The psychology of influence

Influence cleverly without manipulating

This training is held in German.
Can your superiors, colleagues and Employees be won over to your ideas? Are you able to encourage customers to buy your products? Do you manage to motivate yourself in the long term? You will score points in your day-to-day work if you can motivate yourself and others. Train your ability to influence in a practical way. Get to know tools to effectively and successfully increase the probability of getting what you need for the roles you take on in your professional and private life.

Contents

High practical content - lots of practical tips!

What is influencing and nudging?

Skillful adaptation of the formulations used and the real and verbal choice architecture offered:

  • Understand how you can use human needs and automatisms to successfully influence Employees, colleagues, superiors, customers and yourself.
  • Mastering the "dance" that effective influencing requires.

Underlying principles of influence

  • Humans are social beings who want to be highly valued. The first eight rules of influence arise from this motivation.

The eight rules of influence

  • Conscious and effective application of these rules of influence - in the company, with customers and with yourself.

Nudging tools in internal and external communication

  • Our brains are tuned for effectiveness and function according to a few basic default settings. Once you understand these, there are 10 different nudging tools, each of which measurably increases the likelihood of getting what you want.

In-depth application to own topics and action plan

  • In addition to understanding, it is always about internalizing. This is why we not only discuss our own situations, but also practice them intensively in role plays.

Learning environment

In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.

Your benefit

  • You strengthen your effectiveness in the interaction with customers, colleagues, superiors, Employees and yourself.
  • They recognize the key factors that influence other people.
  • You expand your toolbox for effective and benevolent influence.
  • You know how to achieve goals for customers, Employees, colleagues and superiors as well as for yourself.
  • You optimize your chances of success in exerting influence effectively and practically through nudging.
  • You develop your skills in communicating influence.
  • You discuss your specific situations with others.

Methods

Trainer input, case studies, intensive individual and group work, exchange of experiences and discussion, development of personal influencing strategies and personal counseling.

Recommended for

All specialists and managers who are challenged to exert a positive influence.

Open Badges - Show what you can do digitally too.

Open Badges are recognized, digital certificates of participation. These verifiable credentials are the current standard for integration in career networks such as LinkedIn.

With them, you digitally demonstrate the competences you possess. After successful completion, you will receive an Open Badge from us.

Read more

Further recommendations for "The Psychology of Influence"

Attendees comments

"I particularly liked the fact that an example was given for each rule, making the topic easier to understand and more lively."

Elena Brandes
Wolfsburg AG

Seminar evaluation for "The psychology of influence"

4.5 from 5
with 121 reviews
training content:
4.4
Content comprehensibility:
4.4
Practical relevance:
4.4
Trainer expertise:
4.9
Participant orientation:
4.6
Method variety:
4.4
View into the product

Here you can get impressions of the training as well as information about the training topic.

What you can expect in the training "The psychology of influence"
What you can expect in the training "The psychology of influence"
On-site training together
Booking number
4359
€ 1.540,- plus VAT
2 days
in 4 locations
4 Events
German
Events
Train several employees internally
Pricing upon request
  • Customized training courses according to your needs
  • Directly at your premises or online
  • Cost advantage from 5 participants
  • We contact you within 24 hours (Mon-Fri)
2 days
In-person or Online

Start dates and details

  Select time period
0 events
04.09.2025
Munich
Booking number: 4359
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Venue
Holiday Inn Unterhaching
Holiday Inn Unterhaching
Inselkammerstraße 7-9, 82008 Munich
Room rate: € 128,39 plus VAT.
Arrival via Deutsche Bahn
Train tickets to this event starting at € 51,90.
Days & Times
2 days
Limited number of participants

Thursday, 04.09.2025

10:00 am - 6:00 pm

Friday, 05.09.2025

09:00 am - 5:00 pm

Fee includes
The participation fee includes
  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
13.10.2025
Hamburg
Booking number: 4359
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Venue
Leonardo Hotel Hamburg City Nord
Leonardo Hotel Hamburg City Nord
Mexikoring 1, 22297 Hamburg
Arrival via Deutsche Bahn
Train tickets to this event starting at € 51,90.
Days & Times
2 days
Limited number of participants

Monday, 13.10.2025

10:00 am - 6:00 pm

Tuesday, 14.10.2025

09:00 am - 5:00 pm

Fee includes
The participation fee includes
  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
01.12.2025
Düsseldorf
Booking number: 4359
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Venue
voco Düsseldorf Seestern
voco Düsseldorf Seestern
Fritz-Vomfelde-Str. 38, 40547 Düsseldorf
Room rate: € 119,71 plus VAT.
Arrival via Deutsche Bahn
Train tickets to this event starting at € 51,90.
Days & Times
2 days
Limited number of participants

Monday, 01.12.2025

10:00 am - 6:00 pm

Tuesday, 02.12.2025

09:00 am - 5:00 pm

Fee includes
The participation fee includes
  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
24.03.2026
Mannheim
Booking number: 4359
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Venue
Mercure Hotel am Rathaus
Mercure Hotel am Rathaus
F7, 5-13, 68159 Mannheim
Arrival via Deutsche Bahn
Train tickets to this event starting at € 51,90.
Days & Times
2 days
Limited number of participants

Tuesday, 24.03.2026

10:00 am - 6:00 pm

Wednesday, 25.03.2026

09:00 am - 5:00 pm

Fee includes
The participation fee includes
  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Sufficient places are still free.
Don't wait too long to book.
Fully booked.
Training is guaranteed to take place
Booking number: 4359
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Details
2 days
Limited number of participants
Fee includes
The participation fee includes
  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Booking number: 4359
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Details
2 days
Limited number of participants
Fee includes
The participation fee includes
  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Book later
You are welcome to make a non-binding advance reservation.
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Also bookable as in-house training
demand-oriented adaptations possible
on-site or live online for multiple employees
save time and traveling expenses
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.

About us – The Haufe Akademie

Your optimizer, innovator and companion since 1978 -
Your professional partner for professional development and seminars, training courses and topical conferences.

Whether on site, live online or in-house - our customised solutions, our claim to the highest level of consulting expertise and training tailored to your needs simplify the acquisition of skills for the working world of the future and sustainably facilitate professional development.

A wide range of seminars, individual coaching and our flexible formats support HR managers and decision-makers in shaping the future and developing employees, in-house teams and companies.

Experience the benefits of online training from the comfort of your own home. Our online formats meet the highest quality standards and are in no way inferior to face-to-face events in terms of practical relevance. Learn together live online in interactive groups or digitally at a time of your choice.

2,500+ further training
600,000+ apprentices per year
Over 95% positive reviews
2,500 trainers and coaches
17,500+ training courses held per year
Call us or send an email

Do you have any questions?

We are there for you Mon - Fri 8 a.m. - 5:00 p.m.

Stephanie Göpfert

Head of Customer Service

*Mandatory fields
FAQs

Questions & Answers

In our Questions & Answers (FAQ) section, you will find all the answers and the most frequently asked questions about your selected topic.