Convince your management! Storytelling for process and project managers

In the training course, you will acquire methods, background knowledge and practices for planning, creating and staging a presentation. You will learn how to translate complex issues into understandable messages for your target group, structure them into storylines and win over your target group with convincing arguments and emotions. You will also learn how to create presentations efficiently and with little effort. 

After the kick-off (Module 1 - initial set-up, organizational matters) and the seminar day (Module 2), you will create your next presentation, which should convince your stakeholders, as a real-life application. In the final individual coaching session (Module 3), you can test your presentation in a protected one-to-one setting and receive direct feedback.

Why present?

• Presentations as a means of communication in management.
• Death by PowerPoint as a corporate reality.
• The role of the expert and the decision-maker.
• The structure of the slide and its objectives.

Developing structure: How to find the trees in the forest

• Narrow down and define the question precisely.
• Break the problem down into sub-problems and structure them.
• Bringing the pieces of the puzzle together into clear messages.

Inspiring the target group: telling the presentation as a story

• The hero myth as a blueprint for stories.
• Understand and analyze the target group.
• Pyramid principle: placing messages quickly and efficiently.

Reinforce messages: Staging the presentation convincingly

• Make structures and arguments visible and understandable through visualization.
• Reach the audience with emotions and present yourself as an authority.
• Using human perception and cognition.

Work efficiently: Develop presentations quickly with effective methods

• Storyboarding as a method for quick prototypes.
• Close gaps with hypotheses.
• Tips and tricks for working efficiently and productively with PowerPoint.