Contents
Arguing and negotiating strategically
- Develop irresistible offers that make price negotiations superfluous.
- Increase the perceived value and reduce the risk for negotiation partners .
- Use win-win strategies to focus on added value.
Creating emotional connections through storytelling
- Build trust and sympathy through targeted storytelling techniques.
- Draw the negotiation partners to your side with emotional anchors.
- Making complex offers understandable and tangible in order to lower the decision-making hurdles.
Using neuro-linguistic programming (NLP) in negotiations
- Use linguistic anchors and reframing techniques to steer the negotiation in a targeted manner.
- Influence the behavior of negotiation partners through conscious communication and body language.
- Focus on the added value you have defined.
Consolidate negotiation successes and remove blockages
- Use the "Trim & Stack" technique to maximize the perceived value of your offer.
- Recognize blockages early on in the conversation and overcome them with tailor-made solutions.
- Negotiate successfully from a position of strength without compromising on price.
Mastering negotiations through strategic tactics
- Use FBI-based negotiation techniques to maintain an overview in difficult situations.
- Recognize and defuse unfair conversation techniques of the other person.
- Negotiate successfully, even if the other party takes an opposing position.
Practice-oriented negotiation exercises and role plays
- Focus on value rather than price in interactive exercises.
- Simulations of real negotiation scenarios to apply the techniques learned directly.
- Improve and develop your own negotiating skills through video analysis.
Learning environment
Once you have registered, you will find useful information, downloads and extra services relating to this training course in your online learning environment.
Your benefit
In this training
- Learn tools and strategies to shape negotiations from the outset so that concessions are no longer an issue.
- Practice how to use storytelling, value-oriented communication and NLP techniques to emphasize the added value of the offer and conduct negotiations with confidence.
- Learn to apply the "Value Equation" to maximize perceived value while minimizing perceived hurdles such as time and risk.
- train how you can use conscious speech patterns, body language and the power of suggestion to lead your counterpart to a decision that is favorable to you.
- you will receive feedback based on video analyses in order to improve and develop your own negotiating skills.
- you will put what you have learned into practice in interactive role plays and simulations and practise negotiations.
Methods
Interactive exercises, simulation of real negotiation scenarios, video analysis, NLP (neuro-linguistic programming), individual and group work.
Recommended for
Specialists and managers and anyone who negotiates frequently and wants to optimize their negotiation strategies.
Further recommendations for "Successful negotiation with psychology and strategy"
Start dates and details
Thursday, 23.10.2025
09:00 am - 5:00 pm
Friday, 24.10.2025
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Monday, 02.02.2026
09:00 am - 5:00 pm
Tuesday, 03.02.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.