New paths to corporate success in China, Malaysia & Vietnam

Cultural understanding

• The importance of intercultural competence for successful business relationships in China, Malaysia and Vietnam.
• Dealing with cultural differences in negotiations and everyday business life.

Market overview

• Economic conditions in China, Malaysia and Vietnam.
• Opportunities and challenges in the individual markets.

Networking

• Strategies for effective networking with local partners and stakeholders.
• Building and maintaining relationships with key players.

Long-term partnerships

• Development of approaches for sustainable cooperation with local companies.
• Best practices from successful partnerships in the region.

Location analysis

• Where do we stand, where do we want to go? Target definition and adjustment for the markets in China, Malaysia and Vietnam.
• Success factors in the domestic market compared with the markets in Southeast Asia.

Working on your own cases

• Identification of the participants' individual challenges in the context of the target markets.
• Support in the development of concrete strategies and measures for your own business goals.
• Group work and feedback rounds to optimize individual approaches.

Stumbling blocks

• Identification of opportunities and risks during the market launch.
• Discussion of lessons learned from previous experience.

Feedback rounds for individual goal setting and strategy adjustment.