Training
New
This training is held in German.
More and more companies are putting sustainability on their agenda and formulating ambitious goals. This is actually the perfect time to launch sustainable products and start sustainability initiatives. However, studies regularly reveal a discrepancy between aspiration and reality, the so-called intention-action gap. Get to know the basics of green nudging and find out how you can initiate behavioral changes without bans. You will receive valuable tools and frameworks from behavioral science to promote sustainable practices in your company.
Contents
Module 1: Basics of behavioral science & green nudges
- Psychological barriers that prevent sustainable behavior.
- Definition and objectives of green nudging to promote sustainable action.
- Green nudges in practice: examples from the areas of energy, waste and recycling, nutrition, trade and water.
Trainer: Matthias Höppner
Module 2: Promoting behavioral change
- Focus on behavioral sciences - what are the possible applications?
- The process of changing key behavior.
- Presentation of various frameworks that promote sustainable behavior without imposing bans or restrictions.
- Exercise on the COM-B framework.
Trainer: Dr. Laura Sommer
Learning environment
Once you have registered, you will find useful information, downloads and extra services relating to this training course in your online learning environment.
Your benefit
- You will learn about the psychological foundations of decisions in the area of sustainability.
- You will learn how you can influence behavioral change without prohibitions or restrictions. The focus is on how the decision design can be adapted to promote sustainable behavior.
- You know the concept of green nudging.
- You will receive numerous examples of green nudges and know how to implement them in your company.
Methods
Trainer input, group and individual exercises, best-practice examples of green nudges, frameworks from behavioral science, exchange of experiences, practical workshop.
The following third-party tool can be used in the event:
Recommended for
The training is aimed at sustainability officers, change agents, environmental managers or decision-makers in companies as well as anyone who is interested in promoting environmentally friendly behavior and wants to initiate a real change towards more sustainability. No prior knowledge is required.
Further recommendations for "Triggering sustainable behavior: Green nudging in the company"
Seminar evaluation for "Initiating sustainable behavior: Green Nudging in the company"
3.9 from 5
with 7 ratings
training content:
2.7
Content comprehensibility:
4
Practical relevance:
4
Trainer expertise:
4.6
Participant orientation:
4
Method variety:
4.1
Joint online training
Start dates and details
10.09.2025
Live-Online
Booking number:
36662
€ 690,- plus VAT.
€ 821.10 incl. VAT.
Course
zoom
Days & Times
1 * 3 hours + 1 * 4 hours
Limited number of participants
Wednesday, 10.09.2025
09:00 am - 12:00 pm
Wednesday, 17.09.2025
09:00 am - 1:00 pm
05.11.2025
Live-Online
Booking number:
36662
€ 690,- plus VAT.
€ 821.10 incl. VAT.
Course
zoom
Days & Times
1 * 3 hours + 1 * 4 hours
Limited number of participants
Wednesday, 05.11.2025
09:00 am - 12:00 pm
Wednesday, 12.11.2025
09:00 am - 1:00 pm
04.02.2026
Live-Online
Booking number:
36662
€ 690,- plus VAT.
€ 821.10 incl. VAT.
Course
zoom
Days & Times
1 * 3 hours + 1 * 4 hours
Limited number of participants
Wednesday, 04.02.2026
09:00 am - 12:00 pm
Wednesday, 11.02.2026
09:00 am - 1:00 pm
Training is guaranteed to take place
Booking number:
36662
€ 690,- plus VAT.
€ 821.10 incl. VAT.
Details
1 * 3 hours + 1 * 4 hours
Limited number of participants
Booking number:
36662
€ 690,- plus VAT.
€ 821.10 incl. VAT.
Details
1 * 3 hours + 1 * 4 hours
Limited number of participants
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.
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