medium-sized companies.
Further recommendations for "Pricing Express"
Seminar evaluation for "Pricing Express"
Start dates and details
Monday, 21.07.2025
1:30 pm - 5:00 pm
Monday, 03.11.2025
1:30 pm - 5:00 pm
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