Contents
What is influencing and nudging?
Skillful adaptation of the formulations used and the real and verbal choice architecture offered:
- Understand how you can use human needs and automatisms to successfully influence Employees, colleagues, superiors, customers and yourself.
- Mastering the "dance" that effective influencing requires.
Underlying principles of influence
- Humans are social beings who want to be highly valued. The first eight rules of influence arise from this motivation.
The eight rules of influence
- Conscious and effective application of these rules of influence - in the company, with customers and with yourself.
Nudging tools in internal and external communication
- Our brains are tuned for effectiveness and function according to a few basic default settings. Once you understand these, there are 10 different nudging tools, each of which measurably increases the likelihood of getting what you want.
In-depth application to own topics and action plan
- In addition to understanding, it is always about internalizing. This is why we not only discuss our own situations, but also practice them intensively in role plays.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
- You strengthen your effectiveness in the interaction with customers, colleagues, superiors, Employees and yourself.
- They recognize the key factors that influence other people.
- You expand your toolbox for effective and benevolent influence.
- You know how to achieve goals for customers, Employees, colleagues and superiors as well as for yourself.
- You optimize your chances of success in exerting influence effectively and practically through nudging.
- You develop your skills in communicating influence.
- You discuss your specific situations with others.
Methods
Trainer input, case studies, intensive individual and group work, exchange of experiences and discussion, development of personal influencing strategies and personal counseling.
Recommended for
All specialists and managers who are challenged to exert a positive influence.
Further recommendations for "The Psychology of Influence"
Attendees comments
"I particularly liked the fact that an example was given for each rule, making the topic easier to understand and more lively."

Seminar evaluation for "The psychology of influence"







Start dates and details
Thursday, 04.09.2025
10:00 am - 6:00 pm
Friday, 05.09.2025
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Monday, 13.10.2025
10:00 am - 6:00 pm
Tuesday, 14.10.2025
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Monday, 01.12.2025
10:00 am - 6:00 pm
Tuesday, 02.12.2025
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Tuesday, 24.03.2026
10:00 am - 6:00 pm
Wednesday, 25.03.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.