The psychology of influence

What is influencing and nudging?

Skillful adaptation of the formulations used and the real and verbal choice architecture offered:

• Understand how you can use human needs and automatisms to successfully influence employees, colleagues, superiors, customers and yourself.
• Mastering the "dance" that effective influencing requires.

Underlying principles of influence

• Humans are social beings who want to be highly valued. The first eight rules of influence arise from this motivation.

The eight rules of influence

• Conscious and effective application of these rules of influence - in the company, with customers and with yourself.

Nudging tools in internal and external communication

• Our brain is tuned for effectiveness and functions according to a few basic default settings. Once you understand these, there are 10 different nudging tools, each of which measurably increases the likelihood of getting what you want.

In-depth application to own topics and action plan

• In addition to understanding, it is always about internalizing. This is why we not only discuss our own situations, but also practice them intensively in role plays.